Up next in 10
Curious about "Home Staging"? In this episode, we dive into the world of home staging and answer the crucial question: Does home staging really help sell your home faster and for more money?
This time, Kal and Romy were joined by expert guest Mara from The Staging Lab as she shares her insights, tips, and real-life success stories about the impact of home staging on property sales. Whether you're a first-time seller or a seasoned real estate agent, you'll find valuable advice to enhance your home’s appeal and boost your sale price.
In this episode, we discuss:
- What home staging is and why it matters
- Key benefits of staging your home before listing
- Common home staging myths debunked
- Real-life examples of staged homes selling quicker and for higher prices
Please Like 👍 and Subscribe 🔔 to our channel if you found this useful
Important contact details:
Mara Corella - The Staging Lab
🌎 https://www.thestaginglabhs.com/en/ho...
https://www.instagram.com/the.staging...
☎️ +34 644 29 47 23
Villalux Estate Agents
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0:00
this is Bay radio International I'm Cal
0:02
southernland with our new feature where
0:04
we look a little bit more in depth into
0:05
the property Market here in Spain along
0:07
with our partners at Villa Lu myself and
0:09
Ry take a look at the latest stories
0:11
around selling buying and owning and
0:13
renting property in Spain so whether
0:15
you're thinking about moving here have
0:16
just moved or lived here for longer our
0:18
new regular program is for you uh Ry a
0:21
little bit of a difference to our usual
0:23
setup this week yeah we do have a little
0:25
bit of difference actually very excited
0:27
because um yeah we are joined by our
0:30
guess it's Mara Mara from the staging
0:31
lab and she's going to give us a lot of
0:33
information today about home staging and
0:35
the benefits of it um so yeah I'm very
0:38
happy to to have her on here so Mara can
0:40
you start with just telling a little bit
0:42
about um yeah what what brought you into
0:45
home staging um yeah after um a few
0:49
years that uh trying to think about what
0:52
I can I could do and not do then um my
0:55
interest for the real estate was
0:57
actually growing and growing um and I
1:00
always moved in different places so I
1:02
always was on the alista and I always
1:05
found out that some of the properties
1:07
could be a little bit better presented
1:10
and marketed um so yeah um a few years
1:14
ago I found out about
1:16
homaging and well that was actually what
1:19
brought me into do homestaging as a
1:21
professional because um it allows me to
1:24
explore my creativity and still work in
1:27
the sector that I love the most which is
1:30
the real estate so your background was
1:33
in rentals and real estate that sort of
1:35
thing yeah yeah yeah yeah I worked in a
1:38
few uh agencies real estate agencies um
1:41
and then I also worked in Hospitality
1:44
hotels um rental so you're always paying
1:48
attention to the presentation of the
1:50
properties right so the staging lab is
1:52
your company tell us specifically what
1:55
is home staging for those who might not
1:57
have heard about it well I'd like to
1:58
explain it this way um home staging is
2:00
actually not going to Ikea and buy two
2:03
pillows placing placing them in the sofa
2:06
and then just say that you home stage it
2:09
uh let alone is also not placing these
2:12
pillows and um marketing a property
2:14
which is overpriced and also expecting
2:17
that it will be sold with very little
2:20
investment and effort okay um so uh yeah
2:23
home staging was created 40 years ago by
2:26
Barbara Swartz uh in the United States
2:30
and um well yeah the main uh purpose of
2:33
uh home staging is to polish the
2:35
potential of the properties and um yeah
2:39
to offer a good experience to the
2:42
potential clients and buyers uh either
2:44
if they're willing to buy or rent out
2:47
for Airbnb I think the environment that
2:50
uh they want to be uh needs to be
2:53
positive and well taken care of and
2:54
that's what home staging does yeah cuz
2:57
sometimes I mean obviously like as an
2:58
estate agent we get into to a lot of
3:00
houses and especially with Buyers it's
3:03
sometimes you got buyers that can
3:04
actually see through these things and
3:06
they can Envision themselves in that
3:07
home anyway depending on how it's
3:10
decorated but there's also a big big
3:12
bunch of clients that are not really
3:14
able to do that and once they walk into
3:16
a house it's actually a very good house
3:18
but just a decoration is not exactly how
3:20
they like it or how they would do it
3:22
they could get thrown off which is it's
3:25
a shame yeah it's a shame yeah um so
3:28
also with for example the empty
3:30
properties um because yeah some people
3:32
they cannot imagine the empty spaces
3:35
what could they put in there right and
3:37
uh I've also worked in other agencies
3:39
and uh we've lost clients because uh the
3:41
place was empty it it had a big
3:43
potential but it could not show what
3:46
actually could be done in there right so
3:49
the clients chose to buy something
3:51
different which they could imagine more
3:53
or it was already furnished and
3:55
decorated yeah quite often we've seen
3:57
sort of like orange curtains and uh and
4:00
different green sofas and all of that
4:02
sort I'm getting an idea now of of of of
4:05
what you're you're talking about but
4:06
it's it's not just this it not just what
4:08
you can see not from the just the colors
4:11
but it's also about maybe removing some
4:13
furniture and putting things in the
4:14
right places yeah exactly um well uh it
4:18
can go to either decluttering cleaning
4:21
reorganizing strategically um well yeah
4:25
there's a wide range of things and steps
4:27
that need to be done in order to hom
4:30
stage a property properly it's got to be
4:33
about that getting people through the
4:34
door in the first place because if they
4:35
just see it on a website and they
4:37
automatically think no you're not even
4:40
getting the chance to try and sell or
4:41
rent this property are you yeah yeah I
4:43
mean how many times have you seen on
4:45
either alista or photo or whatever um
4:47
I'm not going there no way I'm going to
4:49
that property right yeah yeah and it's
4:52
even hard to capture it all in photos so
4:54
like the photos that you are able to
4:56
make and so they just have to look good
4:58
because you need to have these people
4:59
people you do a lot of videos Ry don't
5:01
you so I guess this is something you
5:02
have to do before you even start to do
5:04
that I mean yeah sometimes it does
5:06
happen that we go to certain properties
5:07
I mean obviously we're not home stagers
5:09
um of course it's a service that we
5:11
could could offer as well for example
5:13
working together with Mara but um yeah
5:16
it does happen that we go somewhere and
5:17
we have to take things out of the way
5:19
just make sure that this specific thing
5:21
doesn't show up in the video but that's
5:23
that's normal I feel like you know just
5:25
it's just part of the job things you got
5:27
to do yeah Mara how can hom stage help
5:30
people interested in selling or renting
5:32
out their property well um as uh this
5:35
can be a very wide uh solution or a
5:38
service let's say um home stagey can
5:41
help either investors that just bought a
5:44
property and they want to rent it out
5:45
for Airbnb or also state agencies that
5:49
yeah they want to Market better uh their
5:52
their properties that they have listed
5:55
um or even the owners which are willing
5:57
to sell privately um it it can also help
6:01
them there right because um well yeah
6:03
you're basically just paying attention
6:06
to all the good points that the property
6:09
has and everything that you can do to in
6:11
order to make it better and improve it
6:14
so um yeah I think that can that can be
6:18
helpful for almost everyone in the in
6:20
this real estate sector actually you
6:23
have a key phrase about home staging
6:25
don't you uh yeah yeah I do I like to
6:28
say this because um after a sale or
6:31
after someone decides to to sell the
6:34
place is always a reason behind it's
6:36
either they want to sell and get some
6:38
money to buy a smaller property because
6:40
they got older or they are divorced this
6:43
happens a lot and they want to get rid
6:45
of it so then they can move on to the
6:47
next stage of life um so I like to call
6:50
it that home staging is actually the key
6:52
to your next stage in your life right um
6:56
because it will allow you quicker to
6:59
move on
7:00
from the next if you can get if you can
7:02
get the everything set up and the decor
7:03
and all of the everything right within
7:05
the property more chance of being able
7:07
to get it sorted out absolutely yeah and
7:09
a lot of times of course like when when
7:11
people are wanting to buy a property
7:13
want to rent it out they think about
7:15
return investment that's especially for
7:17
invest of people that just want to so I
7:19
mean that's just really important um how
7:22
does home staging affect that um well
7:26
for example um speaking about the
7:29
investment ments and the rentals um well
7:33
we have had projects where when we were
7:36
finished and took a very nice photo
7:39
shoot and everything was properly done
7:41
in there uh we could increase the price
7:43
20 or 30% per night wow wow that's quite
7:46
a bit actually yeah um but some people
7:49
they don't realize what they have and
7:52
this is something that I like to educate
7:55
my clients because uh as Romy was saying
7:57
before um some people feel attacked when
8:01
we are talking about the properties but
8:02
we are not attacking we are just trying
8:04
to help maximize the potential exactly
8:07
so I like to to tell them that we are
8:10
here to help you and your property uh in
8:13
order to be more expensive so they can
8:15
get more money I think that's very
8:17
important as well because often exactly
8:20
what you're saying when you give advice
8:21
on whether to take something down or to
8:23
put something else in it's not because
8:26
we we personally think that you know we
8:28
don't like that but it's because we know
8:30
out of experience that it would just be
8:33
better it would sell quicker if it's be
8:35
done like this and that just just
8:36
depersonalize it and yeah and that's I
8:39
think a big part of it people to
8:41
understand that and really think about
8:43
what it it will give them back and yeah
8:46
you you've had some examples haven't you
8:47
where properties have been perhaps on
8:49
the market for rent or sale for quite a
8:51
while without anybody taking it up and
8:54
you managed to turn that around within
8:55
the space of a week yes exactly and this
8:58
was actually uh a couple from Jaa and
9:01
they were divorced so they wanted to
9:03
move on uh with their lives and but yeah
9:06
they had a property in common which was
9:08
not sold for over a year uh it had very
9:11
little um visits and no one was really
9:14
showing interest because yeah the
9:16
property was quite sad regarding
9:19
pictures and the state of the property
9:21
no um but yeah then I went there and it
9:24
took me two weeks of a lot of work but
9:28
we really succeeded because yeah after a
9:31
week that putting it in the market it
9:33
was sold that's amazing that's good yeah
9:35
really good and of course while people
9:37
still have these properties they are
9:38
still paying aren't they for things like
9:40
iby water all of these different if you
9:42
count all of these costs even uh
9:44
Insurance of the house and water eeve
9:47
the trash tax and all of this uh if you
9:50
mix it up all this together and then you
9:53
add it up through the
9:55
years of course they're worth it's the
9:58
investment is worth so and certainly
10:00
probably you could you could save a lot
10:02
of that money by getting a company in
10:04
like the staging lab to try and get that
10:06
sale or rentals moved on sure yeah but
10:08
we also always say and that that's
10:10
something for in this case for sellers
10:12
to take into consideration you got this
10:14
momentum just when the property lands on
10:16
the market for the first time and that's
10:18
when everything shows up first page on
10:20
idealista we're just talking about it
10:22
you know when it's being pushed out as
10:24
much as possible on on Instagram
10:26
Facebook all the social media networks
10:28
just just everything and it's so
10:29
important to have the property ready to
10:31
go at that moment because once it's on
10:34
the market for a month month month is
10:36
fine but like a few months and longer
10:38
and longer it just it just goes still
10:40
and and it's hard at that moment to then
10:42
turn it around make the changes because
10:45
you only realize it as at that moment
10:47
and you almost got to remarket it again
10:50
and it's really yet it's really
10:52
important to just to just get an action
10:55
quick at moment you want to start
10:56
selling it the ideal thing would be to
10:59
launch a property with h staging already
11:02
do not wait a few months until oh it's
11:05
not getting sold let let's do home
11:06
staging now to save it no to save the
11:09
property from from are are there cases
11:11
where home staging doesn't work um well
11:15
there are some of them um but yeah it's
11:18
quite interesting question um the home
11:21
staging would definitely not work if um
11:24
you try to sell the property uh with an
11:28
overpriced
11:29
with overpriced right when it's
11:32
overpriced um it will also not work when
11:36
uh you as an owner um try to interfere a
11:39
lot in what to do and what not in the
11:42
property because yeah in the end we are
11:44
a team we here to you're the experts
11:48
yeah and we here to make the most of it
11:50
so we are very happy that you have a
11:55
nice children and everything but the the
11:57
potential clients are not interested in
11:59
that unfortunately but they are not so
12:02
all the pictures and all of this uh oh I
12:06
see what you mean like so maybe Romey
12:08
was talking before we came on air about
12:10
the fact that sometimes you know you get
12:11
rentals where people have left their
12:13
family photographs up and that's not
12:14
quite what actually helps you rent your
12:17
property it's a nice it's a nice photo
12:19
sometimes but not everybody wants to see
12:21
that once they walk into a rentor home
12:23
yeah yeah and uh the last thing I would
12:26
say that will make uh home staging not
12:29
work will be the
12:31
after the process after it's on the mar
12:35
uh listed on any uh website um for
12:39
example the agent also has a big job in
12:43
welcoming the client connecting with the
12:45
client giving proper information about
12:47
the property of course you can have
12:50
First Love First I they fall in love
12:53
with it straight away that's what I
12:55
meant yeah um it can happen but it's not
12:59
usual it's it's a work of all of us to
13:02
make a sale successful from homaging
13:06
from until the real estate agent yeah
13:10
it's it's a team effort isn't it Ry I
13:11
guess yeah it is it's like what
13:13
everything isn't it you kind of got the
13:14
communicate and you need to know what to
13:16
do when to do it but yeah oh sure yeah
13:19
so Mara what would you recommend to
13:21
anybody thinking about selling or
13:23
renting I would recommend to find help
13:27
um selling and rent renting a property
13:29
is not just that it's way more and there
13:33
is a lot more going on behind it um I
13:37
also say listen to the person who is
13:39
trying to help you and be open-minded
13:43
because in the end we are here um yeah
13:47
to offer help to give you the best
13:49
experience as a buyer and to offer the
13:51
best experience to the seller as well so
13:54
they are comfortable working with a
13:57
professional um so yeah I'm often
13:59
telling my clients that we are a team
14:03
and we we are going to work together in
14:05
order to Stage the property the best way
14:08
we can but also to Market later on the
14:12
property we will also be there to assist
14:16
if it's possible um so yeah that's what
14:19
I would say just try to be open-minded
14:23
and listen to the professionals I think
14:25
that's some really yeah really good
14:27
advice it's kind of what we were saying
14:29
for of course people just have to be
14:30
openminded because it's it is so
14:32
valuable and it's something as you was
14:33
saying like it's very big in the US
14:35
already I think every agent there that
14:37
goes to list the house they get a home
14:39
Stager in and they will do that pre-work
14:41
basically um and and it's something that
14:44
you know will'll probably I think come
14:46
up here more and more often as well
14:48
because it just can add a lot of value
14:51
and the way the market is here right now
14:53
as well you know and things are the
14:55
prices have increased the clientele are
14:58
more wealthy even as well and and they
15:00
will expect that sort of service now
15:01
they would yeah yeah yeah it's all
15:03
getting a bit more it's great I've
15:05
learned a lot today actually an area
15:07
that I wasn't really sure about but
15:09
you've explained it brilliantly Mara and
15:11
um and I wish you in the staging lab all
15:12
the best how can people get in touch uh
15:15
well they can find me on Instagram at uh
15:18
at the. staging dolab or well they can
15:22
also contact me and I have a chat no
15:24
pressures uh at
15:27
64429
15:30
4723 they can either call me or send me
15:33
a WhatsApp and I would be happy to have
15:35
just a informal chat with them and get
15:37
to know them a bit better it's been
15:38
great to talk to you today thank you
15:40
very much for enlightening us thank you
15:42
thank you
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