How to run ads on Tiktok

Hi guys, on this tutorial, I want to show you how you can run TikTok Arts

All right, so let's get right into it. So you could just Google TikTok Arts Manager or check the description on this video

And I'll leave a link to this page. Make sure you're on this page

It says TikTok Arts Manager. So once you're on this page, you click get started

And once you do that, you'll be taken here. You can either sign up with a phone or an email address

So on that first page, you only just need to put your email address and password or your phone number

But what happened is I'm using my Google Chrome browser and I'm already logged into my email address

So TikTok immediately automatically, the take that I was already logged into an email address

And so they skipped that part. They just redirected me here. I have it in mind that the first step would be to enter your email address or password or on the alternative

there's an option to sign up with your phone number. So, okay, in either case, once you've done that and you're on this page

what you need to do here is to fill in your country

your legal business name, that's the legal business name of your company

and then the phone number and your industry and your time zone and your currency

Now, I just really want to say something at this point. When it comes to TikTok, there is your location

restriction, meaning that where you're advertising from would determine your targeting which, so therefore, if you're in the United States and then your account is selected over

here as the United States, you'd be able to target North America, that you, US, Canada

and some of the states and some other countries, but you might not be able to run advertisement

that targets the EU. Likewise, if you're in the EU, or you're, you

would be able to target the EU, but you might not be able to target the United States

So that's something to keep in mind. So once you feel the required information, country, industry, time zone, currency, phone number, and business name

You just go over here and accept the TikTok terms and condition

Then you click register. Once you've clicked register, you will be sent a verification code, and then you need to enter that verification code

So next, you'll be on this page. And on this page, you have two options

You could use the simplified mood to create your arts, where TikTok just shows you step by step, what you need to do

Or you could use the custom mode to get the full control experience

That's perfect for all advertising objectives, such as app installs and conversions

So you have two moods you could use to create the arts

but let's go for the simplified. So once we click on the simplified mood

would be on this page. And over here, TikTok gives you options

If you want to create your art, traffic, if you want your ads to send more people to your website

or if you just want to get more page follows or profile visits

or if you want lead generation or website conversions. So whichever one that you want

there are different options that TikTok gives you. All right. So once you do this, right

you just select one of your options. options, but I just quickly want to say something here. There's an issue with TikTok ad spending that happens if you run your first ad and you choose this conversion option

And the reason for this is when you just have a new TikTok account, TikTok ad manager

people have probably not purchased from your website through an ads you run on TikTok

So therefore, TikTok doesn't have data. They don't have information as to the type of people who are most likely to make purchase

on your website. That data is not readily available with TikTok because you haven't had people

purchased product on your website from TikTok. That's if you have a new TikTok account

So if you just go ahead and just put this one, drive value actions on your website, you might

have an issue with budget spending, meaning that TikTok may not be spending your budget, right

just because they don't have the data. So to avoid that issue, you could try it, but to just be on the

side and avoid that issue, I'd highly say, suggest, recommend that you start with either of

these three objective traffic, community interaction, only generation first. All right. So let's go for traffic, for example, and then we just click on continue

And when we click on continue, it would be on the next page. So on this page, we could either, we choose where we want to run the ads

So over here, the location is this. So like I said, it depends on where your art is

You could select multiple locations. For example, I could try to add Canada and all of that

Both there might be restrictions. You might not be able to figure some countries depending on where your art is located

So over here you could see fairly broad that your audience size is saying that it's fairly broad

So if you're targeting people in Canada and United States, the reach, like number of people in the United States and Canada that's on TikTok

So that's the potential reach is fairly broad. So you can see here

Due to data security requirements this figure does not include audiences other 18 years Any delivery is permitted by applicable laws will not be affected So all right So it just saying that targeting two countries like this

meaning that the rich of your arts, the audience reach is broad

but this estimation does not include people less than anything due to regulation

So just something I want to stick here. I think it's from our test with TikTok art

We suggest having broad audience. Targeting Broad actually because it gives TikTok a lot of room to work with

But if you have like very low budget, I would say don't target too broad

For example, if you have very low budget and then you know a particular state in the United States that has more of your audience

If your product is a niche product, if your product is a niche product and maybe a pretty efficient hook, for example, and you have very low budget

I would say instead of targeting super broad, you could just tag up a particular state in the United States or wherever

where you know that that product is in demand of something. But if you have the budget for it, I would always say go broad

because when you go broad, you give TikTok a good room to work with

All right. So over here, you can see custom audience or automatic audience

So custom audience, if you choose this option, you get to choose your audience demographic

that is the age of your audience and the language. And you could also limit based on your audience

interest and behavior. You're basically just telling TikTok that I want this art to be showed to people

of this certain demographic, which you select, and people that fall within this interest

You could choose this or you could go for automatic audience. I do recommend going for automatic audience because I feel TikTok has a lot of

Even from our test, though, automatic audience has worked better because Ticket has a lot of data point, right

They run a lot of, they see a lot of arts on their platform. They get a lot of data so they know their traumatic system is very good at dictating who would be most likely interested in your offer, your content, your ad

Do you understand? But if you feel like you want to decide who they show the ads do, you could do that

but I'd say go for automatic audience. So once you've done this, you're going to choose placement method

And if you just check here, you'll see there are two placement method, TikTok and Pang

There is something important to be said. I'd recommend you just go for only showing your ads within the TikTok platform

So selecting just TikTok means that your art to be shown only within TikTok

Now, if you go ahead and select Pango, let me just tell you what Pangul means right

and why currently I do not recommend selecting Pangle. It's just because Pangle is an ad network owned by TikTok or managed by TikTok, something like that

But basically is a network where, for example, if an app developer and I have a website, an app, right

and I want to show ads, I want to monetize my website. I could go to Pangle, register on Pangle, and have TikTok show their ads on my app

and then earn from views, you know, and then end money from TikTok

because I'm showing my TikTok arts on my website, my app. But the thing is not every app developer is, you know

cool. What I mean by cool is this. Some app developers, they just want to make money

a lot of money. So they don't care about service. They just want to make money

So in that case, some people use boats. So what they do is that they have boats

on a lot of boats in their apps so that they could generate revenue

So if you're unfortunate and then you choose Pangol, and unfortunately for you, your art is being shown in one of those apps

that uses boat technology. It means that a lot of boats is going to be visiting your TikTok ads

That means you're running TikTok ads, but the visit you're getting on your website from TikTok is going to be both traffic

and both traffic and boat traffic. So to just avoid this, it's not always the case with Pangu

but this is something that happens, right? I've seen a lot of complaints about it

It actually happens that you could be having a lot of boat traffic if you select Pangol

At least that's the situation for now. Maybe that would improve later in the future

I don't know. So for now, do not select Pangu, just leave it at TikTok, and then you click continue

Now, when you click continue, you'll be on this page. On this page, you're able to, choose if you want a daily budget or if you want a lifetime budget. So daily budget means that

you just want TikTok to spend a certain amount of money for one day, right? Or per day. So you can see

here that TikTok says at least five. So that suggests that we should have a minimum daily budget of at least

five dollars, right? So if you go and choose lifetime budget, so what lifetime budget does is that

you're telling TikTok to spend a certain amount of money for a certain period of time, right

So it's not daily. TikTok might spend more on Monday than they spend on Tuesday or less on Wednesday

than it spend on Thursday It all up to TikTok but they supposed to spend a certain budget within a certain time frame So that what life or time budget is So let just go and see daily budget And on daily budget you could set dates

You could set that you want, you could send dates. That's how many days you want this budget to be

So if you have $5 per day and then you set it for one week

within a space of one week, it just means that TikTok should be spending $5 per day

day, $5 per day, $5 per day until the one with duration is over, right

So if you put stock now with no endings, what it means is that if you have $5 per day

ticker is going to spend $5 per day and there's no end it's just continuously, right

as long as you have money in your TikTok balance. All right

So let's just go with lifetime budget. And really, what you choose here depends on your business objective

But I would recommend going for lifetime budget. And I always give you my reasons

My reasons for this is this. If you give TikTok like room to say, okay, seven days and then they should decide

For your product, there might be more people willing to make purchases

For example, on a Saturday than on a Friday, on a Friday. and on a Saturday, you don't know, right

So if you let TikTok do it lifetime budget, on certain ways, TikTok might spend your ad may have more spending

Maybe if on that particular day, you have more people likely to purchase your stuff on their platform

They might spend more on certain days. Maybe they might spend more on Sunday than they spend on Friday and buys this

But if you're doing like a daily budget, that means you've given TikTok rules

So even on the day where you might make more by spending more ad budget, they will not go beyond that daily limit, even though you still have money, but because you have a daily budget limit, they will not exceed that

All right. So let's just choose something here. And maybe we just pick $500, for example

And then over here, we just select the dates we want, the ad to start running, and when we want the ad to stop running

So once that is done, we just click on Continue. So when we click on Continue, we'll be on this page

Now, this is very important. I want to say that you could run your art as a post

What this means is that over here, if you click over here and then you log into your TikTok account, your TikTok user account

your Twitter user account is like the regular TikTok. account where you, you know, you follow people and follow people, watch your stuff

share your stuff, post yours as well and people follow you. So your regular user TikTok account, it could be like your personal TikTok user account

or your business TikTok user account, whichever one is this. Like if you log into that TikTok account, you could run your ads in a way that your ad creative

which you post over here, would also exist. in your TikTok posts

So basically it's more like you're posting something or your TikTok page and then you're promoting it as a post

I hope you understand. So what this means is if something exists

on your TikTok page already and then it's being promoted, people would see it

and they'll be able to follow your account because it's associated to your TikTok account

They'll be able to follow you. They'll be able to like the post and comment

And whatever likes and engagement and comments, and following, everything is like being attributed to your account, your Tick account

So you'll be able to get more followers to your Facebook account, more likes on your Ticktok

post, more views, and all of that. So I definitely, definitely suggest logging in and posting it on your Ticktok account

So you can see here, it says engage in meaningful interaction with customers to build a

community for your brand and increase the potential for sales. So I say go for this one

But there's a second option and there is a use case for that. You might decide not to, you know, run your ads as a post

You might decide to instead just upload your ads directly on your ad manager account

If you follow this other option, it means that your creative is not connected to your TikTok user account in any way

It exists just on its own because you're just upload. loading your creative directly from the TikTok Arts Manager and promoting it

So you're not linking it. So when people see your creative on TikTok, it does not lead them to your user account

Do you understand? So that is it. You can decide to post with your TikTok ads manager directly so that your post has nothing to do with your business

your existing user account on TikTok. Or you could decide to use this other option where you post on your TikTok profile

user profile and then you boost it as a boosted post ad

All right. So let's just, so I would really recommend you go with this one, this option

but I don't want to log into my Facebook account. So I would just go with this option in this tutorial

So over here you see that we're able to upload a maximum of 20 videos and we could even

upload images and convert those images into videos. So let's just go with this one

So on this one let use this video and let upload So you could either keep the original which means that TikTok would use your video

the way it is originally the way it is. Or you could go for quick optimization

which means that TikTok would optimize your video. They could probably add their own sound or their own filters and text and whatever

So basically, I need to shape the size of your, the size and frame of your video

So basically, if you go for quick optimization, it means that your art creative is more likely to be approved

because TikTok has to approve your art before it goes life. So I'll just go for quick optimize

And when you click on quick optimize, you'll be on this page

What you'd see here is that TikTok has done several other versions of the site

So if we scroll down, you see that you're able to generate more versions just in case you don't like any of this

You can also play each one. Let's just click on this. You can play each of the video to see what TikTok has basically done with it

All right. So let's close it. So basically, when you look at it, you can generate more versions

or more tick optimized version. You could also see the original one here

And what you just have to do from this point is to select, you can select how many of the versions you want

So we'll just select this one here and then we'll click continue. And once you click continue, you'll be on this page

Basically, this is where this is the last part of it. That's the create and add part of it

You're able to put your display name. For example, we can just use VBL, right

Or let's just use Vibbos link. All right. So you're able to put your display name

You're able to put a call to action button. For example, learn more, shop now, sign up, and what have you

You can also add more if you come over here. You can also add more ads, more ad creative, upload more to the list

So back here, you can pull your court action button. So you can also put URL

That's the URL of the site where you want your viewers to go to

So for example, we could put rebuttalink.com, which is our website. So you're also able to have a profile image

So what this means is the profile image that shows the profile image that will be showing as your as your profile photo, right

So you can do all of this. Then when you're done, you can click this and this says copy the text URL and profile image from the ads to all other ads within this ad group with just one click

So basically, if you click this and you have many ads, you have many ads

because this is an ad group, right? And these are the list of arts in the art group

just so you get this and art group. This is the list of the arts in the group. So if you want to have the same name, the same URL

the same action button, and the same profile picture, let's just select a random picture so you can see

All right. All right. So now you could see that the profile picture is selected. You should reflect it over here. Right. So that could be the logo to your website. So if you want to have the same profile picture, which is this, the same name, all right. And the same call to action button and URL. You just click here. And if you do that, if you've added multiple arts, like if you added multiple ads over here to this ad group

It means that the same information like this will be duplicated across all ads and the ad groups

So if you have like one, two, three, four, this is just one ad in this ad group

So if you had multiple and you click on this over here, it means that all the ads here will then be the same name, the same code action, same URL, and the same profile button

I hope that is well understood, right? The next thing you need to do after these is just click over here

It says by clicking this bus, you accept the TikTok for business, creative

I'm saying to our terms and condition, whatever. But you just click on that because you have to accept their terms and condition

And then when you've done that, you can then submit your TikTok ads for review

TikTok would review the ads. And after reviewing the ads, it will come up

Usually TikTok ad review takes 24 hours. they say officially that it will take not more than 24 hours

but most likely most of the time your art will get reviewed

in under like a few minutes, one hour, whatever but basically this is just the step of

creating your TikTok ad manager account and also running your TikTok ads

I do hope you find this tutorial helpful and with this that you understand how to

create your ad manager account and how to actually run start running your arts. All right, take care and bye-bye