Up next in 10
In this episode of Studentship, we sit down with a Mass Communication student to talk about what it’s really like to study the course in a Nigerian university. From writing and broadcasting to public relations and media production, this conversation gives you an inside look at the skills, challenges, and career paths in the world of communication.
If you’re thinking about studying Mass Communication or planning a career in journalism, media, or public relations, this interview will help you understand what to expect and how to succeed in the field.
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0:00
Hello. Good afternoon.
0:01
>> Good afternoon.
0:02
>> Please. What is your name and your
0:04
department?
0:06
>> Okay. Um, my name is Epha and I'm in
0:08
Masow. I'm a final year student in
0:10
Mascom University of Nigeria and Suka.
0:13
>> Wow. So, can you please tell us a little
0:15
bit about mass communication department?
0:18
>> Okay. Um, Mascom is a beautiful course.
0:21
Yeah. It's it's about is everything that
0:23
has to do with information,
0:24
communication with oneself or with
0:28
another person or a heterogeneous
0:30
audience. Like it has to do with
0:32
dissemination of information. Everything
0:34
that has to do with words or gestures,
0:36
anything that has to do with the
0:38
conversing of someone that's b that's
0:40
basically what mass communication is
0:42
about. Yeah. That's that's basically it
0:44
in layman's terms.
0:45
>> Okay. So, how many years does this um
0:48
course run for?
0:49
>> Four.
0:49
>> Just four years.
0:50
>> Just four years. Okay. So, um what are
0:53
the opportunities available in this
0:55
course of study?
0:56
>> The thing is that everyone thinks when
0:58
they when everyone hears mask, they just
1:00
think um journalism, just think
1:03
broadcaster, newspaper. But there's more
1:05
to it. I promise you there's a little
1:07
something we call public relations.
1:09
Public relations is um um how you
1:12
interact with your audience from an
1:15
organization. So there are many things
1:17
you can work in a bank as the PR officer
1:20
that there are many things you can do
1:21
you can work in a firm you can work in
1:23
banks you can work in you can work
1:25
everywhere you can work as a freelancer
1:27
so there are so many things you can do
1:29
the cliche and everyone thinks about now
1:32
is being a broadcaster being being on
1:34
the TV it doesn't have to be so there
1:37
are so many things you can you can go
1:38
into the advertising sector where you
1:40
advertise for people and there is so
1:41
much let me say money there is so much
1:44
money and there is love for it. I
1:46
promise you it's a very very lovely and
1:48
interesting course.
1:50
>> Okay. You sound very passionate and it's
1:52
so beautiful to watch.
1:54
>> Yes. I I I'm I'm so passionate because
1:57
that's why I actually chose I researched
1:59
about it before I entered school. Even
2:01
while I was in I think so I researched
2:04
about Mascom and I saw that that's what
2:06
I want to do. That's what I want to do.
2:08
I came up with the um resolve that I'm
2:11
going to be a public relations officer
2:12
for my first year. Yeah. So I I'm so
2:15
passionate about the course. I love the
2:16
course so much.
2:17
>> Wow. So you chose the course
2:20
intentionally.
2:20
>> Yes, I do.
2:21
>> That's that's that's that's very
2:23
beautiful actually. So tell us if what
2:26
memorable experiences do you have so
2:29
far?
2:29
>> Um
2:32
I've had so many actually. Um okay, let
2:34
me just use this example. My it my my IT
2:38
days were beautiful. They were beautiful
2:40
because I traveled back to Lagos and I
2:42
went to a marketing firm below 48 and it
2:46
was really really nice because I got to
2:47
understand so many things. There are
2:49
some things they don't teach you in
2:50
class but that's why they tell you go
2:52
out on it go out and do industrial
2:54
training so that you will see for
2:55
yourself. I was into experiential
2:58
marketing so that's why I saw so many
2:59
things so many things. There are
3:01
sometimes I enter the studio downstairs
3:03
and we air we go on air for some time
3:05
even though that's not what I want to
3:07
do. It's really it gives you a different
3:09
perspective how the broadcasters think,
3:12
how everyone thinks on air. So it was
3:15
it's really beautiful. Every day as a
3:17
masscom though do there are some things
3:19
that um make me tired some things that
3:22
make me tired of the department but it's
3:23
all love. I chose it because of love. So
3:25
every day is a memorable day for me in
3:27
masscom department here.
3:29
>> Wow. Speaking about it, at what point do
3:32
you go for it? Well, it differs because
3:36
here in UNN, I don't think our
3:39
department is a recognized um department
3:41
to do for it. So here we do second year
3:45
and third year but 1 month a piece but
3:48
for other schools they take a whole
3:51
semester that's 6 months to go for it.
3:53
>> So that's that's just the way it is
3:55
here.
3:56
>> Okay. Okay. And for your IT year you
3:59
basically choose where you want to work.
4:02
>> Yes. You choose where you want to work.
4:03
they don't place you. They say go and
4:05
look for a place relevant to this
4:07
course. So you cannot say I want to go
4:10
to um I want to be a receptionist. It's
4:12
not is is not it's not um relevance to
4:15
masscom. So like I said I went to a
4:18
marketing firm. There are some people
4:19
that went to PR firms to radio stations
4:22
everywhere. As long as it's relevant and
4:24
you have to come and defend when you do
4:25
it you come and defend. So if you say
4:27
you went to be a receptionist you'll get
4:29
a really poor grade. So that's that's
4:31
the way it is.
4:33
Oh wow. So let's get a little tiny bit
4:36
big person now, right? Please tell us
4:39
about your daytoday life as a student of
4:42
mass communication department here in
4:44
UN.
4:45
>> Okay. Um okay. The day before we see our
4:48
lectures, we see our lectures the day
4:50
before. Then we wake up and we wake up
4:53
preparing for anything because we can
4:55
come to school and they tell us, "Okay,
4:56
we're going downstairs. We're going to
4:58
the studio to do something." So we do
5:00
sometimes we just go to the studio we
5:02
record we do sometimes it's practical
5:05
sometimes it's theoretical so sometime
5:07
we don't know when it's going to be like
5:09
that it's just our clashes if he's privy
5:11
to the information he'll tell us but
5:14
normally a normal day in our lives is we
5:16
come to school we learn theories we
5:19
learn theories we learn um practical
5:21
things but sometimes we go to the
5:24
studios sometimes we go to the labs the
5:26
photojournalism labs and all so It's
5:29
Yeah, that's that's just a day in our
5:31
lives. It's not boring, I promise you.
5:32
But it is something.
5:34
>> Yeah,
5:34
>> I'm sure it's not. I'm actually a little
5:36
bit curious. When you say you go to the
5:39
studio, what do you guys really do at
5:41
the studio?
5:42
>> Okay. Um, it's it's a it's a studio
5:45
where we can go live on air.
5:48
>> Well, so this is why this is what I
5:49
mean.
5:51
>> We everyone we um they teach us about um
5:55
the habits of a broadcaster. They teach
5:58
us about etiquette. So now we're going
6:00
there to act it out.
6:02
>> We're going there to do things that they
6:05
have taught us. So it's just to practice
6:07
it to practice. So because if if they
6:09
just teach us, we might not have the
6:10
opportunity. We might not go outside and
6:12
say, "Okay, I want I just want to
6:14
practice being a broadcaster." So we do
6:15
it here. So it's just a day in the life
6:18
of a broadcaster. That's what we do
6:19
there. So that's that's just what we do
6:21
here.
6:22
>> Basically putting into practice what
6:23
you're learning in in theory. That's
6:25
really nice. So even now if you can
6:28
advise um a person that probably just
6:31
wrote jam and is you know considering
6:33
studying mass communication say the
6:36
person is passionate like you or maybe
6:37
the person doesn't even know so much
6:38
about it he or she just probably you
6:40
know got admission into mass
6:43
communication department what advice
6:45
would you give such a person
6:47
>> let let your love burn daily let your
6:50
love burn daily because I promise you
6:52
school is not rosy school is not rosy at
6:55
Even the things you love doing, they're
6:57
going to take a toll on you. So what you
7:00
should do every day is to remind
7:02
yourself of the conscious decision you
7:04
made to study Mascom. Because if you let
7:07
if you let your eyes off that passion, I
7:09
promise you, you might even end up
7:11
leaving school or something. But I
7:13
remind myself daily that Mascom is what
7:15
I wanted
7:17
>> and I promise you it will sustain you in
7:19
your life. Good luck. I promise you
7:20
Mascom is a beautiful course. We love
7:23
Mascom because you love Mas.
7:26
>> Thank you so much. Thank you so much and
7:28
we wish you all the best in your
7:30
pursuit. Thank you.
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