Shrinkflation: Why products are getting smaller

With cookies, cereals, snacks and chocolate bars shedding grams, the play is the hope that consumers may not notice the size reduction and remain happily oblivious. The term “shrinkflation” is often bounced around when the economy struggles, but what does it actually mean? Watch the full video about #shrinkflation: https://www.youtube.com/watch?v=iEneCWYsJfM