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in the latest escalation of the space
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race Jeff Bezos has officially entered
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Elon Musk's orbit Amazon has launched
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the first 27 satellites of its project
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Keeper network marking its first real
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move to challenge Space X's Starlink in
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the satellite broadband market The
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satellites blasted off at top a United
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Launch rocket from Cape Canaveral on
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April 28th Amazon's plan to place more
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than 3,200 satellites in low Earth orbit
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by 2029 is part of a10 billion
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investment aimed at delivering highspeed
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internet globally especially in remote
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and underserved regions While Starlink
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already has over 7,200 satellites in
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orbit and serves more than 5 million
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users across 70 countries Keeper is just
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getting started But Amazon is banking on
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its infrastructure cloud expertise and
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global reach to catch up fast with
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production facilities in Washington and
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processing centers at the Kennedy Space
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Center Amazon said the goal is to
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deliver affordable high-speed broadband
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particularly in underserved areas with
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user terminals expected to cost under
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$400 offering speeds of up to 1 gigabyte
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per second depending on the dish size On
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the same day Ela Musk Space X responded
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with two back-to-back launches deploying
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another 50 Starink satellites It was
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their 50th launch of the year which
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shows just how far ahead Musk's team is
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in the deployment race The company
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already serves more than five million
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customers in over 70 countries with
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plans to launch up to 42,000 satellites
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Analysts say it's not just about rockets
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It's about scale partnerships and
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regulation AJ Bell's investment director
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Russ Mold said that SpaceX has the head
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start and reusable rockets However he
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added "Amazon has the money tech and
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public trust to close the gap." Starlink
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users today pay around $80 to $120 per
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month with equipment starting at
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$349 For now Musk has the lead But with
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Bezos now in orbit the real space race
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for satellite supremacy has just begun
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To find out more on the story head to
