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How to Use YouTube to Grow Your Business in 2022
2K views
May 13, 2024
Unlock the power of YouTube to propel your business forward in 2022 with this informative video. Discover proven strategies and tactics to leverage the platform effectively, from creating compelling content to optimizing your channel for maximum visibility and engagement. Whether you're a small startup or an established brand, this video offers practical tips on harnessing YouTube's vast audience and advertising capabilities to expand your reach, drive traffic, and boost sales. Don't miss out on this opportunity to tap into one of the most influential platforms for business growth in the digital age.
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0:00
YouTube for business. So how to actually use YouTube as a powerful tool to grow your business
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So there are a bunch of other videos on this channel about how to make money, more as a side hustle, how to create a channel about something you're passionate about
0:11
how to actually monetize that content. This video is focused on business owners and marketers
0:18
that are considering creating content for YouTube as a way to grow an existing business
0:22
which is a really good decision. Honestly, our business would not exist had it not been for
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YouTube. So what I want to walk you through today is the process of creating content for YouTube
0:33
and having that content help you generate sales for your business. So how I think about things
0:37
there are essentially three steps. One, you need new people to find out about you. That could be
0:41
through YouTube, other social media ads. There's a lot of ways to do that. Then that new audience
0:46
needs to get to know you and then to be comfortable enough with you to then make a purchase from your
0:52
business. And I think YouTube can help with all three of those stages. So the first step that I
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mentioned on having people find out about you, YouTube is phenomenal for that. So YouTube is the
1:01
second largest search engine after Google. And guess what? Your videos that you publish on YouTube
1:06
can also appear in Google search results. So what I recommend for business owners is to think of
1:12
their ideal customer. What questions do they have? What problems do they have? What comparisons would
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they like to see? We have a whole list of video ideas I'm not going to go through right now, but
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if you were to make a list of the top 50 questions that your ideal audience had and just create one
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video on one of those topics per week, you have a year's worth of content for your YouTube channel
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And to be honest, if you answer the top 50 questions and have content on that, you'll get
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views on YouTube and it will help you generate sales for your business. So to give you an idea
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I pulled the numbers earlier. And so for our English YouTube channel, we had around 150,000
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views last month, half of those came from YouTube search, and 12% of those views came from Google
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search. Our larger Spanish channel had around 400,000 views, 60% of those views came from
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YouTube search, and about 6% of the views came from Google search. So someone doesn't actually
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have to be actively searching for something for them to come across your content. There are a
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bunch of other ways that YouTube promotes your content on the platform. So the first is the
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homepage. So if you scroll through your homepage right now, chances are there are a bunch of videos
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recommended to you of channels you subscribe to, plus a bunch of other content related to your
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interest or maybe recent things that you were searching for. Another place that your videos can
2:28
show up is suggested videos. So if somebody is watching one video on YouTube, if they're on a
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computer, there's videos along the side that YouTube is recommending that are either similar
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to that video or related to the interest that particular viewer has, or on a phone, they're
2:41
below the video that somebody is currently watching. So you can show up in a bunch of places
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on YouTube and Google, having your ideal audience find you every single day. One of the other nice
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things with YouTube compared to other social media platforms is how long your videos can be shown on
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the platform. So if you create evergreen content, so videos answering questions that people have
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today, tomorrow, next week, next month, and next year, your videos could show up years after you
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publish them. Where when you compare that to Instagram, LinkedIn, TikTok, Twitter, or really
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any other social media channel, you can't really take months off and expect for lots of people to
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continue to come across your content, where with YouTube, people are still going to find you. Also
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if you put the effort into creating content for YouTube, our videos in general are from five
3:28
minutes to 25 minutes. So they're a bit longer compared to other platforms. So we use the content
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we're creating on YouTube, and we can multiply that content and use it across a bunch of other
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channels. So for example, we could edit very small segments of a longer video and create Instagram
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Reels, TikTok, YouTube Shorts, or being that we have the information, we could record specific
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short videos, but using the exact same research and content we created for a longer YouTube video
3:59
Not only is YouTube great for discovery, so new people finding out about you day in and day out
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it's also great to position you as a thought leader and for people to trust you because you're
4:09
giving away a bunch of content for free. And if someone watches a handful of your videos, so videos
4:15
that are five, 10, 20 minutes long, if they watch a couple of them, chances are they've spent an hour
4:19
with you and spending an hour with you of you giving away value for free through YouTube content
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you're building trust with them. So what we've seen is having calls with potential clients
4:30
that have seen our YouTube videos, they already feel like they know us. So that trust was built
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much more quicker, all on autopilot through our YouTube content before somebody is ready to make a
4:40
purchase from us. YouTube has been the best source that we have for generating leads. So we get around
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100 email signups per day from our YouTube content. So how this works is with our YouTube video
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we're talking about TikTok or Facebook ads or whatever the topic happens to be. We say, hey
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if you want to learn more, check out the link in the description below where there's a masterclass
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guide, a free email course, or something along those lines. We're giving something else
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even more detailed away for free. And so someone goes from that YouTube video
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clicks on the link in the description and on that landing page, they give us their name and email
5:15
address. After they do that, we usually have an automated sequence set up where they get a series
5:20
of emails, all done on autopilot. The tool that we use for that is ConvertKit. We have a whole
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bunch of videos that'll walk you through how to get that all set up. It's really, really easy
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And that allows you to sell on autopilot. You're building trust by sending them a series of emails
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giving more information away for free, and you're able to sell through email. So through YouTube
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day in and day out on autopilot, we're getting leads, they're getting to know us through email
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sequences, and we're generating sales. So what I just described isn't the only way to sell on
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YouTube. You don't have to first get their contact information and then sell to them through email
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You can sell directly in your YouTube videos. But if the only topic covered in the video is your
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product or service, it's not going to be the most viewed video on your channel. Chances are it'll be
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just viewed by some segment of your subscribers. And maybe if you have a super popular product
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people will search for it and come across the video as well. So to be more successful
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I would teach something, provide value. And then maybe the next step of the process would be to
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purchase your product or service. So for example, if this video convinced you that it's time to
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start a YouTube channel for your business, well, you're in luck. We have a YouTube for beginners
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course where you'll create four videos in four weeks and be off to the races growing your YouTube
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channel. So if you're interested in learning more, check out the link in the description below
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So the topic covered in this video is YouTube for business. I'm walking you through that
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helping provide value. And if you want to continue to learn, well, we have something
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that's paid that's mentioned kind of in the second half of the video. So I'd recommend
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doing something like that as opposed to only talking about your product or service in the
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video. So one of the biggest concerns I hear from people when talking about creating a YouTube
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channel is the time commitment. So I would say the biggest time commitment in terms of creating
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content for YouTube is the video editing piece. So it's something I would recommend doing for the
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first couple of videos yourself. It's something you should learn at least a little bit about
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So you want to think of the video ideas, record the videos, learn about editing
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learn how to publish the videos. But over time, if you are a busy business owner, you want to create
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content for YouTube, you will save yourself a ton of time if you find a video editor. So that would
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be the first thing that I would outsource. I would create your first couple of videos
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learn how to edit at least the basics, then find a video editor. So you can check out Fiverr
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Upwork, or there's a couple of services that only focus on video editing. I'll link to a few of
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those down below in the description. So if this video convinced you it's time to get started on
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YouTube, we have a bunch of videos on this channel. I'll link to a playlist of those videos right here
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Also ads, both Facebook and YouTube are a phenomenal way to grow your business online
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We have videos for that as well. I'll link to that playlist right here. Hope to see you in those and future videos. Bye-bye
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