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Meta is stepping up its fight against spam, stolen content, and fake profiles, pretending to be your favorite creators
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In the first half of 2025, Meta says it removed 10 million Facebook accounts, impersonating public figures and content creators
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And that's just the start. The platform is now penalizing users who repost videos or memes without adding anything new
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That includes reduced reach and a ban on monetizing copied content. So what counts as unoriginal
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Meta says if you just add a watermark or stitch clips together, that's not enough
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But remixing, reacting, and genuine edits still qualify for monetization. They also took action against a half million spammy accounts
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demoting their comments and limiting visibility across the platform. To catch all that in real time, Meta is building massive AI computing systems
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CEO Mark Zuckerberg says the company's next AI supercluster, called Prometheus, goes online in 2026
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Another system, Hyperion, could use as much power as a small city
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It's part of Meta's new AI strategy. Stop low-quality content before it spreads, and stay ahead of rivals like Google and OpenAI
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This comes as platforms face rising concerns about AI slop, cheap, repetitive content pumped out by artificial intelligence
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YouTube just announced its own rules to block that kind of video from making money
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Meta says creators can now check their dashboard to see if they're at risk of being penalized and get insights into why some content is not getting traction
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Bottom line, if you're posting online, make it your own or risk getting demoted by the algorithm
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