The Epic Rise of IKEA: From Small-town Sweden to Global Giant

The Epic Rise of IKEA: From Small-town Sweden to Global Giant by Shibashis's Workspace OUTLINE: 00:00:00 Introduction 00:00:36 The Humble Beginnings 00:01:23 The Birth of IKEA 00:02:10 Flat-Pack Furniture 00:03:17 The IKEA Catalogue 00:04:00 Overcoming Challenges 00:04:41 Expansion and Globalization 00:05:31 The IKEA Experience 00:06:19 The IKEA Culture 00:07:07 The Power of Branding 00:07:50 Embracing Technology 00:08:28 Sustainability and Social Responsibility 00:09:08 Lessons from Ingvar Kamprad 00:10:29 Conclusion