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Is now the time to quit drinking? | Dry January alcohol taste test in London office
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Oct 7, 2024
As Dry January comes to an end this year, City A.M. news editor Emmanuel Nwosu and multimedia journalist Larissa Howie investigate who in the team can taste the difference between alcohol and alcohol-free beer. The results will surprise you... Get more of City A.M. 👇 🌐 http://www.cityam.com X(formerly Twitter): http://twitter.com/CityAM Facebook: http://www.facebook.com/cityam Instagram: http://www.instagram.com/city_am LinkedIn: http://www.linkedin.com/company/cityam #dryjanuary #alcoholfree #tastetest #alcohol #londoners #london #londonlife #officelife
View Video Transcript
0:00
We have our, one of our reporters here, the great Rodry, our energy reporter
0:06
So we're going to give you some energy here. So one is alcoholic, one is non-alcoholic, right
0:13
So now you have to take a sip of both and tell us which one has alcohol
0:17
which one doesn't have alcohol. Great. You ready? Yeah. How confident are you
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Because it's Peroni, not very. I don't particularly like peroni, but we'll go
0:28
That's actually quite hard. That's not honest. And so you're saying this is alcohol? Yeah
0:34
Like your final guess? Yeah. Locking it in. Yeah. All right. Okay
0:40
Drum roll. Yeah, this one does have the alcohol. This is not alcoholic, yes
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And if anyone is interested in the non-alcoholic is... Water, barley, malt, Italian maize, pops and..
0:59
Pops and natural flavors. Okay. And you still there's sir, our editor-in-chief and today our alcohol taster
1:09
Former bar manager. So, all right, so one of these have alcohol and one doesn't
1:17
So you have to tell us which one has alcohol and which doesn't have alcohol
1:21
I gonna say that got alcohol in it And that one hasn that like a depth of flavor to it maybe that to it maybe that What is it What is it about this one that tastes like alcohol Well it not as much the taste it the smell to me
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Smells like a sort of... Cronenberg that I used to drink when I was a student
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It says that slightly like... Beery, that's almost a bit too refined
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There's something missing from it. Could be wrong. That's your final answer
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That's my final answer. Drum rolls. This one has alcohol and this one does..
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Oh my God. It's the natural flavor. It is. One has alcohol
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One doesn't have alcohol. It's dry January. What do you say? I think you pointed the one with alcohol
2:03
I didn't point it on with alcohol. I just was random. I don't even know which cups I pointed out
2:07
How confident are you? You're going to get it right. Pretty confident. There we go
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Easy. Alcohol. Is that your final guess? Yeah. All right, we're going to lock that in
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You said this. This one doesn't have, this one has, that's alcohol
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this is not alcohol yeah you're correct congratulations you're an alcohol no alcohol in the office this one has alcohol you're locking in the answer
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taller gas has the alcohol what makes you think that it's got more of like a crisp taste more of a crisp taste
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okay all right we're gonna give you the answer it is is a taller glass yeah all right so we've poured two more this
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to give you that last final person A final person This is non This is alcoholic Let see if she able to get it right Jess Jones You agreed to participate in our alcohol versus non drink taste test
3:07
It is dry January. I want to see if you're able to get which one is right
3:11
Yeah, take a sniff. Take it in. No pressure. Okay. I feel like I need something to cleanse the parlor
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I love that you. Yes, sorry, we don't have any palette cleansers. Ooh
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It's harder than I thought it was going to be. Does one taste bitter
3:35
I think I prefer this one. Okay. Um... Yeah, I'd say that's the real one and that's the one I prefer. Okay
3:48
So you're saying the shorter glass, this doesn't have alcohol. Or this has alcohol
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I'm saying this does have alcohol Oh and this doesn't Yeah Okay
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Is that your final answer? Yeah, that's my final answer This is a non-alcoholic way Really
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Yes, the one that you guess That alcohol is a non-alcoholic Can you taste it now that you know
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Yeah, I feel like I can't know Okay Come to give you your prize
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Yeah, since you got the Congratulations You get a full bottle Real beer Yes Nice Right Does that mean you giving everyone who didn guess it right the non Yes So Jess for being so confident in guessing it wrong Congratulations
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You get a non-alcoholic beer. Alright, enjoy. Okay, so that was successful
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Successfully proving that people don't need alcohol. Exactly. Because you can't actually really do
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tell the difference. Five got it wrong and four got it right, you know, including..
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I was on team wrong. Yeah, you know, including one of our hosts here with her..
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Very professional host with our spoon. Spoon. So yeah, we need to definitely up our budget. So guys, please like, subscribe
5:06
Like and subscribe so I don't have to talk into a spoon. Yeah, I don't know. Let us know in the comments. Can you, would you tell a difference between non-alcoholic versus alcoholic beer
5:16
Are you participating in dry January? Anything to add? I think that if I did not feel like drinking and I was at a pub and you were holding on to a beer
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you'd feel like you were cool and a part of it, you know? Yeah. I think..
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They need to put them zero alcohol sign, very small so you can like..
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But is that, or do we as society need to change so it's not embarrassing to drink non-alcoholic drinks
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Those are the big questions. Those are the big questions, you know, for inflation and mortgage rates
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Don't care about that. We care about. Marketing of beer. Thanks guys
5:52
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