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How to Build an Email List with YouTube
424 views
Jun 8, 2024
In the video "How to Build an Email List with YouTube," the creator shares effective strategies for using YouTube to grow an email subscriber base. The video covers techniques such as creating compelling calls to action, offering valuable lead magnets, and utilizing YouTube features like end screens and video descriptions to encourage sign-ups. By implementing these tactics, YouTubers can strengthen their marketing efforts, foster deeper connections with their audience, and enhance their overall online presence.
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0:00
Today I want to talk to you about how we're using YouTube to grow our email list by over 100
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new subscribers per day for free. Many people think that email is dead, but honestly, if you talk to
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a lot of entrepreneurs and content creators, you'd be surprised to actually learn how much they're
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earning from their email list and how great of a way it is to stay in touch with their audience
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Honestly, our email list has been one of the most profitable things within our business
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and YouTube has been the best source of getting new signups to that email list
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Okay, so for those of you who don't know, we have this channel in English and we also have a much larger channel in Spanish
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The Spanish channel has over 170,000 subscribers, and it was that channel where we grew our email list from next to nothing a year ago to over 25,000 subscribers today, today
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So what I'm going to do now is walk you through the steps that we took to grow our email list from next to nothing to getting over 100 email subscribers today from YouTube
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Step number one, create something of value that she'll give away for free in exchange for someone's email address
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So there's a bunch of different options here and you'll hear it called a freebie, a lead magnet
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but there's a lot of different things that you could create and give away for free. So what was most successful for us was our guide to Instagram for our Spanish channel
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So that's a 20 page PDF that we created for people getting started on Instagram
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On our English channel, we have a seven-day personal branding course, a course to teach you how to create your website with Squarespace and a YouTube masterclass All three of those I put links to down below in the description in case you interested in signing up for any of those See what I did there But basically you can figure out related to whatever the content that you want to create
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what's the best thing to give away and what's the best way to deliver it. So is it a seven day course delivered automatically through email
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Is it a master class, a webinar, a PDF, some type of checklist, something of value that you
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can give away that's related to the content on your YouTube channel? Also, if the freebie you're looking to create requires any graphic design work
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We recommend using Canva. It's a free, easy to use online tool. We actually have a tutorial video
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for beginners. I'll link to that video up above in case you're interested in checking it out
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All right, as soon as you have your freebie set up, it's time to move on to step number two
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which is to create a landing page. A landing page is a simple one-page website that has one objective
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and that is to get someone's email address. Landing pages are really easy to create
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We create a lot of our landing pages with ConvertKit and we use ConvertKit for our email marketing
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you could actually get started for free and send emails to up to a thousand subscribers and create
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unlimited free landing pages. I'm going to put a link down below in the description to our affiliate
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link with ConvertKit. If you do decide to upgrade to a paid plan, we may earn a small commission
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but at no extra cost to you. We also have a tutorial video that will walk you through step by step
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and show you how easy it is to create landing pages with ConvertKit. I'll link to that video
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up above right here So the Convert Kit landing pages are really easy to use simple and straightforward but they not the most customizable If you looking for something a bit more advanced customizable something specific you want to create you might want to check out lead pages We also have a tutorial video on how to create a landing page with lead pages
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I'll also link to that video up above right here. Now that you've built your landing page
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it's time to move on to step number three, which is to create your auto responder email. So when someone
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signs up for your landing page, you don't want to be notified when someone signs up and I have to actually write an email to each person individually. You want to set it up. So
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as soon as someone signs up, they automatically receive the freebie. So in the example earlier
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the guide to Instagram, the personal branding course, or the YouTube masterclass. And so this is
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really easy to set up and convert kit. It's actually something you can do while you're creating
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the landing page. And so you can have someone confirm their email and receive the guide all
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automatically. Definitely check out the convert kit tutorial for help with that. Also, if you want to
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check out our email marketing for beginners video, I'll link to that video up above right here
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Now it's time to move on to step number four, and that has create a bunch of videos on topics
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related to your freebie. So the example with our Spanish channel and our Instagram guide
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is we created 20-ish videos about Instagram. You can check them all out right here, but there's a lot
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of them. And so in each of those videos, Laura, my business partner, mentioned
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hey, by the way, link in the description, sign up for our Instagram guide
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and a lot of times we have texts come up with an arrow down below. So that really catches
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the person attention while they watching the video It goes the description or they see a pin comment in the video with a link to the landing page and they can sign up One kind of pro tip here is you don want to take people off of YouTube too early during your video
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So don't mention your free guide or whatever you're giving away in the first minute or two minutes of your video
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Wait till the second half or the last 20% of your video to mention something like that
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So you want to get a lot of watch time on your video before you send someone someplace else, especially if it's off of YouTube
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One other thing is if you have created content on the topic related to your guide
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but it was created before you actually created the guide and the landing page and the other stuff we talked about
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what you want to do there is you can still go in and add the link to the landing page in the description and in a pin comment
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But just know those previous videos where you're not saying it verbally in the video
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You're going to get a lot less sign-ups from those videos because people needed to be told what to do essentially
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If they don't know that it's in the description, they don't know that it's. in the first comment, a lot of people aren't going to look there
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So in an ideal world, you want to first create the freebie, then the landing page, then
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create the YouTube content and publish it where you're mentioning the guides and you're
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going to get a lot more sign-ups. If you do it the other way around, it's not the end of the world, but it's not going to work
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quite as well. So this video convinced you to start growing an email list. I definitely recommend you check out our email marketing for beginners video and our video
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on how to create landing pages using ConvertKit. I'll link to both along the side here
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Hope to see you in the next video. Bye-bye
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