0:00
hey everybody in this video tutorial I'm
0:02
going to show you how to run a b tests
0:04
on your Facebook posts using the
0:06
metabusiness suite account and this is a
0:08
free way to do it you don't have to run
0:11
Facebook ads to be able to run a b tests
0:13
on Facebook you can do that in Facebook
0:16
business Suite which is not called
0:18
metabusiness suite and you can do these
0:20
a b tests or regular organic Facebook
0:22
posts that doesn't have to be boosted or
0:25
added to a Facebook ad campaign and if
0:27
you want to run an A B test on a
0:29
Facebook post all you have to do is open
0:30
up metabusiness Suite so go to
0:32
business.facebook.com or you can just
0:34
open up the Facebook page and make sure
0:36
you have switched into the Facebook page
0:38
then on the left you should see metal
0:40
business we eat under more tools click
0:42
on it and you will arrive it in your
0:44
metabusiness week account where these
0:46
Facebook page is added too because every
0:48
Facebook page has different meta
0:50
business Suite accounts so keep this in
0:51
mind and if you want to create an A B
0:54
test on your Facebook page all you have
0:56
to do is click on the content on the
0:58
left here and under content you're going
1:00
to see a b tests here by the way you can
1:02
also create a post and added a B test
1:04
there but the easiest way is to do it
1:06
here so you can see the A B test you are
1:09
currently running or you have Ram in the
1:12
past and to create a new a B test on a
1:15
Facebook post all you have to do is
1:16
click on Create A B test here then first
1:19
you have to select the format of the
1:21
Facebook post so as you can see you can
1:23
a B test a Facebook video post a
1:25
Facebook image post a Facebook link post
1:28
or you can a B test the Facebook text so
1:30
let's say we want to a B test Facebook
1:33
image post and then we have to add the
1:36
now this is just a test photo so don't
1:39
worry about it and then you would add
1:41
the text here and this would be the
1:43
default version so Facebook would
1:45
compare the performance of this version
1:47
to the version B and then we also have
1:50
to select an image here then add the
1:56
you can add the same photo to the
1:58
Facebook post but in this version we
2:01
would add any text and we want to know
2:03
using this A B test whether a post with
2:06
some description performs better or a
2:10
Facebook post without any kind of
2:11
description text you will then click on
2:14
next you can also name this A B test so
2:17
you can find it later you can add the
2:20
description optionally so you know what
2:22
this A B test was all about and then you
2:25
can also select what kind of metrics you
2:28
want to use to determine which is the
2:30
winner Facebook post from the A B test
2:33
so you can select reactions shares
2:36
comments people reach and Link clicks so
2:39
if you're running a Facebook page this
2:41
is really valuable feature so let's say
2:44
we want to maximize the reach of our
2:46
Facebook posts then we would select
2:49
people reach and you can also select
2:51
test duration which means how long you
2:54
want this Facebook a B test to run I
2:57
would always choose the highest amount
2:58
because in that case you will get the
3:01
most amount of data and you will be able
3:04
to conclude which version of the A B
3:06
test performed better based on
3:08
significant statistical data so once you
3:11
selected the key metric and the test
3:13
duration just click on publish now you
3:16
can also schedule this Facebook post so
3:18
if you don't want to publish them right
3:20
away you can also schedule them so let's
3:22
say you want to schedule to this date
3:24
and time and then click on schedule and
3:27
as we can see here your Facebook a B
3:29
test has been created the winning
3:31
version of this post will be determined
3:33
based on your selected key metric which
3:35
is people reached in this case after the
3:37
test ends the top performer will
3:39
automatically be the only one
3:40
distributed so you don't have to do
3:42
anything after the test is ended
3:44
Facebook will keep the post which
3:47
performs better and you can view the
3:49
results on the A B test tab so if we
3:52
close this out we can click on it and we
3:54
will see some statistics and results on
3:57
how each version of the AP test is
4:00
performing so this is how to create and
4:03
run a b tests on Facebook
![Video thumbnail for How To Do A/B Tests On Facebook Page Posts? [in 2025] (In Meta Business Suite)](https://video-meta.open.video/poster/mPkGsFaIIc0H/ugDB97NlkR2_WDZtoh.jpg)
