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Cracker Barrel is responding to criticism over its rebranded logo
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The Homestyle Food Restaurant issued a statement Monday titled, Our Promise to You
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The statement reads in part, We're truly grateful for your heartfelt voices
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You've shown us that we could have done a better job sharing who we are and who we'll always be
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The new logo displays simple text reading Cracker Barrel. The rebrand removes a previous image of Uncle Herschel, as well as the text below that once read Old Country Store
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The change prompted backlash from prominent conservatives, including President Trump, who claimed the chain had gone woke and others calling the new logo soulless
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As a result, Cracker Barrel shares fell about 7 percent Thursday. Some customers also complained about new styling at stores
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which some speculate is an attempt to appeal to younger generations, while also abandoning the company's southern roots
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But what's important is things that people love about Cracker Barrel, the soul of Cracker Barrel is not changing
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The rocking chairs are still there, the fireplace is there, the peg game, all the things that make Cracker Barrel Cracker Barrel
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The restaurant chain also says Uncle Herschel is not going anywhere and will still be featured on road signs and the menu
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The statement concludes with, Our promise is simple. You'll always find comfort, community, and country hospitality here at Cracker Barrel
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Uncle Herschel wouldn't have wanted it any other way. For more unbiased updates, download the Straight Arrow News app or go to san.com
