Madison Beer on Her Viral Memes, Digital Footprint & New “Locket” Era | Who What Wear
Jun 10, 2026
Madison Beer talks viral memes and her digital footprint, steps into her Locket era, shares her all-time favorite Lana Del Rey songs, and revisits standout fashion moments from the Grammys to the Victoria’s Secret Fashion Show in our latest episode of Truth or Wear.
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0:00
What's a trend that you think absolutely needs to die
0:01
Enough is enough. Six, seven, please. Hi, who, what, where? I'm Madison Beer, and we are going to play a game
0:07
of truth or where? I'm scared. I'm excited. I think it's gonna be truth
0:13
Hello? Okay, no gatekeeping. What's the one LA spot that has never let you down
0:18
I have to go with my gut here. The first thing I thought of was my favorite restaurant
0:22
which is Found Oyster. It's never once let me down, and I love it so much
0:26
So, Found Oyster, tried and true. I'm not gonna guess again, I feel like I'm gonna be wrong
0:34
Be serious. When you look at your catalog, be honest, are you a pop ballad girl at heart
0:38
or a dance banger girly? Mm. I think my brain maybe is dance banger
0:43
but I think my heart is pop ballad. The type of music I make is all dependent
0:48
on what I'm going through in my life, honestly. And I think that, yeah, when I'm making the fun dance songs
0:52
I think I'm just in that mindset. A lot of the time I'm thinking about tour and I'm thinking about my show
0:56
because performing Make You Mine was such a fun highlight of last year, so I think I'm thinking about tour a lot
1:03
If it's truth, again, it's rigged. Where? Oh, cute. Okay, this was Billboard Women & Music
1:11
I love a corset. I will always love a corset. You cannot stop me
1:14
And I don't know, I thought it was a really fun, flirty little thing. Also, totally a coincidence that I matched the color
1:20
of the carpet and the whole event. Did not do that intentionally. Yeah, I absolutely love this outfit
1:26
Oh, okay. This is a blast from the past. I want to say this is 2018 Cannes Film Festival, I think
1:35
Not one of the photographers is looking at me, mind you. They're like, who, Miss Girl
1:39
But this was a really fun dress to wear. You can see in this stance, I'm very much so feeling it
1:45
And there's a really beautiful staircase here, and I remember walking up it and feeling very gorgeous
1:50
And the dress was just absolutely beautiful. I think I posted probably 10 Instagram photos
1:54
at the time wearing it. So I liked it then and I like it now
2:01
Hello. This is life support tour. This was my, I don't even know what to call this look
2:07
This was probably like my sexy look on that tour This was what I started the show in And I have a lot I can say about this It came much differently than you seeing it now Like the ruffles were much bigger
2:18
Literally the night before I left on the tour, me and my stylist, Chris Faye, she was, we were on the ground in my old house
2:24
literally hands sewing the ruffles down. We were sewing these little pearls
2:30
and embellishments to the outfits moments before we had to leave for tour
2:34
So how it lasted the whole tour was insane. I also only think I had one of these outfits
2:39
Maybe I had two, like one duplicate, but I did probably over 60 shows in this fit
2:44
I can't believe it lasted. Also those gloves, I remember that material
2:48
was not glove material and my nails would poke through the seams of the gloves all the time
2:53
We had to sew them back up, but it feels so long ago, but it was such a pivotal moment in my life and my career
2:59
I feel like it was the first time I was ever really like creating a show, a big show
3:03
and I just, yeah, I look really fondly back at this time
3:07
And I loved wearing bows in my hair. So much so that I got a tattoo of a bow, which is representative of the life support era
3:12
So, miss her, love her. Giving it a good spin. Okay. Truth, do you ever feel like you're a little slept on
3:23
Yes and no, I guess. I mean, I think that I always will strive
3:27
for more people to hear my music. I love reaching more of an audience
3:31
I love every time I've gone on tour, more people attend the shows, I think that's so cool
3:34
But I also love my community and I love the level of fan base that I have
3:39
I'm very proud of where I am and I'm very thankful to be able to put out music that I'm proud of
3:44
and tour with people who we share a mutual love and respect
3:47
but I also wouldn't really change a thing. I just wanna keep doing what I do the way I do it
3:52
and you wanna come along for the ride? You're more than welcome
3:56
Let's give us a dare. Give the kids a dare. No, I went right past it, okay
4:01
You and Lana Del Rey have a remarkable bond. What do you think her three best songs are
4:05
What a crazy question. Ooh, this is difficult for me. Norman Rockwell, Gods and Monsters
4:14
and Radio, maybe would be my top three. I don know though that not fair That answer would change every single day Love you Lana I have a Spotify playlist called Lana Mama because she my queen Okay
4:30
Yes! Victoria's Secret fashion show. This was recently. I'll start with the performance look
4:37
Victoria's Secret made this outfit custom for me, which is insane and so cool
4:41
Those are also custom Louboutin boots that are painted baby pink on the bottom
4:45
We took the red out and painted them pink to match the outfit, which is crazy
4:49
And yeah, the whole thing was just really, really cool. Shout out to everyone who worked on this design
4:53
We were changing things quite literally until the hour before I went on stage and especially the wings, the team that worked on the wings
5:00
were just so amazing and wanting to be collaborative with me so bad because I was really, really nervous
5:04
about wearing them because I don't think I have the best balance or like hand-eye coordination
5:09
I was just like, these wings are gonna topple me over and they made me ones that felt a little bit more
5:14
like livable, I guess, and huge honor, very thankful and just one of the coolest experiences of my life
5:20
I had dreamed of doing that forever. So thank you Victoria's Secret for having me. And then the carpet, this was such a beautiful dress
5:26
that I loved. I saw it on the rack in my fitting and I was like, that would be so hot
5:31
And I feel like where else can you wear a basically naked dress, but a Victoria's Secret Fashion Show carpet
5:39
Oh, we got so close. We got so close. Your Heartbreak songs feel really personal
5:44
Are they rooted in specific moments or do you write from a more universal place? No, they're rooted in trauma and betrayal
5:50
No, I'm just kidding. No, they are all real though. Like I think that it's hard for me
5:54
I guess there's been a couple songs that have been inspired by movies or something
5:58
but those aren't as frequent. Most things are rooted in a pretty real experience
6:03
that I have. I try to be vague as best as I can, but then sometimes I'm like
6:08
oh, I did say Why You Were Such a Gemini, which is pretty specific. I definitely write from a real place
6:13
It's gonna be there. It's gonna be there. I'm not gonna be there. No
6:18
Is there a meme of you that you wish the internet would retire already? How much time do you have
6:23
You know, I've made peace with my cringe online presence. I think I've come around the block with it
6:28
I'm like, you know what? This is who I am. I have a digital footprint
6:32
They a part of my story and yeah Oh wow see Now we heating up Pull up your camera roll and search
6:43
I don't have my phone on me, so no, I'll do the next one
6:47
And I'm not showing you my camera roll. Also no, okay. That's suspicious
6:51
Moving on. I saw one name and I said, nope. I'm having fun
6:57
I'm like, can we keep going? Oh, this is our last wear card. The Grammys
7:01
This was such a special moment to me. I absolutely loved this dress so much
7:07
It was a custom dress. I felt so princess-like in it. It was just such a dream
7:15
And that was the first time I walked the carpet as a Grammy nominee, which was very, very cool
7:20
And what's nice about the awards I've been nominated in is they have been announced in the pre-show
7:27
so I don't have to walk the carpet with any anxiety on whether I lose or win. I knew that I lost both times before I walked
7:32
So that eliminated a lot of worry for me. But yeah, I just loved this day. This was a very, very special day and time in my life
7:39
I, it was crazy walking around being like, I'm a nominee, what
7:43
So, very cool. Was there a track from Lock It that really tested you
7:48
or took the longest to crack? Okay, honestly, Lock It theme took me a good amount of time
7:53
because I knew that I wanted to talk directly to my fans and people listening
7:57
And I just didn't know exactly how to word what I wanted to say. I knew I wanted to talk about how I kind of
8:02
I feel like I've taken a little bit more of a step back from being as interactive with people online
8:06
as I used to be, but I also wanted to tell them that doesn't mean that I love you less, it just means that I needed to take some time away
8:12
and for myself, I guess. But yeah, what I wanted to put in the opening of the album was a decision for sure
8:17
and that took me a long time to write. And then the track that took me the longest to crack
8:21
was the decision of whether to put hard, intense, very audible auto-tune on your still everything or not
8:28
and we obviously went with doing it. And I just think it's a really cool way
8:32
to sort of modernize a ballad. And I kind of picture like a robot singing that song
8:37
So I love the auto-tune on it


