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this is the first edition of South by
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Southwest London and we are currently in
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Shortorditch right by Brick Lane there
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are thousands of people here today to
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see various talks films shows
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but what we're here for is business and
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technology the energy is amazing there's
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loads of people running around and you
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can really tell that everyone's really
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excited i'm really looking forward to
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different speakers talking about tech
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and the intersection with AI technology
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and film so it's a really exciting place
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a really exciting time to be here and
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it's a great sign that it's coming to
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London for the first time
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we've just been to see Dennis Sabis CEO
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of Google's Deep Mind talk about the
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transformative potential of AI and his
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thoughts are paving the direction of
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where AI can take us so we thought we'd
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ask some of the crowd what they thought
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about the talk i like that he put AI in
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a chronological line with the advent of
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electricity and then the industrial
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revolution the internet and now we've
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got AI i also like that he spoke about
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the limitations of what AI can do when
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it comes to creative industries i
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appreciate that as a writer and he said
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for instance can come up with a strategy
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on how to play Go but it can't create a
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game that's as elegant and beautiful and
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um satisfying i write about health tech
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and I always say one day we're not going
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to need the term health tech anymore
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because tech will be an integral part of
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health and I think the same is true for
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AI it will be an integral part of
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everything because a lot of people who
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don't know AI feel like they will AI
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will replace everything and it's not the
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case when computer arrived it disrupt a
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lot of industry a lot of people lost
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their job or the typers lost their job
1:45
because you had uh computers who were
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writing faster and it would be the same
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and as said is like the electricity
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revolution and the internet as well you
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will have to embrace it so it's a bit
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frightening like because everyone is
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scared in different industry about what
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they AI can do you need to learn about
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it and to embrace it i think AGI is and
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AI itself is a little bit overhyped in
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the short term i mean it's it couldn't
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be any more hyped i mean so therefore I
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think it is a little bit overhyped but I
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think despite that it's still
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how big uh enormous a change is going to
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be in a more 10-year time frame
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next we're speaking to the co-founder
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and co-CEO of NPLAR which is a
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sustainable company making packaging out
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of seaweed j started his career making
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packaging with plastic for L'Oreal and
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decided that he wanted to do a more
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environmental approach
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the UK is doing a lot of good
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initiatives around tackling singulous
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plastics but there's still a lot more
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that we could do we're on an island we
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have a lot of proximity with the ocean
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and that's where unfortunately a lot of
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our plastics are disposed of and also
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arrive from we should be more aware here
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than than anywhere of the fact that like
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this plastic pollution problem is not
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just a national problem it's an
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international problem i think the UK has
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been a voice for kind of like ambition
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in the UN global plastic treaty and so
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on but we can do more with 7 g of
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plastics in our bodies this problem is
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not going away so the change towards a
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future where plastic pollution doesn't
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exist anymore is inevitable so it's time
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to invest in the solutions that are
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really kind of like offering some
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tangible practical alternatives so that
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we can move there as quickly as possible
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because this is a problem for all of us
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so that's a wrap for South by Southwest
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London 2025 and we've learned a great
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variety of different topics we've spoken
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about AI and art AI and advertising
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we've spoken about crypto and we've
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spoken to tech titans like Hinge like
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Daer like Coinbase if you want to hear
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more about those stories and what we
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discussed this week head to citym.com
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and see you at South by Southwest 2026
