World Exclusive Product Launch From CMF by Nothing

So this is exciting

This is an exclusive, an entirely new tech brand, sub-brand actually, of a company

that's been making waves in the tech space that of course is nothing. Very distinct aesthetic, huge focus on design

and doing things different. Through this new brand, CMF, they're looking to bring that design language

and that aesthetic to more people through more affordable options, including today, earbuds, power adapters

and even a smartwatch, which they're calling Watch Pro. My first question, your first question likely

what does CMF stand for? Color, material, and finish. It's a popular term inside design spaces

Color, material, finish. The brainstorming process, this is the design process. They are more affordable

There still has been a lot of focus on those elements, just like it has been for the parent brand, nothing

Once again, this is very unusual and distinctive. The Buds, the power adapter, satisfying unboxing

So these are the Buds Pro, a USB-C to a cable, some interchangeable ear tips in the most, whoa, basic packaging possible

But you can see the pop from the color there. That's pretty significant. Now, in fact, there are different colors available

They will be available in other colors, including black over here. And it's also available in the pre-unboxed white

Man, that is a vibrant orange. And of course, we've got a USB type C connector on the back

There's an LED indicator on the front as well, which you see illuminates when the case is open

You're going to have an app. So I'm going to go ahead and just pop open the white pair for now

And you can see these are actually Jack's Buds Pro. And you can see the battery life on each at 100% there

We have access to some cool things like an equalizer. We can go for more bass

We can also set up a custom setting or we can set them for voice if we're listening to a podcast or an audiobook

We've also got built-in controls, double tap for skipping tracks, also to answer, hang up calls

This is all configurable. And you can see the branding that's on there is also kind of abstract, like all that you're seeing on there

It's not like a brand name sort of smacking you in the face

Instead, it's more subtle. you'll know what it means but it isn't shouting at you so I'm now connected and yes we do have

noise cancellation because I can hear it immediately they call it noise control noise

cancellation high mid and low shift over to a transparency mode so I can have a conversation

with Jack isn't that right Jack yes and I hear him extremely clearly you're going to pick whichever

is suitable for your environment noise environment airplane train the options are in there obviously I utilizing these new earbuds with a nothing product but that not imperative These are going to work with any Android device or iOS device

These have a lot of punch to them. It's going to be sort of tuned up for your variety of pop music

You dial it. You've got your equalizer there, so you dial it in for yourself

The key here is price point, making this type of design, this minimalist approach, this connection to the Nothing brand, making that more affordable and bringing access to more people

So the earbuds are coming in at 49 USD, which is, I mean, comparing to Nothing products is one thing, but then comparing to the even more expensive products, that's quite a discount

It's obviously a lot more affordable, and that's the angle that if you're buying affordable earbuds, you might want something premium, closer to premium aesthetic

Well, now that's an option via CMF. 45 dB active noise cancellation

It has three HD mics in each bud and clear voice technology for, of course, taking phone calls

So they're claiming 11 hours of nonstop music playback on the earbuds. But then, of course, you've got the case, which is charged up so you can extend your listening time up to 39 hours

and turning off active noise cancellation. And because we've got quick charge over the USB Type-C

just 10 minutes of charging can give you up to five hours of listening

It's not going to need to be plugged in for very long to give you enough of a boost to probably get through that day

I can attest to the fact that there's plenty of bass here. Okay, so let's go ahead and move on to the next item

as part of this initial launch of this new brand. This is the 65-watt GAN charger

Like, that's pretty wild. We've got 65 watts right there, which is not only going to be enough for your smartphone so you can finally charge it quickly

but also in many cases, your Ultrabook, your laptop, you're going to be able to charge up from here as well

Plus, you're getting a bunch of different ports. You're getting some port versatility there

One USB-A, one USB-C, another USB-C, 65 watts max. 65 watts is a big boost for a brick this size

Extremely portable. Slight nod to the nothing origin. we have this sort of pixelated dot matrix looking branding on the brick itself

This tech just miniaturized charging in a big way. GAN, it stands for gallium nitride

and they are three times as efficient as silicon-based chargers in converting power to electricity

and they're much smaller and more portable too. GAN chargers use nitrogen and gallium material rather than silicon

It means it has higher electrical field strength and powers devices more efficiently

CMF brick here has robust thermal conductivity high temperature resistance so it capable of dealing with heat management So if you were to pair this with the Nothing Phone 2 you be able to power this from 0 to 50 in just 25 minutes

So the buds came in at $49, the chargers coming in at $39

Again, very aggressively priced. Alright, so last up, so this is what they're calling the CMF Watch Pro

I don't think I've looked at a smartwatch in this price point maybe ever

Maybe I have. Inside of here, we have one version of the watch

This is the darker model, but they do also sell it. Again, this one has been set up in advance

This has the orange band metallic frame, which is polished versus the black version

which is a more brushed kind of matte look, sort of a soft touch rubber style band

You can see what that looks like. I'm sure we could take the orange one and put it over here if we chose to

Jack says, yep. There's a singular button. It looks like also a heart rate sensor

Charge cable appears to be magnetic. Magnetically, like that. Magnets are good

This is coming back to that sort of minimalist idea. What is the smallest, simplest package we can provide

whether it's the actual package that the product ships in or the product itself once you're using it

I was correct. This is the speaker grill, and this will be your power switch press and hold

Now this is very nothing-esque when I look at the initial sort of artwork on the watch face

This is touch-based and scrollable. I can do a heart rate check, blood oxygen, sleep tracking, phone calls, music

I can use it as a camera remote, weather, breathing, voice assistant, stopwatch, flashlight

Fairly basic smartwatch functionality there and an extremely basic user interface. So here's what the application looks like. And one nice thing here, getting back to that name

Color Material Finish, it goes beyond the device itself. It obviously moves into the software

experience as well. You can just see how the sort of cohesiveness exists here. So this is your main

page for the connected watch. It'll show you exercise, distance, travel, calories burned

It's one sort of snapshot into all the data that the watch has collected, including sleep

heart rate and so on. We can also move over to this little activity icon in which case

we can set out walks, bikes or a route that we want to run. We can set up our watch face

to either prioritize the dial that I already showcased, there's a widget option or we can

see it in very simple type Ooh it actually seriously lightweight Let try a heart rate you can see what happens here Single touch on the button brings you to the menu with all your different options If I click on an option then I have a

gesture-based back, so I can just travel back like this. So this will keep track. Obviously, we'll

update the app as well. So the watch obviously has your basic functionality, and it has a streamlined

and simple interface, which is a lot like the other variety of products in this lineup. So they

all follow sort of the same language. And the main thing they've all gotten in common is

accessibility through price. The watch is coming in at $69 US. So $69 US, $49 US and $39 US. So you

look at those price points and you might be surprised. How can they deliver? Like are the

margins for other companies extremely high this is hard because like a lot of the products that i

yze here on the channel are they're premium products and they're certainly not approachable

for everybody on the planet that watches my videos in fact the popular comment is great

another product i can't afford like things have gotten increasingly pricey and it's tempting to

look at these products and like to want to compare them to stuff that i've had access to but that's

a little bit unfair like if this watch is coming in at 69 then we have to adjust our mindset to

match that price point i can't compare this to an apple watch ultra they're not even in the same

universe price wise adjusting my expectation to match the price point and in order to understand

what these products are and who they're for it's meant to bring a certain design and a certain

material and a certain finish to a product and to a segment which isn't used to having it at all

which isn't used to those considerations at all. And the Nothing brand maybe through the success

of their previous products is able to invest in a more accessible product through this new CMF

brand. And who knows, maybe this entire landscape expands to include even more products in different

segments. For the time being, it's the Buds noise cancelling 49. We've got the GAN power brick 65

watt at 39. And we've got the $69 smartwatch. So there you have it. Three new products from a brand

new brand, although a sub brand of an existing brand, which is also a pretty new brand

Good luck to both Nothing and CMF