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Apple is making its biggest AI play yet, and it's betting a much smarter Siri can help it catch up to the competition
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At its Worldwide Developers Conference, Apple revealed a major overhaul of Siri
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turning the digital assistant into a more conversational AI tool that can handle complex tasks and work across apps and devices
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Apple showed Siri researching concert tickets, helping plan events, finding information in emails and texts, and answering follow-up questions in a more natural way
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The company is also weaving AI deeper into its software, adding new tools for search, photos, Safari, and other apps
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At Apple, we believe privacy in AI is non-negotiable. Apple intelligence uses on-device processing as well as private cloud compute
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which ensures your data is not stored or accessible to Apple or anyone else
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Your data is only used to execute your request, and outside experts can continue to verify this promise at any time
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Monday's event also carried extra significance for Apple. It was the final Worldwide Developers Conference for CEO Tim Cook
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who is set to step down later this year after more than a decade leading the company
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Apple says the new Siri AI will begin rolling out later this year
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Investors appeared underwhelmed by the announcements, with shares falling during Monday's event as the company enters what some ysts are calling
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a prove-it phase for its AI strategy
