The Samsung Galaxy M Will Have A Radical Price

Big news, Samsung? What do you got Will

It's making cheaper phones for India. That is a smart move, a big move and a smart move

They've got a new brand coming out called the M, which apparently stands for millennials

Yeah, that's a weird one eh? It's a term that has mixed reactions, but it's definitely a group of individuals who love their smartphones

Every girl in the picture is locked into her phone. At least it's very modern

Yes, and thank goodness it's just an M instead of millennials. The whole, imagine the Galaxy millennial

The M series are set, according to Samsung, to redefine the affordable and mid-level price smartphones

specifically in India, but eventually, potentially, globally, worldwide. The crazy thing that's been happening, the good thing that's been happening

is that a lot of innovation has been going on in the mid-range

and even the low end of the smartphone market, because somehow that became the competitive space

because of markets like China and India in this particular case. So they're going to put out two devices, the M10 and M20

which are going to be around like $150 to $200 USD equivalent

So with those price points, it appears that Samsung is squarely targeting the Xiaomi type companies

They're going after the Redmi brands and they're going after the price to performance ratio concept

They're bringing their A game, their most aggressive game to the mid range Imagine this They saying this device here is going to have an Infinity display That a teardrop style bezel display And this device the M20

will supposedly have a 5,000 milliamp hour battery, which is the biggest Samsung has ever put in a

device. Now imagine the biggest battery they've ever used going into a device that's going to be

around $200. What does that tell you about what's happening in the industry? It's changing rapidly

And if you can get decent specs for, you know, 200 bucks, can't go wrong there

No. What if they run Android One? Well, you know, you know, that's what I'd be looking for

Yeah. Android One would be great. I don't know if Samsung is going to be particularly interested in that

Obviously, Xiaomi does it, but they don't do it in the Redmi brand as far as I know

So because of the branding, the millennial aspect that will likely go along with that package

I'm guessing they're going to try to have something with the software that encompasses that branding

that speaks to millennials. So I'm not too optimistic about the software

I think there's probably going to be maybe some stuff in there, a little bloat, possibly

Yeah, I was just going to say. A little millennial bloat. Nonetheless, the spec list, the target, the motivation to go into this space for a player like Samsung is a really big deal

Like you said, it's an indication of a shift in the market. It's delivering more for less

This is increasingly happening in this space as the number of players in the space has increased

Scroll down a little bit more. And the reason that it important coming from Samsung is because they are such an integrated company They are responsible for manufacturing screens various connectivity inside of these devices

Building components from the ground up. Processors and so on. In many cases, other smartphone makers rely on Samsung to deliver certain components for their eventual products

Or those other makers are relying on other brands besides Samsung to deliver those components

Since Samsung can manufacture pretty much an entire smartphone, presumably they can be really competitive in this market

And maybe they can play in this $200 space without losing too much money because there has been speculation that some of the major players with this crazy cost to performance ratio are actually going out of their own pockets a little bit in order to deliver that

So it makes Samsung a really scary competitor in the space. I'm excited for this potential M20, M10 as well

It's really amazing to see what will be possible in the coming year at these price points

Yeah, and you brought up a good point. Like Samsung has an infrastructure already built for phones

So they can essentially make the logistics for a cheaper phone like that, you know, no problem

Now, as of right now, the story is indicating that this device will be targeting India

But I think because Samsung is such a global player, there's a chance, possibly even a

likelihood that this will branch out from that market into others. And I think that will be a major win for customers elsewhere in the world also So if you not in the Indian market this is still interesting And I think it only a matter of time before people in Western Europe North America start to see better specs being delivered

at a lower price point. One thing it does do though, is it possibly cannibalizes the high end of the market

If you have this Infinity V display, a 5,000 milliamp hour battery

I think this device will have three gigs of RAM, 32 gigs of storage. Is that gonna be good enough for most people

If you can have that type of experience with a brand like Samsung at 150 or 200

Yeah, would you get the Note 10? I mean, it's a much tougher argument

So it looks like Samsung's willing to make that sacrifice because they understand to a degree the increasing competition and the fact that they have to have some kind of play

Now, what the other brands have done, Xiaomi, with Redmi, with Pocophone, they created things that look like completely different brands

Samsung didn't do that. Samsung's just going to call it the M series, Galaxy M

There's a disadvantage of potentially cannibalizing their higher-end products, but in a weird way, there's an advantage on the low end of having a recognizable brand like Samsung and Galaxy without the price tag to match

So you get a little cachet. Mm-hmm, something that's reliable. Exactly. That you could depend on

You're getting a brand name for a low ticket price. This will be interesting to see how it shakes out

All good for tech buyers in the audience. All good for them

They continue to get more for less. I'm happy about that. When there's competition, everyone wins. That's it