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I wanted something alternative, but imperfect
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We get a lot of grief from people. I don't really care
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Each build is a singular high functioning sculpture. Chatsworth, California
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This may look like a parking lot full of rusting junk. But don't be fooled by the scruff
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shells. The vehicles that leave the icon workshop are unique reimagined classics
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Derricks will never repeat the same build twice. Each one is a singular high functioning sculpture
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But why the unorthodox finish? I wanted something alternative, but if a very
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but imperfect so I don't have to worry about it. I didn't want to be that guy who's like super stressed out about the first scratch
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the bumper rash stuff like that And this vehicle is an epic two mashup It technically a Chrysler town and country But the front hood and grill is a like condition kind of sort of the same green 52 DeSoto sedan
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Bolted the two together and then I was like, yes, okay, now we're on. Original car didn't have AC
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All the knobs in the switches are still kind of sort of in the original position
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For the modern AC controls, I could maintain the consistency. with the gauges. I didn't restore them and make them all pretty. Everything down to the acrylic
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and the tight face is authentic. But behind the scenes, it's all video circuit board state of the
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art. And then the audio system, it's a Bluetooth dependent digital sound processor interface
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amplified audio system with bass, meaning I just control it from my phone and there's nothing
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visual that you have to interface with in the vehicle. This was a 3,000-hour build for
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for Jonathan and his team. And it comes complete with some quirky touches
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It's just fun to add a little bit of tongue and cheek, have a little sense of humor in these builds
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With this one I went to a really cool old aircraft surplus place and bought some vintage hardware that used throughout the vehicle There a cool before flight release safety pin that I used is the hole down on the air filter enclosure
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Overflow reservoir for the radiator. I scored a 1800s whiskey bottle. And then with all of our vehicles, everything has our mascot, the icon lizard, on him
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Fun thing with the derelix is he's never in the same place, and it's always responding to the shape
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of the car just feels natural like he would sun himself there
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He's right there up front on the hood. Jonathan's company started out as a land cruiser service center
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and he wasn't prepared for the impact the DeSoto build would have on his business
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We're a little pinch. Is Thursday or Monday good for you? When I built this wagon, it was like a nights and weekends personal project
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But then within like a week or two of finishing it, it started getting all sorts of love and attention
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And next thing I know it's on the cover of Hot Rod magazine, it won some design awards, and it was like
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oh I guess I can keep building these Let call them Darylix And now the ICON team are producing 10 of these one customs a year It starts with generally either a client has an appreciation for our antics and they come and say
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I just love the concept, what do you want to build that you haven't built yet
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Or it's hyper-specific. Something that the client already has a deep emotional relationship with
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Then I'll get kind of down. and dirty with the client to understand a great number of things, including what's their style
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What materials do you find appealing? How obnoxious do you want it to be? Do you want it to be
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fast or do you want it to be stupid fast? But despite business booming, not everyone shares Jonathan's vision
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We get a lot of grief from people with the derelicts where they think we're idiots for
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putting all that time and energy into it, but leaving it looking as if it's left in the barn
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You know what, though? I don't really care. It's stuff that excites me
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And the fact that it's not for everyone kind of makes it better to me
