0:00
we had strong momentum heading into the
0:01
fiscal year despite the fact that we had
0:03
an easy comp uh due to being out of
0:05
stock last year we entered this fiscal
0:07
year with strong operational momentum we
0:09
had fully restored distribution we had
0:11
fully restored Supply and most of our
0:14
market share and the great news is this
0:16
quarter we continued that progress and
0:17
got back to our overall market share
0:18
levels that we were pre- cyber and this
0:20
is due to the fact that we're investing
0:21
in Our Brands through advertising and
0:23
sales promotion and ensuring that we
0:24
have a great Innovation plan well I
0:26
think it's important to point out I mean
0:27
you came on immediately in the heck you
0:28
never you never hit you never ducked but
0:31
I had no idea how bad it really was I
0:34
when you stop and you're on Amazon for
0:37
instance people turn they turn on you I
0:39
mean the Fresh Step situation what A
0:42
disruption just tell about let's use
0:44
that one as an example of how bad this
0:47
was yeah Jim we were uh operating in a
0:50
manual mode for nearly two months uh and
0:54
we had to have each one of our customers
0:56
who were incredibly grateful for create
0:59
separate individual manual processes in
1:00
order for us to get them product so we
1:03
lost about a third of our distribution
1:04
and market share during that time and we
1:06
had to rebuild that now given the
1:08
strength of Our Brands they offer
1:09
Superior value and the fact that we were
1:11
laser focused on getting our
1:12
fundamentals in place we rebounded cat
1:14
lit is a great example of that the job's
1:16
not done we've nearly recovered all the
1:18
share that we've lost but we have more
1:19
work to do in that category don't miss a
1:22
second of Mad Money follow at Jim Kramer
1:25
on X have a question tweet Kramer # mad
1:29
mentions send Jim an email to madmoney
1:31
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1:35
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