China: China launches campaign to spur summer tourism.

Storyline China launches campaign to spur summer tourism A launch event has been held in Haibei Tibetan Autonomous Prefecture in northwest China's Qinghai Province. Organized by the Ministry of Culture and Tourism, the campaign aims to improve the supply of seasonal tourism products and services and encourage people to enjoy travel during the summer holidays. Running from early July to late August, the campaign is expected to feature more than 30,000 activities nationwide, catering to popular travel demands, such as summer getaways, coastal vacations, night tourism, cruise trips and study tours. Ma Li, Deputy Director, Qinghai Provincial Department of Culture and Tourism: "This summer, Qinghai will turn its plateau ecology into a snow-mountain travel brand. With over a thousand cross-sector events—from agriculture to wellness—we're delivering direct travel benefits for a cool, relaxing, one-of-a-kind plateau experience." This campaign comes as China has set a target of significantly enhancing people's access to tourism by 2030. [Restrictions: No access Chinese mainland]