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Apple has long been known for its sky-high prices — from the $1,000 monitor stand to the $550 AirPods Max. But what if Apple has been quietly cutting costs without making headlines? 📉
In this video, we uncover how Apple strategically lowered prices across iPhones, Apple Watch, and services — all while keeping its luxury image intact. From declining smartphone sales to contrast pricing tricks, we break down Apple’s hidden business strategy that’s reshaping its brand.
You’ll learn:
💡 Why Apple’s entry prices have been dropping
📱 How marketing psychology keeps Apple products “premium”
💰 The genius of Apple’s service pricing
🔍 What this means for the future of iPhone, Watch, and AirPods buyers
If you’ve ever thought Apple products were overpriced, this video will change how you see their pricing strategy forever.
👇 Watch till the end for Apple’s master plan explained step-by-step!
#apple #iphone #applepricingstrategy #applebusiness #applemarketing #appleecosystem #applewatch #airpods #applefans #appletricks
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0:00
Picture this. Apple releases a $1,000
0:02
monitor stand that literally does
0:04
nothing but hold your screen up and the
0:06
internet goes absolutely wild. Headlines
0:09
everywhere scream about Apple's
0:10
ridiculous pricing. Tech YouTubers make
0:12
reaction videos and everyone's talking
0:14
about how insane Apple has become. But
0:17
what if I told you this is all part of
0:18
Apple's master plan? What if those
0:20
outrageous prices are actually a smoke
0:22
screen hiding something much more
0:24
interesting happening behind the scenes?
0:26
Because while we're all distracted by
0:27
the shocking price tags, Apple has been
0:29
quietly and strategically slashing
0:31
prices across their entire ecosystem.
0:34
And most people haven't even noticed. If
0:36
you're enjoying uncovering stories like
0:37
this, make sure to like the video and
0:39
subscribe to the channel so you don't
0:41
miss the next one. Let me blow your mind
0:42
with what's really going on. For years,
0:45
Apple built their empire on premium
0:46
pricing and exclusivity. If you wanted
0:49
the best, you paid Apple prices, no
0:51
questions asked. But here's the thing
0:52
that changes everything. Smartphone
0:54
sales have been tanking and not just for
0:56
Apple, but for everyone. We're talking
0:58
about a fundamental shift in the market
1:00
that's forcing Apple to completely
1:02
rethink their strategy. The smartphone
1:04
revolution that started over a decade
1:06
ago, it's basically over. Everyone who
1:08
wanted a smartphone already has one, and
1:10
the adoption rate has been flatlining
1:12
since 2017, sitting stuck in the mid70%
1:16
range with nowhere to go but down. Think
1:18
about your own phone right now. How long
1:20
have you had it? 2 years? three, maybe
1:23
even longer. That's exactly the problem
1:25
Apple is facing. People used to upgrade
1:27
their iPhones every year like clockwork.
1:29
But now, smartphones last so long and
1:31
new features are so incremental that
1:33
people are holding on to their devices
1:35
for years. The rich consumers in
1:36
developing markets like China, who were
1:38
supposed to save Apple's growth, they've
1:40
dried up, too. This is why Apple made
1:42
that shocking move in late 2018 to stop
1:44
reporting iPhone sales figures
1:46
altogether. When a company stops
1:48
bragging about their numbers, you know
1:50
they're not pretty. So, what did Apple
1:51
do? They couldn't just come out and say,
1:53
"Hey, our sales are dropping, so we're
1:54
cutting prices." Because that would
1:56
destroy their premium brand image
1:58
overnight. Instead, they got sneaky
1:59
about it. And their first move was
2:01
honestly pretty sketchy. Remember the
2:03
iPhone XR marketing disaster? For the
2:06
first time in Apple's history, they
2:07
started advertising trade-in prices on
2:09
their main page, showing the XR for just
2:12
$449.
2:13
Sounds great, right? Except you needed
2:15
to trade in an iPhone 7 Plus to get that
2:17
price. It was basically false
2:19
advertising. And Apple knew it. They
2:21
quietly backed away from this strategy
2:23
because it was damaging their
2:24
reputation. But it showed just how
2:26
desperate they were getting. But then
2:28
something fascinating happened. Apple
2:30
did something they had never done
2:31
before. They actually lowered the price
2:33
of a new iPhone. The iPhone XR launched
2:36
at $750. But when the iPhone 11 came out
2:40
the next year, it started at $700. $50
2:43
might not sound like much, but for
2:45
Apple, this was earthshattering. They
2:47
were admitting without saying it out
2:49
loud that they had pushed prices too
2:51
far. And this was just the beginning of
2:53
their price revolution. Look at Apple's
2:55
lineup today and you'll see something
2:56
incredible. They now have iPhones
2:58
available at every single $100 price
3:01
point from $400 to $800. The iPhone SE
3:04
at $400. Various older models filling
3:07
the gaps all the way up to their
3:09
flagship phones. This isn't an accident.
3:11
It's a carefully orchestrated strategy
3:13
to eliminate price as a reason to choose
3:15
Android over iPhone. Apple is literally
3:17
building a wall of options. So, no
3:19
matter what your budget is, they have an
3:21
iPhone for you. But here's where it gets
3:23
really interesting. Even in their
3:24
premium Pro lineup, Apple is being way
3:26
more careful about price increases. When
3:28
the iPhone 12 Pro Max came out, everyone
3:31
expected it to cost $1,200
3:33
or even $1,300,
3:36
especially after Samsung released their
3:38
Note 20 Ultra for $1,300.
3:41
But Apple stuck to $1,100
3:43
and they actually gave you more for your
3:45
money. Bigger screen, double the
3:47
storage, and better specs. This is the
3:49
new Apple. Still premium, but much more
3:51
conscious about pushing prices too high.
3:53
The most shocking evidence of Apple's
3:55
strategy shift. They created a web page
3:57
called, "Have an Android? See why you
3:59
should switch." This is revolutionary
4:01
for a company that has always acted like
4:03
competition doesn't exist. For decades,
4:05
Apple's attitude was simple. If you want
4:07
cheap, go elsewhere. If you want the
4:09
best, come to us. They never felt the
4:10
need to justify why their products were
4:12
better. Now they're actively trying to
4:14
convert Android users and even accepting
4:17
Android trade-ins. The old Apple would
4:18
never stoop to this level, but the new
4:20
Apple is fighting for every customer
4:22
they can get. While everyone's focused
4:24
on iPhone pricing, the real magic is
4:26
happening with accessories and services.
4:28
Take the Apple Watch. The original
4:30
launched at $350, but today you can get
4:33
a brand new Apple Watch Series 3 from
4:35
Apple for just $200. That's nearly half
4:38
the original price. Sure, it's a few
4:40
years old, but honestly, not much has
4:42
changed. The Series 3 does almost
4:44
everything the Series 6 does for half
4:46
the price. Apple is using brilliant
4:48
contrast pricing here. They make the
4:50
expensive Series 6 look premium while
4:52
the Series 3 looks like an incredible
4:54
deal. And once you have an Apple Watch,
4:56
you're trapped in their ecosystem
4:57
because switching to Android makes your
4:59
watch useless. The same strategy applies
5:01
to AirPods. The regular AirPods are what
5:04
Apple actually expects you to buy. The
5:06
AirPods Pro and Max, those are just
5:08
there to make the regular ones look
5:10
reasonably priced. It's psychological
5:12
manipulation at its finest, and it's
5:14
working perfectly. But the biggest
5:15
surprise is Apple's services where
5:17
there's absolutely no premium pricing at
5:20
all. Apple Music costs exactly the same
5:22
as Spotify Premium and gives you access
5:24
to a larger music library. iCloud
5:26
storage identical pricing to Google
5:28
Drive, $2.99 for 200 GB, $9.99
5:33
for 2 TB. Apple 1 bundles everything
5:36
together for extremely competitive
5:38
pricing. There's literally no Apple tax
5:40
on any of their services. They're
5:42
fighting tooth and nail to compete on
5:43
price, which is something the old Apple
5:45
would never do. So, if Apple is cutting
5:47
prices everywhere, why do they still
5:49
release those insanely expensive
5:51
products like the $550 AirPods Max or
5:55
that infamous $1,000 Pro stand? It's all
5:58
about controlling the narrative and
5:59
maintaining brand perception. Think
6:01
about it. When Apple releases a budget
6:03
iPhone SE, nobody cares. That's
6:06
practical but boring. But a $1,000
6:08
monitor stand that gets everyone
6:10
talking. The media goes crazy. Social
6:12
media explodes. And suddenly, everyone's
6:14
discussing how premium and exclusive
6:16
Apple is. These ridiculous products
6:18
aren't meant to make money. Their
6:19
marketing tools designed to reinforce
6:21
Apple's luxury brand image while they
6:23
quietly compete on price everywhere
6:25
else. Look at the delivery times for the
6:27
Pro Stand. 3 weeks out, meaning it's
6:29
probably made to order in China. That's
6:31
not because of massive demand. That's
6:33
because Apple barely makes any of these
6:35
things. Compare that to their holiday
6:37
delivery deal where they'll bring you a
6:39
regular product in 2 hours for $5. They
6:41
clearly have different priorities for
6:43
different products. This is Apple's
6:44
brilliant master plan. Systematically
6:46
lower entry prices to capture more
6:48
customers while releasing outrageously
6:50
priced products that generate massive
6:52
publicity and reinforce their premium
6:54
brand. They're having their cake and
6:56
eating it, too. iPhone revenue has
6:58
declined, but Apple's overall
6:59
profitability has never been higher
7:01
because they are making money from
7:03
services, accessories, and ecosystem
7:05
lockin. Smartphone innovation may have
7:07
peaked, but Apple's business innovation
7:09
is stronger than ever. They've become
7:11
more accessible while appearing more
7:12
exclusive, more competitive while
7:14
seeming more premium. Apple isn't just
7:16
selling you gadgets. They're selling you
7:18
a lifestyle lockin. And right now,
7:20
they're playing the business game better
7:22
than anyone else. So, next time you see
7:24
headlines about Apple's ridiculous
7:26
pricing, remember you're seeing exactly
7:28
what Apple wants you to see. What do you
7:30
think about this strategy? Would you
7:31
ever buy that $1,000 stand? Let me know
7:34
in the comments below.
#Business & Industrial
#Computers & Electronics