Gucci’s Hidden Florence Archive Show: Cruise 2026 & Demna’s First Clues

Sep 22, 2025
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On May 15, 2025, Gucci unveiled its Cruise 2026 collection inside Florence’s historic Palazzo Settimanni—the brand’s secret archive housing 46,000 vintage pieces. This video breaks down the runway’s archival revival, the debut of the Giglio bag (inspired by Florence’s emblem), and subtle hints of Demna’s incoming creative vision. Discover: * Key looks: crystal-embroidered brocades, GG monogram redesigns, and velvet tailoring. * How Gucci’s artisans blended Florentine craftsmanship with modern luxury. * What this transitional collection reveals about Gucci’s future. Subscribe for exclusive luxury fashion analysis. Comment: Should Demna preserve Gucci’s heritage or embrace radical change?

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