SaaS Content Marketing Strategies for 2024 and Beyond

Content marketing is an irreplaceable part of building up the success of a business in 2022 and beyond. According to survey data from 2021, 79% of B2B and 73% of B2C marketers reported that their organization had a content marketing strategy (whether documented or undocumented). And amongst those that didn’t, 17% planned to develop one over the next 12 months.