Pulling duty in the heat? Product lets you put ice on your back, then drink it

I'm here at AFA at the Core Performance booth with CEO Justin Lee to learn about their Iceplate, which is a heat injury prevention system

Justin, do you mind telling us a little bit about the system? Yeah, absolutely. Iceplate is a very simple hard cell hydration solution that is shaped like a medium E-sappy armor plate so that it can be frozen or filled with hot water

And then it will provide cooling or heating with the drinking water you already hear. Very simple

And can you tell us a little bit about the types of individuals in the military that this would be specifically targeted towards

Sure. Almost anybody in the military who works outside can benefit from ice plate

It started with special operations guys, and now we have a lot of security forces buying ice plates because heat has become an increasingly challenging problem for commands to solve

And you know as we seen more situations the firing kit with hotter temperatures more intense weather we have seen and also more intense workloads we seen the need for Iceplate really really increased dramatically over the last couple of years ice plate will keep you cool for roughly two to four hours and keep you warm for roughly three to five hours perfect do you mind

if i try on the plate or try it in a carrier not at all so we can go ahead um and this is what it

will feel like so imagine if you were running uh body armor right so you're wearing a plate carrier

around the field this is what it would feel like oh yeah underneath your kit wow so you'd be wearing

this plate and just imagine yourself walking around right 100 degree weather sun beat down on

you uh you got this body armor trapping all this heat but then you've got this geez yeah yeah what

kind of what's the transfer system is it this material or yeah or is it is this straight up

against my skin no it's it's straight up against your uniform yeah right so you have a single layer

as your body melts the ice, it creates cold water to drink. Very, very simple

So it doesn't add any weight. Ice plate's actually about 75% thinner

than a traditional legacy bladder So you are reducing your bulk and you are increasing the efficiency of the drinking water you already carrying pretty dramatic 50 ounces of water weighs about

3.84, 3.85 pounds. We obviously can't change the weight of water, but we can change the form factor

in how you carry that water of the container that carries the water so that we can make it more

efficient for you, the user. Icebleed is applicable to almost anybody that works outside, whether you're

a maintainer, you're loading weapon systems, you're taking care of aircraft, you're a special

operations cool guy, right? Your security forces, any and all those applications, right? It can be

used for PT, it can be used for instructor cadre, anybody that's working outside can benefit

physiologically from Iceplate. Iceplate itself is about nine years old. We're on the third generation

So it is extremely, it has been well vetted and tested tens of thousands, probably now hundreds

of thousands of times. Now, what is this skinnier unit here? Is this meant for the side of a plate

Absolutely. This is called ice flask Ice flask is a water bottle that is shaped like a PRC radio by design so that it can fit in any PRC radio couch across NATO and U Allied forces

So it's intentionally universal. It makes for a very, very easy way to carry water on your Blake Harrow, right, which is traditionally a challenge

legacy water bottles. They're very durable. They're very easy to use. But cylinders are not great

They're not super compact. They're not super thin. They're a tough way to carry water

on a clay carrier. But ice flasks will fit anywhere where you can fit a radio

You can carry it down here in a dangler. Carry it off to the sides. And you still carry a radio. You can carry it on the back

You can see what it feels like. Imagine that's your uniform strap. And now you've got that

underneath your arm. Wow. And so it augments ice plate. Okay. But you can use them in conjunction with, you know, interchangeably, complementary

Really, their only limit is your imagination. Cool. Well, good luck to you

Yeah, thank you very much. Yeah, thanks for your time. Thanks for coming by. Yeah