Pelican highlights lighter med chests, adaptive weapon storage, and its new Pelican Prepare line for community resilience.
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We are built to protect. I mean, if someone said, what are you really all about
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We are built to protect, to equip for the mission. Well, we're at AUSA, and it's the annual event here for the Army
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And, you know, as you can imagine, with the dynamics in military and defense spending
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there's a heightened level of energy here. And at Pelican, we've been around for 50 years
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We've been built to protect, to equip for the mission. but it seems like there's a lot more focus on the mission in today's times
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Well, what's new is what's all around us. Traditionally, we would show up with different cases and show different innovations, which we clearly have
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But what's new is the sort of strategic agility required to actually think about protection solutions in advance
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And I think what's new is as we work with our partners, our innovation partners, our integration partners
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trying to not just anticipate what they're going to need, but work in conjunction
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So you'll see a host of products here from mobile med chest to working with Sig Sauer M7s and really understanding what are not just the future needs, but the needs that are changing fast
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And we have the reputation at Pelican to serve those needs. So modern warfighters, again, taking on a new meeting
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It used to be we would work with all of the different defenders and protectors. And now at Pelican, we understand in working in conjunction with the modern, you know, with the modern fighter, the modern military, that the mission isn't just accomplished at the end
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The mission starts at the beginning and we work in parallel with all of the equipment requirements, the mobile transportation requirements and all of the different sensitivities, whether it's outside the box protection, inside the box organization and protection or even situational protection
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Pelican is there every step of the way. And I would say when it comes to awareness of protection solutions, we have 100 percent awareness and affinity with the military community
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Normally, you think about, you know, businesses and companies and brands and those that support the military
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We are told to think outside of the box. And for us, we think outside of the box
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We're experts at that in terms of protection. But what we seeing now is the demand We seeing higher levels of value and instruments and sensitivities going into our cases So we have to take into consideration protection At the highest level of engineered protection we need to take into consideration versatility
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What if something else needs to go in there? It needs to move somewhere. How do we take that into consideration
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How do we organize for the mission as well? So think about that in terms of inside the box
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It's about organization, protection, and versatility for the modern warrior. So the next generation squad weapon, I mean, when you think about a generation, it comes over time
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And what we've done is we've not just waited till the end result and say, what's next and how can we protect that
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We work in partnership with all the program managers on that next generation squad weapon
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And so for us, we've been working alongside of the partnership that we've had with all of the different weapons companies
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And with the project managers and Sig Sauer, we've come up with that solution
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And we think it's the best solution out there. An important product highlights for us, as you can imagine, we're built to protect, to equip for the mission
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And we work with explorers. We work with defenders, protectors, collectors. And so for us, it's all about understanding what do they need to be protected
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We protect all that you value. And for us, we launched our travel collection, which was seeing, you know
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you see someone in the airport with a Pelican case and there's something valuable in there
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And they're going on a mission somewhere. It could be a photographer. It could be military
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It could be someone going to an offshore oil rig. And we say, OK, what else do they need
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And what they need is something for their personal belongings. They need a cell phone. They need hydration
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They need backpacks. So we've launched the most comprehensive travel range in the history of Pelican just this year
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When you think about the changing needs of the military, we used to think about literally like generations
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Oh, well, this will last for generations or 5, 10, 15-year programs
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What we're seeing is those are no longer 5, 10, 15 years. Those are 5, 10, 15 months
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And with the rate of innovation, the speed of change in theater, we can respond to that
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And one of the big changes we've had is typically in our industry, you sort of wait until the end to see what needs to be protected
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With our reputation our innovation we can integrate with partners parallel paths so that we working together And so in the next six months wherever it chooses to go i the innovation for theater
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for warfare, for the military, know that we are working in parallel with that. So I would say
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where it's going is we're in lockstep with protective solutions built to equip for the
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mission. So the big initiatives for us, I mean, people think about the military. Let me start with
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mobile med chests. People get hurt in theater. And so we're proud to be supporters of our mobile
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med chests. We've made it lighter weight. We've made it larger. We've made it more modular for
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that. But then you can swing around and see what we're doing for that next generation squad weapon
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We've got our five weapon, our single weapon. We've got versatility with our reset, which
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basically you can reset the foam on demand so that if you change a form factor and you just
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switch and be agile in theater, we have that solution for you as well. The majority of drones
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out there require some element of management, of communication, of transmission. We have that
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mobility as well. And right through to the ability to check in with a Dell server, a check-in case
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that you can actually check in at the airline. So for special operations. Well, it's interesting
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you know, Pelican was born out of the soul of protection. Dave Parker invented Pelican 50 years
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ago. Hardig was invented in the science of protection. And we brought both of those together
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We're Pelican Harding, and we bring both of those together to make sure from the simplest requirements of essential protection right through to the highest level of technical engineered protection, we can cover those needs
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The most important thing to consider is what mission are you on and what are the demands of that mission to make sure we can accomplish that
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And we've worked with, we've made over 100 million cases in the last 50 years
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And if you think of a thousand missions, 100 million, we've literally been able to enable and empower billions of missions to be accomplished from simple solutions to the highest level of technical engineered protective solutions
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So it's interesting that the role of partners, you mean, when you think of partners, sometimes you get brand partners, business partners
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We think of partners as everyone who relies on a Pelican case. So we talk to first responders We talk to the military and the branches of the military We work closely with them in advance We work with communities who are looking for protective solutions So we have
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branded partners and collaborations. We have innovation partners on our materials and all
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of our accessories that we work with. We have development and design and sourcing partners
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which I think one of the keys for the future is not just about integration and innovation
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it's access, access to supply chain. And if we've learned nothing is that through the COVID era and
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through the advance of innovation, we can talk about it, we can dream about it, but can we actually
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make it and put it into the hands and into the place where it needs to be? So for us, we have a
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broad base of partners. And what's really been cool for us is that Pelican has an earned reputation
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for 50 years as the leader in Built to Protect Solutions. So when we show up, I was at a few
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booths today, and you shake the hand and you look at the badge. And when someone sees Pelican
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And we just have a level of respect that, quite frankly, is earned, but we don't take that for granted going forward
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Yeah, it's interesting. You know, I remember when you were a kid and you grew up and you heard about space age technology or military grade protection
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And, you know, one of the unfortunate situations in the world today is we're seeing more natural disasters, man-made disasters
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And in our home, we're in California, in Torrance, California, and we witnessed some very severe fires
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And so the Palisades Fire hit close to home. but there's disasters happening again and again east coast west coast north around the world and
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so we said we got to be able to do something we recognize that the majority of homes were not
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prepared for moments that mattered most so we put ourselves on a challenge for a hundred day plan
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to launch pelican prepare how can we prepare homeowners families their valuables their survival
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a shelter in place an evacuation program from pelican called pelican prepared we launched that
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about a month ago. It's a one person, two person, four person survival valuable. So we're taking
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that into the community to say if you truly protect what you want to protect, you would say
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it's your family and your valuables and your memories. Pelican just launched Pelican Prepare
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to accomplish that mission
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