QVC launches 24/7 TikTok shopping livestream to expand audience

Look at that. Do you see all of this? This looks like a sunshine starburst moment

QVC isn't just for flipping channels anymore. It's gone full TikTok. The home shopping giant just launched a 24-7 live stream on the app, turning scroll time into shop time

It's everything you may already love about the company, just with more ring lights

The live shopping network has been around since 1986, but while TV viewership is shrinking fast

QVC is adapting. According to CNBC, a February earnings call revealed that QVC and HSN's main

channels now reach 44% and 47% fewer homes than before. And just last month, the company announced

layoffs impacting 900 people. For months, many users have been comparing TikTok Shop to QVC

with some complaining about endless product pitches while others praise its convenience

TikTok Shop is the app's built-in shopping feature where creators and brands can sell everything from accessories to kitchen gadgets, all without ever leaving the app

It's part livestream, part marketplace, and all about turning scrolls into sales

Now, QVC is meeting that energy head-on, bringing both its network hosts and TikTok creators into the mix

Since launching on the platform shop last August the brand says it already been featured by more than 74 creators in videos and live streams They also pulling out all the stops incentivizing viewers with flash sales

exclusive drops, and live deals. Okay, I'm about to lose my mind up in here. I need a music. I

need music. When we hit, what did you say? How many? 45K. We're going to do the DJ

They even host giveaways and surprise discounts, but only for their TikTok audience

The launch came just days before what would have been the Chinese-owned TikTok's second government-set deadline to sell the app or shut down

But on Friday, President Trump signed an executive order giving TikTok 75 more days to sell its U.S. operations or face a possible ban

But in the press release, president and CEO of QVC Group said we are uniquely suited to bring our large scale, high volume live social shopping experience to TikTok, an extremely popular platform with over 170 million users

Capital One Shopping estimates Americans spend about $32 million a day shopping on TikTok and the number of people who shop on the app is expected to grow by 2027

So whether your team adds a cart or just there for the comments, QVC's betting big that it's live stream shopping is only just getting started

With Straight Arrow News, I'm Kennedy Felton. Download our app or visit san.com for more