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hi this is Sean hessinger reporting for
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small business Trends from zoholics
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2024 and I'm here with moly durai
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speaking uh about security and data
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privacy and uh let's just start with
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this uh we hear so much about uh data
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privacy and data security these days why
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are these two issues so important do you
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think to small businesses in particular
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so when it comes to security and privacy
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uh especially small small businesses are
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the ones who get affected more if you
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look at the number of incidents or the
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number of breaches that happened in the
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last five years you would be knowing a
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lot of small businesses has gone out of
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business just after facing a breach so
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one out of three business uh small
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business especially uh who fa the breach
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has gone out of their own business so
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why because they lack their expertise
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they don't have the right uh security
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expertise and they don't have the right
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type of budget to handle the new age
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cyber attacks or security threat
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landscape that is prevailing today let's
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talk about how to how how do you go
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about protecting your data I mean why
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has this become such a focus for Zoho in
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particular Zoho is a company our larger
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vision is to service the operating
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system for business we help customers
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already with their sales marketing
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finance and all that but security is
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also very very essential today in 2024
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we all work in a hybrid fashion and we
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have a lot of devices lot of
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applications which means for any company
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it's very hard for them to manage to
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know who is using which account from
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where when and all that so security is
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of a Paramount importance today because
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uh there is a lot of regulations in
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across the regions so if you put your
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business data and customer data at risk
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or if it is something breached The
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Regulators are going to come after you
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with huge fines and maybe take you out
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of business well yeah well let's look at
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some of the specific uh data protection
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tools that Zoho offers can can you give
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us a kind of a an overview of some of
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the uh some of the tools that that Zoho
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uh developed to protect business data or
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has to protect business data so uh today
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our security tag with with four
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different solutions starting with our
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browser followed by the identity and
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access management platform and the
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multia authentication and a password
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manager so if you go in a chronological
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order every single day we all wake up we
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take our mobile device or a laptop we
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need to authenticate first and from
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there we need to open a browser to log
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in all the work applications to complete
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our work right so Zoho kind of gives you
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this holistic picture it helps you to
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authenticate your device and it gives
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you a privacy first browser from which
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also offers you single sign on for the
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entire Zoho EO system and the dashboard
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the Zogo directory dashboard helps you
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to give a single sign on for third party
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application as well if you are using
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Sales Force if you using docy sign if
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you're using Dropbox you don't need to
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remember additional password so just
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with one single password you do device
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authentication uh you get a good browser
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from there you log into all your work
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application you can peacefully go uh
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after the end of the day the security is
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taken care of multiactor authentication
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comes on top of it for shared accounts
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for marketing finance and banking you
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need a password manager so you need to
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share password based on roles and
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responsibilities so we have four levels
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of password sharing that helps you uh to
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share passwords based on your business
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requirements let me ask you about two
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terms that I that I saw creeping up in
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in uh in press releases particularly
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about Security First fishing detection
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and crypto mining detection uh what are
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they and and how do Zoho tools help
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protect you against those kinds of
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things uh these two techniques uh these
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two uh are part of our aula browser
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fishing prevention is basically
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something say for example facebook.com
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many times there are some malicious
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website that look similar to
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facebook.com where we end up giving up
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our credentials the machine learning
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technology which is powered by the Zoho
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intelligent assistant Zia in the
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background kind of helps the browser to
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know the fishing sites uh which also get
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away with our personal data that is the
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first part of it the crypto mining
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prevention so there are a lot of
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websites today the GPU cost on the
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hardware cost across the globe has risen
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so the scammers today want to use our
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personal devices to mine the data so AA
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browser kind of helps you to prevent
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your physical devices for from further
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damage or without your permission I see
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um let's drill down into something
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called the conditional access um let me
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ask you about Zoho to uh uh tools that
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are helping business businesses use that
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to manage user apps and devices and
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networks and more securely can you talk
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a little bit about that more specifical
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access yeah conditional access basically
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helps you uh with both your applications
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and MFA say for example I'm an IT admin
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I'm going to uh open up Salesforce only
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for users from California region who
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join the company from 2020 to 2022 it is
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basically if else statement you can come
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up with your own IFL statement based on
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your business requirement this condition
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is okay and then this happens as an
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admin you can have any type of condition
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uh within your company uh with which you
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can have role based access time based
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access and a lot of restrictions on top
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of it see um what is Smart signin uh and
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what Zoho tools uh tool uses the
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technology uh to better protect data
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smart signin is part of our Zoho one the
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multiactor authentication system system
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so all the 100 million Zoho users uh
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gets access to the Zoho one system which
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is basically free even if you are not
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part of Zoho you can use this technology
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so instead of using your password every
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single time you basically authenticate
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with the uh QR code or your Biometrics
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so you don't need to enter your password
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you can seamlessly log to your account
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so that is what we call a smart signin
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uh we talked about I think password
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managers could you specifically kind of
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Define what that is I mean we kind of
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passed over it but what exactly is it
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and and how how does that fit into the
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whole Zoho platform to protect data a
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password manager uh passwords like it or
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hate it so they are here to stay it is
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one of the most affordable
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authentication mechanism today we have
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it people talk about passwordless pass
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Keys Biometrics and all that but still
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passwords are easy to manage and
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affordable authentication method but the
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tricky part is people use uh easy to M
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password like Mai 123 password one 12 3
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combination of anniversary dates and all
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that especially for business account if
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I going to use a a password which my
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friend can easily predict I am going to
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be at risk they can get away with my
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personal data and also with the company
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data so all the companies in many
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companies you could have seen they have
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put all the password in spreadsheets or
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some companies even print it out uh
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paste it on a sticky note on top of the
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laptops and all that so as an admin you
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never know who access the bank account
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from where and when let's take a family
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example I share my Netflix password with
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my friends or my parents or my siblings
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so what happens here if someone is going
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to change that password I'm not going to
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know it right so especially in a
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business environment in a sh account uh
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you need to put all your business
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password into a wall and share it with
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different levels of access Privileges
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and you need to have uh good audit
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trials uh that records who accessed the
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password where from when and all that
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and the NIS compliance says that the
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password requirement should be between 8
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to 32 characters it should have
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multiactor and all that it it is part of
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complaints for larger companies as well
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got it okay well thank you uh that was
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amol Don Dy and he is the uh evangelist
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for uh data and security with Zoho and
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I'm Sean hessinger reporting for small
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business Trends from zoholics 2024