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today we're diving into the fascinating
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world of memory and how it helps us
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learn from our experiences our memory is
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not just about storing information it's
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about connecting elements from different
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experiences for instance if you read
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about a local park cleanup by a
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political group and then see the Park's
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cleanliness during a visit you might
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credit that group memory can create
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connections Beyond direct experiences
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which can be both helpful and sometimes
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misleading This research investigated
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how liking certain groups of people
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influences our ability to make these
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connections we know from past studies
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that information from groups we like is
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easier to remember this could be
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anything from a favorite sports team to
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a political party but what this study
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wanted to find out was whether this
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preference also affects how we link
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information from different experiences
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to make inferences 189 participants were
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asked to create profiles of teammates
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and opponents by choosing faces and
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assigning attributes like political
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orientation and favorite sports they
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also completed a questionnaire to gauge
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how much they liked their teammates and
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opponents this setup helped us
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understand their personal preferences
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participants then did a computer task
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involving events in various scenes like
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a park with objects presented by either
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a teammate or an opponent after this
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they were asked to make inferences by by
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linking the objects presented in the
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same scene we found that information
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from like sources was more readily
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connected for example linking two
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objects shown in the park was easier if
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the information came from a teammate
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this shows that people may prioritize
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information based on the sources
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likeability our data suggests that
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people trust information from like
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sources more and are cautious with
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information from dislike sources this
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can affect how we develop knowledge for
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example if you start a new job and meet
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Anna and Maria and later Maria and
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Amelia you might infer that Maria and
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Amelia work together however if we
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struggle to connect information from
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disliked groups it can hinder our
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knowledge expansion our study shows that
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this bias manifests even with neutral
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information in the real world where
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information can be contentious these
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effects might be stronger this can
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impact how we determine what counts as
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fake news people who trust the source of
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false information are more likely to
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remember and use it to make new
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inferences this fake news can then
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influence their broader understanding of
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the world thanks for watching if you
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found this video interesting don't
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