Pelican strengthens its legacy with smarter, more agile protection

We are built to protect. I mean, if someone said, what are you really all about

We are built to protect, to equip for the mission. Well, we're at AUSA, and it's the annual event here for the Army

And, you know, as you can imagine, with the dynamics in military and defense spending

there's a heightened level of energy here. And at Pelican, we've been around for 50 years

We've been built to protect, to equip for the mission. but it seems like there's a lot more focus on the mission in today's times

Well, what's new is what's all around us. Traditionally, we would show up with different cases and show different innovations, which we clearly have

But what's new is the sort of strategic agility required to actually think about protection solutions in advance

And I think what's new is as we work with our partners, our innovation partners, our integration partners

trying to not just anticipate what they're going to need, but work in conjunction

So you'll see a host of products here from mobile med chest to working with Sig Sauer M7s and really understanding what are not just the future needs, but the needs that are changing fast

And we have the reputation at Pelican to serve those needs. So modern warfighters, again, taking on a new meeting

It used to be we would work with all of the different defenders and protectors. And now at Pelican, we understand in working in conjunction with the modern, you know, with the modern fighter, the modern military, that the mission isn't just accomplished at the end

The mission starts at the beginning and we work in parallel with all of the equipment requirements, the mobile transportation requirements and all of the different sensitivities, whether it's outside the box protection, inside the box organization and protection or even situational protection

Pelican is there every step of the way. And I would say when it comes to awareness of protection solutions, we have 100 percent awareness and affinity with the military community

Normally, you think about, you know, businesses and companies and brands and those that support the military

We are told to think outside of the box. And for us, we think outside of the box

We're experts at that in terms of protection. But what we seeing now is the demand We seeing higher levels of value and instruments and sensitivities going into our cases So we have to take into consideration protection At the highest level of engineered protection we need to take into consideration versatility

What if something else needs to go in there? It needs to move somewhere. How do we take that into consideration

How do we organize for the mission as well? So think about that in terms of inside the box

It's about organization, protection, and versatility for the modern warrior. So the next generation squad weapon, I mean, when you think about a generation, it comes over time

And what we've done is we've not just waited till the end result and say, what's next and how can we protect that

We work in partnership with all the program managers on that next generation squad weapon

And so for us, we've been working alongside of the partnership that we've had with all of the different weapons companies

And with the project managers and Sig Sauer, we've come up with that solution

And we think it's the best solution out there. An important product highlights for us, as you can imagine, we're built to protect, to equip for the mission

And we work with explorers. We work with defenders, protectors, collectors. And so for us, it's all about understanding what do they need to be protected

We protect all that you value. And for us, we launched our travel collection, which was seeing, you know

you see someone in the airport with a Pelican case and there's something valuable in there

And they're going on a mission somewhere. It could be a photographer. It could be military

It could be someone going to an offshore oil rig. And we say, OK, what else do they need

And what they need is something for their personal belongings. They need a cell phone. They need hydration

They need backpacks. So we've launched the most comprehensive travel range in the history of Pelican just this year

When you think about the changing needs of the military, we used to think about literally like generations

Oh, well, this will last for generations or 5, 10, 15-year programs

What we're seeing is those are no longer 5, 10, 15 years. Those are 5, 10, 15 months

And with the rate of innovation, the speed of change in theater, we can respond to that

And one of the big changes we've had is typically in our industry, you sort of wait until the end to see what needs to be protected

With our reputation our innovation we can integrate with partners parallel paths so that we working together And so in the next six months wherever it chooses to go i the innovation for theater

for warfare, for the military, know that we are working in parallel with that. So I would say

where it's going is we're in lockstep with protective solutions built to equip for the

mission. So the big initiatives for us, I mean, people think about the military. Let me start with

mobile med chests. People get hurt in theater. And so we're proud to be supporters of our mobile

med chests. We've made it lighter weight. We've made it larger. We've made it more modular for

that. But then you can swing around and see what we're doing for that next generation squad weapon

We've got our five weapon, our single weapon. We've got versatility with our reset, which

basically you can reset the foam on demand so that if you change a form factor and you just

switch and be agile in theater, we have that solution for you as well. The majority of drones

out there require some element of management, of communication, of transmission. We have that

mobility as well. And right through to the ability to check in with a Dell server, a check-in case

that you can actually check in at the airline. So for special operations. Well, it's interesting

you know, Pelican was born out of the soul of protection. Dave Parker invented Pelican 50 years

ago. Hardig was invented in the science of protection. And we brought both of those together

We're Pelican Harding, and we bring both of those together to make sure from the simplest requirements of essential protection right through to the highest level of technical engineered protection, we can cover those needs

The most important thing to consider is what mission are you on and what are the demands of that mission to make sure we can accomplish that

And we've worked with, we've made over 100 million cases in the last 50 years

And if you think of a thousand missions, 100 million, we've literally been able to enable and empower billions of missions to be accomplished from simple solutions to the highest level of technical engineered protective solutions

So it's interesting that the role of partners, you mean, when you think of partners, sometimes you get brand partners, business partners

We think of partners as everyone who relies on a Pelican case. So we talk to first responders We talk to the military and the branches of the military We work closely with them in advance We work with communities who are looking for protective solutions So we have

branded partners and collaborations. We have innovation partners on our materials and all

of our accessories that we work with. We have development and design and sourcing partners

which I think one of the keys for the future is not just about integration and innovation

it's access, access to supply chain. And if we've learned nothing is that through the COVID era and

through the advance of innovation, we can talk about it, we can dream about it, but can we actually

make it and put it into the hands and into the place where it needs to be? So for us, we have a

broad base of partners. And what's really been cool for us is that Pelican has an earned reputation

for 50 years as the leader in Built to Protect Solutions. So when we show up, I was at a few

booths today, and you shake the hand and you look at the badge. And when someone sees Pelican

And we just have a level of respect that, quite frankly, is earned, but we don't take that for granted going forward

Yeah, it's interesting. You know, I remember when you were a kid and you grew up and you heard about space age technology or military grade protection

And, you know, one of the unfortunate situations in the world today is we're seeing more natural disasters, man-made disasters

And in our home, we're in California, in Torrance, California, and we witnessed some very severe fires

And so the Palisades Fire hit close to home. but there's disasters happening again and again east coast west coast north around the world and

so we said we got to be able to do something we recognize that the majority of homes were not

prepared for moments that mattered most so we put ourselves on a challenge for a hundred day plan

to launch pelican prepare how can we prepare homeowners families their valuables their survival

a shelter in place an evacuation program from pelican called pelican prepared we launched that

about a month ago. It's a one person, two person, four person survival valuable. So we're taking

that into the community to say if you truly protect what you want to protect, you would say

it's your family and your valuables and your memories. Pelican just launched Pelican Prepare

to accomplish that mission