How Trump’s 50% tariff on Brazil could affect the price of coffee, orange juice
Jul 14, 2025
Some of the most popular breakfast beverages could cost more following President Trump’s pledge to place a 50% tariff on Brazilian imports.
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Some of your favorite breakfast drinks may soon cost more and quality may go down
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That's what industry ysts warn will happen if Trump's pledged 50 percent tariff on all Brazilian imports goes into effect by August 1st
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ysts say the duty will put more pressure on a coffee industry already reeling from poor harvests due to drought in Brazil and Vietnam
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two of the world's biggest suppliers of coffee, to the U.S. As a result, you may already be paying more for your cup of coffee
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at the grocery store. The average price for a pound of coffee in late May was nearly $8
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compared to just under $6 at the same time last year, according to federal data
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Trump's tariffs are in retaliation for what he calls a witch hunt against former Brazilian
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President Jair Bolsonaro, who's accused of attempting a coup and now facing trial
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Most of the coffee Americans drink is imported from South America, Africa, and Asia. The USDA
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The U imported 1 million metric tons of unroasted and roasted coffee from these regions last year If 50 percent tariffs are implemented industry ysts tell The New York Times the global coffee flow will be reshaped
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They say you can expect to pay around 25 cents more per cup, but the impact may not be felt for
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several months after the duty goes into effect. Economic policy researchers say quality is likely
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to go down as well. Brazil is known for its high quality coffee compared to Vietnam and other
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regions. They also warn U.S. production can't keep up as places like Hawaii and Puerto Rico
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have specialized markets not meant for global consumption. Orange juice is likely to be impacted
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too. Orange juice producers say both Brazil and the U.S. suffer as a result of a hefty tariff
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Brazil exports billions of gallons of orange juice to the U.S. and accounts for most of the U.S.'s
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supply. Brazil would risk losing its biggest customer and the U.S. could lose its largest
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supplier. Meanwhile, coffee and orange juice suppliers are holding out hope that a deal can
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be reached before the beginning of August. For more on this story, download the Stradero News app or visit san.com
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