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Are finance bros the new wellness
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guries? Here's everything you need to
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know in under 60 seconds. Julia Baldett,
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the founder of Tik Tok famous movie shop
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Elevate Wellness just behind me thinks
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so. Touted as London's answer to Air1,
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Julia shop specializes in collagen
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packed Pink's World Glow movies. But she
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chose to open not in wellness
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heartland's Chelsea or Notting Hill but
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right here on Fred Needle Street
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opposite the bank of England in the
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heart of the financial district that
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city workers have become increasingly
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healthconscious as well documented not
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only in the upper echelons of the square
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mile salad wars think farmer jiis salad
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project but even now trickling down to
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the humble Tesco meal deal in which the
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boiled egg was incredibly the most
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popular snack of 2024 but the gender
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element to this health drive has become
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increasingly ly interesting. No longer
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is wellness seen as something girly or
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frivolous, but rather as something
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smart. So, how did wellness bros come to
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rule the city? Psychologists told me
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it's to do with the shift in perception
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of wellness as something indulgent to
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something productive. Time poor, capital
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rich, and increasingly nutrition
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obsessed. It turns out the finance bro
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just might be the perfect target
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customer for pink smoothies. Find
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everything else kadsam.com.
