AirPods Max = Pure Apple Luxury

Wow, holy music video vibes on the airpods max my goodness gracious

We have a new Apple product many questions my timeline is exploding with

Comments around these airpods Max and oh they're not gonna be called the studio

They're gonna fall in line with those phone titles with the Pro max, but they're not pro but they didn't get the pro they just got the max part

But it doesn't really matter. The main thing here is now Apple is in the over-ear headphone business

Prior to these, we had these. This little thing that to this day looks like some sort of tiny little dental floss

And you see it everywhere. Then they came out with these ones right here. These, of course, are the AirPods Pro

They put the Pro designation in there. And these things upgraded this experience

They added an in-ear design and some software functionality. Including this spatial audio

which actually I did an entire video on and it kind of... I'll be honest, it knocked my socks off

I was very happy with it. Now, these existed at a certain price point

They were premium, but not crazy premium. The new AirPods Max, ladies and gentlemen

are coming in at $549. Now, for wireless Bluetooth headphones, that is very expensive

You will see many people in the tech space here on YouTube referencing these headphones right here these are the sony xm series headphones uh these ones

are the xm4s but the xm3s were great i mean i've been using these things forever and they have many

of the features that apple has now put into the airpods max including transparency if you want to

hear your surroundings including eq and of course active noise cancellation is in there as well

and an over-ear design and the ability to use a wire if you choose to now one of the advantages

is these have they charge over USB type C which is a universal port. Those AirPods Max are not

going to do that. And then here's the most important part. These headphones exist and in

this universe many people love these headphones However you going to pay a lot less than what you going to pay for these AirPods Max In fact let me just go and do a quick peek right now Why don I Sony XM4

You could pick these up right now for $278 on sale. Now, the original retail price was $349, but $278, that means these things are almost half the price

Actually, less than half. Right around half the price. So, there are so many questions right now

Yes, of course, I went ahead and ordered the AirPods Max. But many of you right now are trying to figure out if you should pre-order as well

Because we're already seeing those delivery dates slip as crazy as that sounds

It's going to be some people sitting there saying, man, for $5.50, you're crazy. For $5.50, I could get a PlayStation 5

What am I doing with these headphones? People in that camp as well saying, I got a smartphone I didn't pay $5.50 for

And then you got people in the other camp, the enthusiasts, deeply embedded in the Apple ecosystem

and who say, this is exactly what I wanted. And here's something that's important to keep in mind

This is an exclusive product. Part of the appeal of it is the knowing

that most people won't have it. The status, the luxury component. Now I'm not making an argument for the luxury component

but you can't deny that it exists. And previously we experienced something much like that

with the Beats brand, which now seems to have shrunk a little bit

underneath the Apple organization. It's turned into, I don't know, more of a budget brand

The most recent release they put out was a more affordable wireless headset. And now this ultra premium headset

lives underneath the Apple brand. Could it be a stair or a step or a stool

for the Apple brand to elevate itself within audio? I mean, we've seen the success

with the other AirPods products, maybe so. So they do come in a number of different colors

And it's, I mean, part of this is as much about styling

It's as much about the apparel component as, I mean, this is a thing that you wear on the

outside of your body and it's allowed the headphone business and headphone segment to

really develop in recent years as this representation of some kind of style for the individual that

wears it. They come in silver, black, blue. It's like a sky blue

There's also a pink and a green. And of course the colors are somewhat inspired

by the phone colors because it would be very hard to believe that anyone would be in the market

for these AirPods Max and not be an iPhone owner. See, that's the thing

You have the H1 chip in here, you have the spatial audio feature. This hardware software combination is really only at home on an iOS or Mac device If you using a MacBook or let say an iPhone or let say an iPad

now you've got the fast switching between devices. Now you're on the iPad and you have the spatial audio experience

which is a special and unique and exclusive experience. And I can't tell you what price you should pay to go and have that experience on an over-ear headphone

You need to figure that out for yourself. I think for the average person, this is going to be way too much cash

It's not, I mean, the cost of performance is not going to live here. It is going to be a luxury

The question is, how many people are in for a luxury? How many people are prepared to splurge on a luxury for themselves in 2020

given all the various global circumstances, you know, things that are going on

But I haven't heard them yet. Maybe they sound magical, as Apple likes to say

That's quite possible as well. Now, the big key with these upcoming headphones, they supposedly have computational audio

With a powerful Apple Design H1 chip in each cup, custom acoustic design and advanced software

AirPods Max use computational audio to create a breakthrough listening experience. Tapping into each chip's 10 audio cores

computational audio helps block outside noise, adapts audio to the fit and seal of your ear cushions

and makes movie scenes sound like they're happening all around you. So this is a different tagline for all the smart things that your headphones are capable of, including the spatial audio, including the adaptive EQ, and including the noise cancellation, which, again, other headphones do this

It's important to know, but you know, Apple, they put their spin on it, and they typically, with these technologies, just bring them to a user base that may be unfamiliar with their existence in pre-existing products

Now, the other thing you get with that H1 chip is this really easy pairing across iOS and Mac devices

It's as simple as popping the headphones out of their case and then boom, it shows up on your phone

Speaking of the case, my goodness, how about the Meme Town that is the actual case, which looks like a purse

Of course, they couldn't take a typical approach. You hold on to the headband kind of as the handle and the headphones then go into a ultra low power mode

in order to save power for when you need it next. They don't fold up, they kind of just fold out

and then end up in this sort of unusual purse contraption. As far as battery life, Apple is claiming

that they're gonna be capable of 20 hours of listening with noise cancellation enabled

Now one little downside for myself is the fact that they going to be using a lightning cable So they had the opportunity here to shift over to usb type c but i presume that would be a difficult decision given the fact

that these products the airpods pro and the regular airpods airpods with wireless charge

case airpods 2 they all use the lightning connectors they probably want to keep it

cohesive through these devices as well as the phones but you do have some devices that switched

over to type c like those ipads and of course the laptops so that would have been nice to see on the

pro model the other thing that's a bit strange if you do go to order these you'll have an option for

an add-on uh an add-on audio cable if you want to use them in a non-wireless fashion which is very

useful and often included with a pair of headphones like these it seems to me that with these upcoming

airpods max it's going to be one port which is that lightning port and if you do want to use it

in an og fashion, which many people do with a high-end headphone, then you're going to need

this lightning to mini jack cable that they sell separately. And in Canadian dollars, it was like

45 bucks. All right, listen, here it is. This is the breakdown. It's an Apple product. Apple

products are expensive. Apple products are luxury, not all the time, but a lot of the time. And this

is not a product that anyone needs. And I think that Apple draws that distinction. Now by need

I mean want or I mean the comparison between a need and a want

They recently put out the M1 laptop products. And I think that entry level MacBook Air is one of the best values in computers right now

given some of the initial testing that I've done. This product is the opposite

This product is obviously extra, but it's kind of extra on purpose for those people

who are the most enthusiastic Apple fans. And they want to wear the device that is the most indicative of that

it's like a different seat in the stadium this is the luxury seat this is i got this because i can

type of territory does that mean it's justified well for those people it is i'm not mad about it

you can be mad about it if you want but that's the nature of this thing and it's the nature of apple

in 2020 chances are the xm4s remain a better value but that said 250 is expensive for headphones too

and there's plenty of great values around a hundred bucks so keep that in mind as well there's

tiers to this thing and the cost of entry to the airpods max is a little higher than i might

have expected but i'm not really all that surprised