China: Pop Mart's Beijing theme park draws crowds with immersive upgrades.

Storyline Pop Mart's Beijing theme park draws crowds with immersive upgrades Beijing's Pop Land, fresh from a new round of renovations, continues drawing crowds this summer. All year, the amusement park has been refreshing and unlocking its features, transforming the park from one that mainly catered to photo-check-ins, into one with more immersive experiences and attractions. Tourist: "We came from Guangzhou. The Pop Land is only in Beijing." Foreign tourist: "It's our first time here in China. We said we must join Labubu Land (Pop Land)." New scenes, characters and new rides thrill visitors of all ages, and nationalities. The Pop Land performance director says they've doubled the number of shows since the park opened a few years ago. Chen Qianwen, Performance director, Pop Land: "We launched brand-new performances this year, with more than double the number of show sessions we had when the park opened. This builds a genuine emotional connection between IP and fans. Many visitors come back repeatedly, some even over a hundred times. Every interaction leaves fans with unique memories." Since the beginning of this year, Pop Land has optimized visitor flow routes and increased the frequency of character appearances, raising the chance of visitors encountering IP characters by nearly 30 percent. [Restrictions: No access Chinese mainland]