0:00
you know a lot of people say to me "How
0:01
the hell can you get out of bed every
0:03
morning for 38 years saying "Well Peter
0:05
I'm going to sell a few shirts." You
0:06
know you only live once you know you
0:07
surely want to do something else
0:08
reasonably recently you were asked it in
0:10
the context of Dragon's Den on our sort
0:12
of entrepreneurial culture and you've
0:14
been quite adamant you've just
0:16
reiterated it now that it's not
0:18
absolutely essential to you know give
0:20
away 20% and get some seed funding etc i
0:24
mean obviously you know it's a huge part
0:26
of business uh ecosystem different forms
0:29
of investment VC etc it's obviously a
0:31
huge part but your point really I
0:33
suppose is that it's not right for
0:34
everybody it's not a given that you need
0:36
to go out and find that i think actually
0:39
the people who are prepared to do what
0:40
I've done are quite few and far between
0:43
you know a lot of people say to me how
0:44
the hell can you get out of bed every
0:46
morning for 38 years saying well Peter
0:48
today I'm going to sell a few shirts you
0:49
know you only live once you know you
0:51
surely want to do something else which
0:52
is very valid also I think there there
0:54
are businesses where you can't do that
0:55
that you know I started a shirt business
0:57
and there were people who started shirt
0:58
businesses in 1900 in 1986 when I did
1:01
there are people who started them in
1:02
2000 and this year there are people
1:03
starting shirt businesses it's not a
1:05
high-tech business if you've got a an
1:07
amazing high-tech business idea you
1:10
can't do what I've done because someone
1:12
will come along and they will see what
1:14
you're doing and they will do it better
1:16
faster quicker and you'll get left
1:17
behind you won't have a
