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Norda 001A Introduced at UTMB 2025
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Aug 27, 2025
Also please read our Norda 001A detailed multi tester review: https://www.roadtrailrun.com/2025/08/norda-00a-multi-tester-review-immensely.html
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Hi everybody. I'm with Nick, the
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co-founder of Norda, and he's going to
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show us the O1A.
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Go ahead, Nick. Introduced here in
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Shamon at UTMv.
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Hey Sam. Hey, Road Trail Run. Happy to
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talk to you today. We're live in
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Shamine, France during the insane UTMv
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week. We're here today. We're unveiling
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our new 001A.
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Um, basically it looks the same. We say
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same same but different. Um, essentially
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it's the same shoe but we made one
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massive change. We've changed the
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midsole. As you'll notice here, it's
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changed to a Norda logo. We've changed
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from what was a Viram amazing shoe over
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the last few years. We've now upgraded
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it. Essentially, what we did is we took
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our super foam from the 005 and we put a
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percentage into here. And in doing so,
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it just radically changes the feeling of
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the shoe. And I agree because we've I
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tested it extensively and it's
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fantastic. It's a fantastically
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energetic ride. Go ahead.
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Thank you, Sam. That means a lot coming
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from you. Yeah, we wanted to make sure
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that you had an opportunity to test it
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for a couple of months um you know,
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before being able to review it and speak
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to it.
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Keep going.
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Yeah. Essentially, basically, it went
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from a 54% uh resiliency or a rebound to
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now 70.1%.
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So, essentially, it's a 30% increase uh
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in rebound. One of the things that's
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very important uh for us is that we want
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it to be durable over a lifetime. Um,
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you know, many shoes don't last that
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long, but the one thing that's really
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important to us is that you can get like
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5 to 700 miles or us Canadians, we say
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1,000 km out of each.
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So, here we are.
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Da da
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is good, but we're the only shoe brand
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on earth that makes our shoes with Daea.
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Daea is the lightest, strongest fiber on
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earth. And the outsole,
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the outsole is the original uh vibr mega
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grip. It's a proprietary outsole to us.
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It's designed by Norna and it's made
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with vibr mega grip rubber.
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Thank you. I've been just delighted with
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the ride here. I find I found it to be a
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very very versatile shoe. Far more
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versatile than the the the original. And
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I use it for all kinds of trails, but
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also road. It's very fine on road. So,
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the versatility is increased
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dramatically and the price didn't go up
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too crazy. So, when can we get them and
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how much are they?
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Actually, uh Sam, they are live as we
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speak. Today was the actual official
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unveiling here at uh 9:00 a.m. at
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Sangard Sports in Shane. So, you can buy
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them online now uh anywhere globally.
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And the retail price? Yeah, it's 295
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MSRP.
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Worth every penny, I say.