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Mind the Gap has officially become Mind
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the G. It's one of the most creative and
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controversial takeovers in TfL history.
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TfL has faced criticism from brand
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takeovers that might confuse passengers
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following a recent Heineken campaign
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that renamed stations like Waterloo. To
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protect accessibility, Guinness and TfL
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limited this change to specific platform
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maps, keeping the main wayfinding signs
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clear. It's a delicate balance,
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generating vital revenue for London's
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transport network while honoring a brand
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that's been part of London's advertising
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fabric for nearly a century. The
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connection between Guinness and London
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actually goes back further than you
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think. In 1890, Edward Ceel Guinness
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founded the Guinness Trust to provide
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affordable housing for London's working
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class, estates that still stand today.
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This new Covent Garden brewery marks a
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homecoming of sorts, bringing brewing
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back to a district that was once the
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porter capital of the world. What do you
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think? Is this creative genius or just
