Why Is Matera One of Europe’s Oldest and Most Fascinating Cities?

Planning a trip to Matera, Italy? Before you walk the ancient stone streets and explore the iconic cave dwellings of the Sassi di Matera, make sure you know what not to do. In this video, we share the most common travel mistakes tourists make in Matera and give you practical advice to make your visit unforgettable—for all the right reasons. Matera is one of Italy’s most unique destinations, but it’s also a place where travelers often underestimate the terrain, overlook local customs, and miss hidden gems. Whether you're coming for the history, the food, or the breathtaking views, this guide will help you travel smarter, respect the culture, and avoid costly or frustrating mistakes. In this video, you’ll learn: Why comfortable shoes are a must (the stone steps will surprise you) How not to get lost in the winding Sassi without a plan Tips for avoiding overpriced or touristy restaurants Why timing matters when visiting churches and attractions How to enjoy local food and stay respectful of Matera’s quiet charm Cultural dos and don’ts, especially around religious and historical sites Whether you're here for a day trip or a few nights, these travel tips will help you appreciate Matera’s beauty, history, and hospitality—while avoiding rookie mistakes.