Is Shopify an Omnichannel?

Gone are the days when customers' first interaction with a new product involved hopping into their cars and driving to visit a brick-and-mortar store. In the age of the internet, email marketing campaigns, and social media, customers are more educated than ever. Before they even consider making a purchase, they will likely have explored numerous sources of information to find the best product at the best price. It's time to focus on a marketing strategy that reflects how customers today shop: omnichannel marketing. Keep reading to learn about this quickly growing marketing method and the many benefits it will provide your company.