China: Koi fish become cultural draw in south China.

【Voice_over】 It may be a centuries old fishing village in southern China's Foshan, but today it's known for one fish in particular, koi. Visitors are wowed by koi fish murals, statues and ponds. Not to mention all the koi themed souvenirs. There are places to take cute koi photos and plenty of koi related cultural experiences. 【Sound_bite】 Tourist: "Here you can catch koi and take photos. There are different kinds of koi fish. And you can taste some traditional intangible cultural heritage delicacies." 【Voice_over】 Now the village is leveraging its reputation as the country's top koi-fish destination to create even wider reaching products. The village's cultural tourism department recently created digital images of koi fish that have been purchased by toy and clothing companies. 【Sound_bite】 Liu Jiaquan, operations manager, Foshan Suhe Cultural Tourism Development Co., Ltd.: "We have eight koi fish-based digital products in the Sucun Koi series. After selling online, several companies want to make licensed deals. We also have many cooperation models." 【Voice_over】 Koi fish are symbols of good fortune, and for the past few years that's just what the village has been experiencing. All those tourists have helped boost the collective village income into the millions of dollars. [Restrictions: No access Chinese mainland]