Retire Early And Win The Wealth Game
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Apr 8, 2025
The husband-and-wife team of Julien and Kiersten Saunders have built a brand and business focused on inspiring better conversations about money. Authors of the new book Cashing Out: Win the Wealth Game By Walking Away, the Saunders join Your Money Your Life to discuss how they approach financial planning as a couple, the benefits of being “rich and regular,” and why Black professionals should plan to retire early.
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Hello and welcome to the latest edition of Your Money, Your Life
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I'm Alfred Edmond Jr., Senior Vice President and Executive Editor at Black Enterprise
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And as usual, we got a great show for you and some great guests. listen when we talk about building wealth managing money and if you're in a committed
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relationship or better a marriage it better be a team effort it's just going to be some challenges
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some problems listen we have a perfect uh couple of guests a team joining us for this conversation
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and we have julian and kirsten saunders a rich and regular and i definitely want to get into the
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the meaning behind that brand. But they're more than, you know, obviously financial educators
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financial influencers. They're the authors of Cashing Out, Win the Wealth Game by Walking Out
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I'm sure we're going to talk a little bit about that. They have a regular blog, a regular podcast
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And what I didn't know about, I thought I knew a lot about you guys. I haven't seen the Money
1:12
on the Table video series. I'd like to hear more about that. But listen, welcome to the show and
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Just give me an idea of how you're doing. I'm good. I'm good
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I'm over here, you know, being the husband. I'm ready to pass it off to him
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That's right. Are we good? We're good. We good. We good. So tell me the story behind Rich and Regular and what that stands for
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Yeah, it's kind of our playoff of Rich and Famous because there's nothing better than
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being rich and famous than being rich and regular. Right. It was meant to capture this desire that we had to be ambitious and be rewarded for our ambition, for our talents, but without sacrificing our privacy and being extraordinary to the point where you catapult into fame
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For us, it represents like the middle class ambition, right? When you want to go beyond what your parents did, you just want to be comfortable
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You just want to not worry about money. You just want to be rich and regular
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You just want to have one foot into the rich life and one foot in the regular life and be able to go between the two
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So it started as our story towards financial independence. We started writing, what, five years ago
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Yeah. Yeah, five years ago. And we started documenting our journey to financial independence because we couldn't find like-minded people who wanted to talk about money or who felt comfortable talking about money
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But we knew there was so much that was left unsaid. And so we started just writing about what we were doing, and then it grew into a community and a podcast and a book and a video series and a number of other things
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But it's our little place on the Internet where we discuss what the modern family is dealing with financially
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Well, now that I know the backstory, let me tell you why that resonates with me. First of all, anybody who knows me knows I talk about the classic Millionaire Next Door, the classic book
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When we found out the really wealthy people are not famous, they're not on TV, they're not playing ball
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They are often really people next door. If they're balling out, you can't see it
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They're doing it. So I really get that. And that was a turning point for me in my journey. I was raised in a working for family and a working class community
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And as my mindset evolved, as I moved into the middle class and upper middle class during my years of Black Enterprise and got to talk a lot with folks like you who are experts in the space over the years
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there was a mindset shift around the difference between fortune and fame
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And like the old TV show, Fame said, fame costs. I mean, it's a high price
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And I learned early on, I was like, listen, the only thing I want fortune and only want fame, I could be famous for being rich, but I don't want to be just famous because famous is famous costly
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So, I mean, was that your experience as you moved around? Because real wealth is freedom to move and freedom to make decisions and not be under a spotlight and not everybody trying to spend your money for you
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And those are all the things I associate with fame when people say they want to be famous
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No, you're absolutely right. And you mentioned the book, The Millionaire Next Door, right? Our version of that was thinking about, well, all right, well, what does the black millionaire next door look like? I was very clear with what other versions of that look like, but I didn't really have anyone or family that I could immediately call out and say, oh, people like them
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So now I do, because we've done a pretty good job of attracting those kind of people. And we can say, regardless of the city that we're talking about, I know my folks over here in Houston, I've got some folks out there in New York and L.A., D.C., like they all represent the idea or this identity that we're looking for
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But I think there was another sort of side to that story, too. And it was actually coming from a place of frustration where it was also saying like, all right, you know, it's not to completely knock anyone that is rich and famous, but it was also just the idea of excellence and like that term or that phrase black excellence
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And we know that that sort of phrase owns a lot of real estate in the hearts and the minds of our communities. But on the back end of that, I think it's like Black exhaustion, right? It is absolutely excellent, or I'm sorry, it is absolutely exhausting to be excellent all the time, right
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And so what we wanted to do was offer people a little bit of a middle ground and say, hey, man, you don't always have to go so hard
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You don't always have to sort of achieve and continue to achieve and always raise the bar
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There are simple ways of doing things that might take you a little bit longer. But what it will benefit you is privacy and health and wellness and intimacy with your partner and the ability to sort of create memories with your family
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And so it was really just a matter of like offering people a different sort of path and giving them license to sort of slow down, trust themselves and really just say, hey, like I can achieve my goals, even though it may not necessarily look like what I see on television
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You know, everything you just said fits right in with the ethos of this show, which is about financial wellness, with the emphasis on the wellness part
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And I can speak from, you know, personal experience. I remember, I mean, I'm older than you guys, but when I started, when I reached my mid to late 40s, and I just was hitting a wall
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I mean, I was successful. I mean, at that time, I was editor-in-chief of Black Enterprise Award-winning editor when we were at a magazine
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I was at the top of my game at a publication that was at the top of this game
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It was good. And I couldn't put it into words at the time
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But, you know, years later, what I realized and what I decided was I'm still committed to the hustle, but I don't grind no more
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I'm like, I'm not doing the grind thing. You know, I just watched too many people literally grind themselves into the ground, grind relationships into the ground
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I've been married three times. grind marriages into the ground and you lose perspective. And even during the pandemic
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I came out of it with another level of appreciation for what it means to be really wealthy
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And now my thing is I work to live. I do not live to work. I got to find a way to still be
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productive, still make the money I want to make. I still want to continue to increase my wealth and
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my income, but not at the expense of mental health, not the expense of physical health
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I'm really big into physical fitness. My hobby's bodybuilding, as you probably see in the background
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Not at the expense of my relationships. Not at the expense of traveling for enjoyment because, as we were talking before we came on set, I've been outside
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The reason I've been outside is because I realized during the pandemic that almost all of my travel was work-related
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Even when I went to nice places it was work as opposed to traveling to enjoy what I earned to be able to do So I really resonating And I think our audience will or should that yes we want to build wealth Yes we want to be productive
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We want multi-generational wealth. But, and I'm, you know, speaking specifically as a Black man
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and why I really live this health is wealth ethos, that too many Black men died, which should be our
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peak earning years. Too many black women live, but they're not healthy enough to really maximize
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all that they've invested in their lives. And that has a direct effect on us in the community
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in terms of the ability to build and accumulate wealth in the long haul. So as you can tell
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I'm kind of geeked out over what you guys do. I'm geeked out because you're geeked out because
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it's hard, especially in the digital age, the internet age, it's almost like this
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middle-aged, you know, I'm using the word loosely, but this period of life where you're in your late
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thirties or mid forties, where you're trying to figure this out, you don't believe in instant
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cures, but you are looking for relief from some of the decisions that you've made and some of the
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commitments that you've made. And so it's nice to feel validated and heard and understood in that
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matter, because a lot of the content that is out there today is just for like really young people
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who can and want to and have all the energy to grind all day and have 19 businesses and work
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around the clock versus a more proven strategic strategy that helps you build wealth and actually
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relax and enjoy that wealth while you still can? You know, believe it or not, and this show is
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was launched pre-pandemic. It's one of the, probably our oldest series. And I'm thinking
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I don't know if I've ever had a married couple as guests on this show, which is
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which creates a unique opportunity for me who has, you know, done it three times and open to doing it a fourth
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You talked about defining for yourself what wealth means to you, that you kind of do have to back away from all the different examples and all
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the different messaging about what it really is to have and build wealth and
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to enjoy wealth during the course of your lifetime and having it. I could speak from personal experience that as important as that is, if you're in a partnership, it's also important that you and your partner come together and have a shared, not necessarily absolutely identical vision, but a shared vision for what wealth means for you as a couple and as a family
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Talk to me about that journey for you guys. well when we met um we actually i mean listen you know sparks flew pretty quickly and then i would
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say they got out of control uh because we had our very first conversation about money which actually
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led to a breakup right and through that process we learned very clearly that we come from opposite
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sides of the tracks and while we can try to make these things work there were questions about whether
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or not we were going to like be able to stay together going forward because it just sort of
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felt like we were just very, very different. All of that to say, looking back, we have great
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appreciation for that conflict because it really, again, forced us to go deep on ourselves and to
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say, all right, why did I feel so passionately about this thing that she completely disagrees
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with? And she had to go through that process as well. And so even now when we have whatever you
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want to call them, disagreements or sort of an inability to get on the same page, like those
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things happen. It's natural, but we now know that a lot of those things are really just a byproduct
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of growth. If you're not having conflict, then you're likely not growing. The two go hand in
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hand. When these things happen, we almost realize, oh, wow, this is interesting because that means
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that there might be something really ... There's a breakthrough probably right around the bend
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We just need to hang on, make sure that we hold on to those core values and stay respectful and
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understand that the other person is there for us. But yeah, all of that to say, whether it's early
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in our relationship, whether it was having a child and figuring out how we wanted to raise him
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starting a business together, this is on top of sort of our real estate portfolio
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things that we did a couple of years. We have done a pretty good job, I think, over the years
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of kind of starting things, sticking to it. We learn a lot about each other through the process
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And I think that's really, at least for me, part of the key is just coming to appreciate the role
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the conflict plays because otherwise you sort of look at it as a big red flag and ready to sort of
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throw these things away. But for us, we've kind of chosen to do those things as opportunities for
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growth. Yeah. I mean, we definitely set up our marriage as more of a partnership than the
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traditional one person is always leading and the other person is always submissive. We really do
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look at each other as equals, as partners, and there's room for growth in that effort. There's
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room to say, okay, yesterday you weren't into fitness, but now you are. So that means we got
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to change some things around the house and change the grocery list and just to accommodate that
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growth. And that's just one example, slightly superficial, but also really important. But
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there's a lot of little examples like that too. And that's the kind of training or counseling that
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you don't really get around marriage until you're in one. And it's specific to the person that
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you're with. Every marriage is different. And so I would encourage anyone that's out there in a
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committed relationship or in a marriage to do what Julian said, audit the conflict that you are
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having and try to find if it is a byproduct of growth. Has something changed since you first
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got together? Is there something you need to revisit? Have some circumstances shifted? And
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that kind of helps you stay in check with whether the conflict is toxic and unnecessary or whether
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it's natural and just needs to be worked through. What I've found is, in my experience, I believe
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in community relationships. I was saying, I'm not closing my, I'm not one of those people that said
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I've done it three times, I'm never gonna do it again. I don't have to do it again, but I would do it again
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But I think the lesson I finally learned, and I got married at different stages of my life
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First time I got married was in my 20s. Second time I got married was in my 40s
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Third time I got married was in my 50s. But this idea of change is gonna happen
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You are the people who are growing. This is not a deal you negotiate once
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and you're done. Okay, and then you get mad because the person says
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well, I negotiated that deal when we were, you know, single or a couple with no kids
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Now we got two kids or we got a home or we got my career has changed or my happiness
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And the ability to not see change as a violation of commitment
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otherwise is really, really critical. When I look at the successful long term relationships that are healthy and happy
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a common denominator is that they don't look at change as a betrayal of long-term commitment
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and they're willing to adapt accordingly. And that's certainly true in the financial markets
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because we see, I mean, financial markets are going to change. COVID changed everything
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You got to go back. You got to be willing to go back and do that over and over again. Yes. Talk to me a bit about, and this goes again into the bucket of defining what wealth means to
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you. When I was having that, I call it an epiphany in my mid 40s about what I wanted the rest of my
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life to look like, it became about defining wealth for me. And you start out with small things like
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wealth for me meant not doing any real work before 11 o'clock. Like I've known since I was in junior
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high school, I am not the eight to five person. I don't really get going until like 11, but I can
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go till nine, you know? And I've been like that my whole academic career
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And it was in my mid forties. I was like, I don't know what my day is going to look like going forward, but I got to figure out a way
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where I'm not doing, even if I'm up, you know, I can be up but I don really want to talk to people before 11 o I don want to do meetings before 11 o But I willing to do that until and so that started out with me really visualizing what does my day look like
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And then what are the financial goals I need to meet or strive to meet as, you know, from year to
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year to get my life to where I want it. And I'm about 85% there, meaning 85% of what I have to do
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to get paid for actually things I want to do. And only like 15% of the things that I have to do
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but I don't want to do it. But if I want to have the lifestyle I want, then I got to do it. And
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the goal is to get to that 95% where, and then the other 5%, somebody got to pay me a premium
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to do the other 5%. Right. That's real. Talk to me about both as individuals and whether somebody's
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single or they're part of a couple, having those conversations, what I call visualization and
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dreaming together about what do you want your life to look at when you're in your 50s? What do
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you want your life to look like when you're in your 60s, 70s, especially if you're happily married
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and you want it to last? Talk to me about how you approach that. Yeah, I love that you said
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visualizations because that's actually exactly how I approached it. I didn't know how to describe it
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I didn't have the language. I didn't have the role models in my direct family. In my family
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I knew retired people, but they retired because they were sick or not physically able to do the
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job anymore, got let go, but with a package. And so I hadn't seen anyone who opted into a retirement
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and were living their true golden years. And so when I started thinking about why I would pursue
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this, I had to just look around in the community and I would see those people at a bar, at a
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restaurant at like 12.30 or 2.30 in the afternoon. I'm like, what do they do? Do they work? Why are
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they out there? Or just walking on the sidewalks during the day. Or I just imagined myself having
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like a hot breakfast every morning. That was my thing. I wanted to sleep in and I wanted a hot
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breakfast every morning. I did not want to drink out of a can, my coffee out of a canister or
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you know, eat a bar out of a wrapper. Like those are my two things. And so you're right. Like
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that's what it started as is just seeing people who were living a life that I was confused by
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and really saying like, why not me? Like, why can't I see myself taking a walk
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in the middle of the day? Why can't I see myself eating at a restaurant for lunch
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during the work week instead of like, you know, in the break room at the office
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So yeah, it started with just noticing other people and really just being observant
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Yeah, and mine is similar, excuse me. And it really started with just being confident
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and brave enough to ask people that you admired the question, right
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Like, hey man, how did you guys do it? Or what do you do, right? and being willing to just be uncomfortable for a little bit. And you're not always going to get
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the sort of inside or big secret that you're looking for. But I mean, for me, that's really
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been the key. That's how I've met several people and couples that I've sort of looked at and said
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wow, that's a great model of a relationship that I would like to have someday. What are the things
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that they did? What are the things that they do? And then saying, all right, well, I'm not necessarily
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going to copy that play by play, but I can think about what my version of those things are, right
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And once you go through that process, more often than not, you sort of evolve and grow into the type of person
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Hopefully the partner that you're with is on board with that and doing their own set of those activities
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And before you know it, you've designed this life that is very much in line with the things that matters to you
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And now I will say on the back end, that more often than not means that you've got to remove some things, right
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So once you've identified what those values are and you say that you want more time for this, well, there's only so much time in the day
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There's only so much money that you can spend. And so more often than not, that means that you have to go through that prioritization exercise and say, well, these are the things that I need to do, start doing more of. And as a result, these are things that I need to go ahead and remove from my plate. And that could be activities. It could be foods that you eat. It could be people or social circles that you were a part of that may not necessarily help you in the effort or the thing that you're trying to accomplish
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So that's kind of been what we've done. And that's a work in progress. It's something that just continues to go. But I will say in the moment or the sort of era that we're in right now, I'm really happy with where we are because I look back and think about like where I wanted to be and how I wanted to spend my days, just the same way that she thinks about how she wanted to spend her mornings
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And I think when you do that and you can say, wow, I'm doing all the things that were my wildest dreams 10 years ago, it gives you a lot of confidence in your abilities, but also a lot of confidence on what you can expect in the next decade or so
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I view time as the ultimate currency, as the one non-renewable resource
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We don't know how much we got. We don't know if we can make any more. We can do our best to extend our life as much as possible
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We don't really know what we have. and and you i remember having the realization and again we're talking about financial wellness
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um and financial behavior again i'm not i'm a financial journalist but i'm not a like a
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professional financial you know professional um so i've always approached it from why even with
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me as a 25 at that point 25 year financial journalist do i know what to do but i don't
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always do it. And that got back to emotion and how I felt about money and financial behaviors
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But I remember realizing that I wouldn't make, if I thought about financial wellness and thought I
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had to deal with the finances to get well, I would never get well. As soon as I started about what
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would make me well, what would make me feel better, what would make me feel good, then that became the
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motivation to make some changes financially to get there. And I'm talking about you, like I said, it starts at little things
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For me, it was also, I didn't want to eat at my desk anymore. I wanted, when I had my meals
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I wanted to not be in front of a computer, not be in a meeting, because at Black Enterprise
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we eat it. People are like, it's part of our meeting culture. We're in a meeting, bring your lunch, we're going to eat
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And I remember having to literally wean myself away to say, when it's time to eat
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go in another room away from your desk and eat. And, you know
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that situation created other, like I said, it's a domino effect in terms of
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okay, What do you have to do with your workday to still remain productive, but literally step away for a half hour, you know, two or three or four times a day to literally eat
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And because I'm a bodybuilder, I eat more than your traditional, you know, three meals a day
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But I was like, no, I'm not bringing my food to my computer
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So I'm really digging This whole idea of How do you create a whole life
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Around which your financial plans Fit in versus I got to make X amount of money
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To buy X amount of things And whatever I got to do to get it I got to do to get it
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Before we run out of time though I want you guys to talk about
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Cashing out Win the wealth game by walking out And maybe we've already been talking about it
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And I just didn't know it But talk to me about that, because that sounds like a fascinating book. I haven't read it yet. Like I said, when I got your bio, I was like, oh, I need to add that to the list. Talk to me about that book
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Yeah, Cashing Out is, it came out last June. It's been out about a year, but it was really our
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love story to Black professionals. It's our love letter to them. And it was talking about
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wealth building as a Black professional. So many of us are the one who made it in their family
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and we pride ourselves on our Black excellence. But while doing that, we forget to plan for future
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you that may be a little less excellent, that may be tired, that may just want to sleep in and not
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talk to anybody till 11 a.m. And so in the book, we have been talking about it because there's a
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whole chapter on being rich and regular and exploring concepts like stealth wealth, which
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is what we're talking about. But in the book, it's also laying out an investment strategy and a career
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guide as to how to manage your talents and your time in the way that is most efficient and create
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a financial plan that supports the laziest version of you because that just as important as a financial plan that supports the most excellent version of you But it just a it a it a new career guide book I think most of us at this point in our lives know that
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our careers are a game and, you know, you got to play the game, but in most cases
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a lot of us are still playing to win this coveted position or this, you know, fancy
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high visibility job, but winning today in today's day and age really means being able to walk away
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on your own terms with your dignity intact. And so what this book does is set people up for the
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ability to have less regrets, to have more options, and to be able to walk away from any situation that
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isn't right for you. Yeah. And I'll also add, right, it is a little bit of a reconciliation
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or sort of asking readers to deal with some pretty uncomfortable truth, which is just around
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what our experiences are in corporate America, right? I mean, and it's not always great. It's
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not always a smooth sort of easy road. We know that more often than not, that we're dealing with
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some really ugly isms in the workplace and whether it's struggles with mental health or just the
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role that work or overwork plays in deteriorating our bodies. We know that more often than not work
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especially the more demanding the job is, is a very direct impact on your ability to sort of
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raise a family, right? Like the United States ranks pretty low in that area. And again, especially
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for black professionals who more often than not are the first or the only in their family to make
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it. There's so much pressure on us that more often than not, we tend to just sort of try to put the
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whole family on and that sort of pressure sort of breaks us down. And then the cycle or the process
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just repeats itself. And so what we wanted to do was offer people an alternative and say, hey
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you don't always have to be excellent. You don't always have to put all of this pressure on yourselves. In order to get there, here's what you need to do financially. Here's how you need to
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manage your debt. Here's how you should start thinking about investing. Here's how you should
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start thinking about monetizing your talents instead of just focusing on one employer. Here
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are a couple of other things that you can do. And if you do that over a period of 15 years and you
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do that well, you're going to come out on the other end significantly ahead of the vast majority of
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people that you know, and you're going to have some options, which is ultimately all that matters
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So if you find yourself at the end of that or in your 30s or 40s and you're tired, well, now you
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have the option to take a break, right? Or maybe you're forced to deal with a parent that you have
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to take care of over a child or a child with special needs or all of the above, which is not
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unrealistic. You now have at least put yourself in a position where you can choose to walk away
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from a job that sort of forces you to just be sucked in and miserable. And now you've got an
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opportunity to kind of take a break without sort of sacrificing your financial wellbeing
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And so that's what we have done for ourselves. That's what we want for the vast majority of
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families out there, especially Black families. And that's essentially why we wrote the book
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You know, I got to read the book. And certainly I'm going to recommend it
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because you guys have described my journey. Now, what's different is I've worked at Black
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Enterprise. I'm in my 36th year. Very, very happy. Great place to work. But I, well, it's a Black
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company. So we come from an environment where we got to be excellent. We got to be twice as good
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we get to get half as much, you know, and we're black media. So that's another layer
27:28
but I can't even put it on my company. Again, I come from a working class black family
27:34
where you said the word lazy. I had to change that word for me because there's all kinds of
27:40
judgment around that. And my bodybuilding hobby helped me with that. My coach in bodybuilding
27:46
said, you ever heard of rest and recovery? You know why people break down because they keep going
27:51
without rest and recovery. He says, stop saying you're lazy when you say you need eight hours of
27:55
sleep. Stop saying you're lazy when you say you don't want to start working till 11. Say that you
27:59
need that rest and recovery to be able to perform at a high level of excellence over the long haul
28:05
And again, going back to where did I get those feelings about those words? Why did I? Because I
28:11
was raised by a divorced single mother who worked two or three jobs to get us through. And we were
28:16
taught, you work sun up the sun down, and you got to earn every penny you get. And you do, but
28:22
you don't got to pay with your life or you shouldn't. And so again, this whole financial
28:30
wellness conversation that we have in these episodes of the show, a lot of it is digging
28:35
deep into why do we feel the way we feel emotionally? When I started reorganizing my
28:43
work life, again, starting in my mid-40s, and ultimately stepped down as chief contact
28:48
officer of Black Enterprise. I worked that way. I was only going into the city twice a week
28:53
This is all pre-COVID. And it took me literally a year to get used to, you know, you don't really have to get
29:01
up at nine. You know, you're not a bad person if you decide to, like, even though it was what I wanted
29:08
It took me a year to get the feelings out, to get the guilt out
29:13
And by the way, my productivity never flagged. It was nothing about performance
29:18
It was about how I felt about money and work. And like you said, a lot of those things are just unhealthy
29:24
Maybe it worked once upon a time for a different generation, but we are moving into new opportunities, new options
29:32
But if we still think the way we used to, we're not going to exercise those options and opportunities
29:37
Exactly. Yeah, I was the same way. I think it took me three years to unlearn all of the habits that I had picked up from corporate America, from when to work, when to eat, how to talk, how to respond to people. Like, it's a journey. And I want more of us to be able to experience that while we still can
29:55
Or you're weak if you take your vacation time. Like, you know, like, what's wrong with you? You must not really be down, you know? Why are you
30:03
Yeah, you must not really want this job. You must not really want this promotion, right? And again, we're not judging. We were there. We talk about this in the book, right
30:12
But when you're in your 30s and you start to, we always talk about, for me, it was the eye twitch
30:16
It had this little eye twitch. I didn't really know what it was. And then that started to
30:20
turn into weight gain. And then that started to turn into an inability to really
30:24
sort of get my resting heart rate down, right? There are really devastating consequences
30:29
right and in american culture we don't really have a word for it in japanese culture they do
30:34
have a word for it right people literally do pretty regularly unfortunately drop dead from
30:39
overwork and it happens here as well but we don't really have a name for it right
30:43
we don't call it heart failure we call it stress induced whatever but yeah we don't we call it the
30:50
the medical condition but we don't call it by a cause it's root cause but if we were cars and we
30:55
never took the car for servicing and it seized up in the engine dropped out of transition then we'd
30:59
say, oh, man, you ain't take care of that car. Exactly. We do that to ourselves all the time
31:07
Man, I got to have you guys back. We out of time already. Listen, what's the best way for the Your
31:14
Money, Your Life audience to stay up on everything you guys are doing? Telling you guys now
31:19
reading assignment, get cashing out, win the wealth game by walking out, read it with me
31:25
What's the best way for everybody to stay in touch? you can find us online at richandregular.com we also have a podcast called rich and regular
31:33
and all of our social handles instagram facebook youtube twitter all rich and regular
31:39
you guys are the best people know i don't say that unless i mean it uh you are the best so if
31:47
somebody asks tell them you heard it you heard it from alfred no listen i really really appreciate
31:52
Thank you guys being a guest on Your Money, Your Life. Thank you for having us
31:58
This was really fun. And that's it. You know how we do it
32:02
Your money, your life. We're all about it. Thanks for joining us. We'll see you next time
32:07
I'm Alfred Edmonds Jr., Senior VP, Executive Editor at large for Black Enterprise
32:11
Take care of yourself. Really, we mean it. Bye-bye
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