76-year-old man dies after trying to meet Kendall Jenner-inspired chatbot
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Aug 18, 2025
Meta shut down its celebrity bots, but questions remain about safety and emotional manipulation with some vulnerable individuals.
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When a New Jersey man got this message from a woman he'd been communicating with online named
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Billie, he started planning his trip to meet her. Except there was one problem. Billie wasn't real
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She was a variant of Meta's AI chatbot, originally created in collaboration with Kendall Jenner
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And 76-year-old Bew, as he's known by loved ones, lost his life trying to meet her
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Just recently, I spent weeks chatting with ChatGPT as a friend because millions of people are doing the same
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But what happened to Buse shows how quickly those relationships can cross a dangerous line
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Hey guys, it's Billie. I just want to introduce myself. Back in 2023, Meta introduced several AI-generated accounts, including chatbots played by cultural icons and influencers including Snoop Dogg, Tom Brady, Kendall Jenner, and Naomi Osaka
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But less than a year later, Meta shut down the celebrity chatbots after public backlash over their behavior and content
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But for Biu, it wasn't just backlash. The technology led to his death after he fell while rushing through a dark parking lot with a suitcase, trying to catch a train to meet Billy
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He suffered head and neck trauma was on life support for three days before passing away March 28th According to the chat log reported by Reuters Billy told him my address is 123 Main Street apartment 404 NYC and the door code is Billy4U
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Should I expect a kiss when you arrive? You had suffered a stroke in 2017, and his family said his
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cognition had declined. He'd recently gotten lost in his own neighborhood. After repeatedly asking
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Billie if she was actually real, the chatbot constantly reassured you that it was. In a post
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on X, Governor Kathy Hochul said his death is on Meta and that, quote, in New York, we require
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chatbots to disclose they're not real. Every state should. Reuters also reviewed Meta's Gen AI
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Content Risk Standards, a document detailing how its chatbots are trained for romantic context
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Before recently being removed, acceptable language included phrases like, I take your hand, guiding you to bed
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Just one of many examples allowed for users as young as 13
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A meta spokesperson told Stray Arrow News their AI characters prohibit content that sexualizes role play between adults and minors
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saying the examples and notes in question were and are erroneous and inconsistent with our policies and have been removed
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With Stray Arrow News, I'm Kennedy Felton. Download our app or visit san.com for more
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