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What's old becomes new again. What's new becomes old again.
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0:00
Polaroid introduces an economy model of the famous color pack camera
0:06
Same great film. Same fast loading. Isn't it your turn to own a Polaroid color pack camera
0:13
Alright, in 3, 2, 1. Funky gadget here today. Courtesy of Willy Do, as usual
0:20
The past is current. The past is the present. And the future
0:25
I have a lozenge, by the way. there's a throat thing going on
0:30
I just want to get that out of the way this company Polaroid, man they keep
0:34
hanging in there don't they? I actually remember the original Polaroids kicking around when I was just a wee
0:39
lad, a youngster in fact so Polaroid gave you something to look at
0:44
immediately, it gave you some of that instant gratification that everyone's used to now
0:48
with smartphones, so I've shown off some products in the past that aim to create a tangible copy
0:54
of the photo that you just shot on your smartphone But nothing like this one. This thing's called the Polaroid Lab
0:59
That is an intense contraption. Look at this thing. 100% real chemistry
1:04
The Polaroid Lab uses a three-lens system to project the screen image from your phone
1:09
exposing it onto Polaroid film. Our unique chemical process then develops the image into a Polaroid picture
1:14
Fawn Memories is shaking it. You shake it in order to expedite the process
1:20
I know there's going to be a lot of people out there that are like, What? Why? I put it on Instagram
1:25
I put it on Facebook. Leave me alone. Everybody sees it, but you know, it's kind of it's for it's a it's a sentimental thing
1:31
Alright, if you don't understand that there's not much I can do for you, but that's the idea of it. There is an app
1:35
What does it say? Bad news for pixels? Polaroid lab transforms your smartphone memories into real Polaroid pictures. This is coming out officially on October the 10th
1:44
You're probably watching this video shortly before October the 10th. This is what it looks like. So yes, there is a
1:50
This is a consumable involved. This is color eye type film. There's also a black and white
1:57
if you want to kick it real vintage, is when you at Coachella Will you bring this one Polaroid Lab what old is new The future is now The past is the future The present I don know We see
2:10
I like that, Jack. We never saw that before. Pull gently. I may actually have to read this one in this case
2:17
I don't know. Maybe not. Maybe the app will help me. I'm a bit nervous. It looks like some Space Odyssey type of item, Jack
2:23
This could be on Hal's ship. This conversation can serve no purpose anymore
2:28
Looks like a robot. Yeah, you could have seen something like this. Okay, there we go
2:32
Ooh. So, ooh, man. Okay. The lens there, 35mm Polaroid, three element lens
2:40
And this is like a little cap, big red button on the front, some various LEDs
2:45
This looks like where your actual film is going to print out
2:49
And then a giant power button in this location over here. All right, now I'm going to look at the app at this point so I don't screw anything up
2:55
I believe it's in beta, alpha is not ready to ship yet, so I should say that to be clear
3:01
We have a wonderful Otis photo there. Okay, let's, yeah, all right, we'll go with that
3:09
Expose when ready. As I hold it there, see what happens? Can you, can you make that out
3:14
Place your phone on the lab and there's the two little dots, so you can align it to these
3:18
two little dots. Those two little dots right there. I gotta make sure this thing even has power right now
3:23
Whoa! Okay. Did you? That was interesting. The light turned on in the back too
3:32
Oh man, I did not expect that. It's 1978. Woo! Bling. I'm definitely going to have to load some of this eye type film in here
3:43
Ah, gently pull down the film door. Ooh. Ooh. That brings me back
3:50
The smell of that alone brings me back. The chemicals? Oh man
3:55
Oh baby! Okay, we got it! Oh! Mechanical things
4:05
Everything is so just strictly digital these days So to see anything mechanical on the table I mean beyond us getting the robot we looking for from Boston Dynamics
4:16
they get back to you yet? No. How dare they? Did that come off
4:22
Okay. Let's line this up. Let's just see what happens. You can take this to a party, Will
4:27
Yeah, it's on the go. You'll be such a fun guy. Like Kawhi Leonard
4:32
I believe I just did. What's flat? What happened? It made a noise
4:38
Hit the button, Jack says. Oh, baby. So exciting. Is that it
4:46
That's easy. Is that it? Do I pull this out or I leave it for a second
4:51
I can't remember. It's behind you. I know it takes a minute
4:56
Do the floppy thing. After five seconds, lift the film shield. You see, you gotta read the instructions in life
5:05
Don't shake the photo, Will! How dare you! Don't shake the f- Will
5:10
That's an urban legend. You gotta shield it from light. We have so much light in here
5:14
We don't know how to party at all. Color pictures take 10 to 15 minutes, Jack
5:19
Otis is coming through regardless, whether you like it or not. Well, look how artsy you can get here, Will
5:24
Like, you can get real properly- It's like a mosaic. Yeah, then there's like a similar number of options for a triple, all the way up to what? 6-9
5:32
Oh my goodness, look at that. Oh, that's nice. So now you got a poster
5:36
You can change the exposure and color amount. I'm gonna leave it to default for right now
5:40
And you know what you can do if you wanna get real meta
5:44
You start, you snap a photo of this photo and then that goes on. You've seen that before. Yeah
5:48
We're gonna hold it up here. We're gonna line it up. All right, so couple of different printouts here
5:56
It takes a little time. So you're not printing these out and handing them off straight away
6:00
I mean you could but the actual image doesn't really start to show up until
6:05
like 10 minutes it's a bit different for the black and white versus the color you
6:10
don want to expose them to light right away you should flip them upside down during the majority of that initial process of them developing essentially so oh also there this little film thing that pops out from
6:22
the front you want to lift that gently and pull the image out so i have a couple of different
6:26
printouts here others artwork that i found online so it creates a really interesting proposition
6:33
here you can it's like an og version of anything digital that you want to supply
6:38
So some of these images I just grabbed from the web see willy-do there. That's a hidden willy-do. That's a where's Waldo
6:44
That's a where's willy-do, so that's pretty cool course. We got Otis over there
6:48
Gotta have the monolith. I also use multiple smartphones on here, so I did the big one the max version
6:55
smaller phones as well it will resize the image for a perfect exposure and even like put it off kilter ever so slightly if it has to if you don't line it up
7:06
perfectly. So that's sort of how it operates. You know, this would be cool for a party
7:11
for a special event you want to commemorate. It's not going to replace your digital life
7:16
It's not going to replace Instagram, but it's just a different take. That's kind of how it works
7:31
Sponsored by Audible. Audible has the world's largest selection of audiobooks and audio
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can easily exchange any title at any time and members keep the library forever, even if they
7:54
cancel. So I would recommend a book called Blueprint by Nicholas Christakis. It's a scientific
8:01
examination of the evolution of human societies. Pretty cool. You can start a 30-day trial and you
8:06
can choose one audiobook and two Audible originals absolutely free. Visit audible.com
8:12
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