Michael Norwood on Dean Smith's leadership lessons and how he made "everybody feel valued." #UNC
Jul 2, 2026
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my favorite story ever.
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>> And it's something that you pass down
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from coach Smith too. It's like it's
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he's he's doing it too. That's cool.
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>> Yeah, it it's good. I got asked I get
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asked all the time about coach Smith
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about what you take from him and things.
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And and and I was actually talking with
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Sasha Seymour who's started a company
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that does real well, you know, super
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smart guy. He was kind of picking my
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brain about coach Smith cuz he never
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really met him, played for coach
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Williams and I I explained to him that
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you know,
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I've said this a million times, but what
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what coach Smith
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probably my favorite quality about him
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was he made everybody in
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um feel involved and important and
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contribute. So,
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the trainer, the security guy, Michael
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Jordan, everybody had different roles
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and different responsibilities, but you
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were equally valuable in the success of
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the organization. And he just had this
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unbelievable ability to make everybody
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feel valued and and appreciated and and
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on the equal tier. Again,
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you had different job than Michael
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Jordan, J.R. Reid, Kenny Smith, but your
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job was just as important as what they
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did. It was just different. And and I've
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told that story a million times about
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lead to leadership people, you know, and
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if you if you're running a company or
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you've got a team,
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that would be the one thing I would tell
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you from coach Smith is is make sure
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everybody understands their value. Make
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sure everybody is invested in the
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success and make sure you know that they
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contributed to the success, no matter
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what their role was.
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>> Yeah, Michael, what one last one for me.
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