How to turn your pre existing content into video

Hi there, is Anthony Moore, the digital content manager here at Ezoic

And today, we're going to talk about how to turn your pre-existing content into video content

Now, there's a major difference between conduct creators and true business owners

Now, conduct creators are kind of stuck on this treadmill of always having to push out content over and over and over

It's exhausting, it's tiring, and you can't really stop because as soon as you stop putting

out content, the traffic stops coming in, and the revenue starts to decline

Now, true business owners are different, and they can turn one piece of content and multiply

it three, four, five times as much content from that one piece of content

This is high-level thinking. This isn't just merely creating content for the sake of content

This is making one piece of content and being able to distribute it across multiple different platforms

In this video, you're going to learn how to turn your pre-existing and future content

content into multiple content formats like video, audio, and text-based formats. This is the difference between content creators and true business owners

And you'll see that when you see your traffic and revenue increase from using this strategy

Let's start with this first section. You don't have to be a video person in order to be successful at this

Now, a lot of conduct creators get discouraged at the prospect of starting to incorporate video into their website

They might think that you need really expensive camera equipment like lighting and microphones and a really nice camera or you have to learn how to download and master this complex video editing software or you have to know really advanced camera techniques to get all the right stuff

You don't need to do that. All you have to have is a simple smartphone camera or even just your laptop webcam camera to really incorporate this into your site

You don't have to be an expert at this. All you need is a simple camera, a simple script

and the commitment to learn new skills as you learn how to develop video for your website

Now, if you think about it this way, videos are just you speaking to the camera

which you wrote down in a blog article. And with that in mind

you probably have dozens or hundreds of these scripts already in your old blog posts

Now, you don't have to create new, nuanced, specific scripts for these videos

You already have them with your blog post. We're using your preexisting content

to make these videos. You're just speaking the information instead of writing it

Now, you can either memorize the entire blog post script and try to have a one-take video

which might be tough if you make a mistake and you lose five, ten minutes of video content

or you can memorize small chunks of your old blog post scripts

and pause a video between takes so you can memorize the next section

Now, if you're uncomfortable with this or you still don't feel like you have the tools to do this

that's fine. You can just read the script yourself behind the camera

and you can put stock footage and other footage in front of the screen

with your voiceover going over the footage. This is the essence of most influencers

and people online with massive social media followings who are just showing their life in front of their smartphone They don have to have any kind of crazy fancy equipment like HD cameras or lighting They seem to be able to speak their message clearly to their audience either in front or behind the camera

The point is this. You don't need to be a video person to make this work

All you need is a smartphone or a webcam and all of your old blog posts and use them as scripts

to incorporate video successfully into your site. Next, let's talk about how to delegate difficult tasks so you can focus on the content

sense. Now when you first start out, you might have to do a lot of things yourself, and that's fine

But let's imagine you six months or 12 months from now or in the future when you're really

rolling as a content creator. And let's compare you to one of your favorite musicians or

singers. Think about who that is right now. Who's your favorite artist, favorite singer

Now, can you imagine this person? They're really good at music, at their instrument, at singing, and vocalizing. Can you imagine this person trying to negotiate and bargain with all the

administrators for the stadiums they're playing at. Can you imagine them responding to every social

media comment on all their platforms? Do you think they're the ones on their computers editing their

own music videos with all the lighting and the effects and the graphics? Of course not. They have a

massive team to do that for them. So their team, they're doing the difficult task and the musician

is delegating that so they can focus on what they do best, which is create awesome music

That's the model you should follow. There's a great quote by Jay-Z, one of the most popular and influential hip-hop artists of all time

He said, I'm not a businessman. I'm a business man. It's kind of cheeky

What he's saying is like, look, I'm not just a rapper or a singer or hip-hop artist

I am a business. I have a media company and brands and clothing and merchandise and I have social media channels

I am a business. This is the true mentality of true business owners

And there's a very big difference between that. and regular content creators

Because as long as you're focusing on just creating content, you're always limited by your

energy and time. If it's just you pumping out content, you're going to get tired, you're going to run out of

ideas, you're going to get fatigued and your content will stop. But if you switch to having a true business owner mindset, you'll see yourself and your website

as a business. And what that means is you can delegate difficult tasks and other activities to, you'll see yourself

other experts so you can focus on what you do best running the business. That's why you need to

delegate difficult tasks to others so you can focus on what truly matters. Now, I've been a publisher

for over 10 years now. I'm a writer specifically. And when I first started out, I had to do everything

on my own and I was stuck learning how to design PDFs and edit my own videos and set up my

email software and code my website and change the color scheme on my blog. And that was me. I couldn't

really afford to delegate that yet. But for four or five years, I still hadn't really gained any money, gained any followers

and I was still stuck because I was limited by myself, my time, and my creativity

I was blocked. I couldn't really go beyond that because it was just me doing that

So I started to invest in some very small and expensive freelancers to help me with some small parts of my site

One of the first things I did was hire somebody to design some PDF for me Now what took me three hours to do to make this PDF that still didn look that good by the way It took this person like 15 minutes and I paid them like or and they were done with it

I saved three hours in my time just by paying someone $10 or $20 to make this beautiful thing for me

I'm not a graphic designer. I'm a writer. I'm a content creator. I'm focusing on the content

I delegate those difficult tasks to other people. And so I slowly started to get more and more freelancers

things like video editors and social media managers and marketing managers and over time they were doing

all the difficult stuff i could focus on creating the content and i would constantly reinvest my

profits back into these freelancers so i was delegating difficult tasks i was not being exhausted and

burnt out by trying to design another pdf i couldn't do and i could focus on what i did best which was

create content in the beginning you're usually forced to do a lot of this yourself and i understand that

Trust me, I'm a publisher. I know what that's like. But if you want your site to truly grow

if you want to become a true business owner, not just a content creator, you need to delegate difficult tasks to others

so you can focus on what you do best and grow your site. Next, let's talk about different video formats

that work for different industries that showcase your personality as a content creator

Now, every industry has a kind of sweet spot for video and they're different

They're dependent on the industry. And if you can find your industry sweet spot, your video content is going to look a lot better

Here's some examples that kind of get you thinking what works best for your field

Let's take the food industry. This is a very video and picture-centric industry

Everyone likes looking at a great dish instead of reading what it looks like, right? So if you have old blog posts on recipes or breakdowns of different food experiences you've had

you can simply turn that into a lot of different kinds of video content

You can film yourself going to the store and buying the ingredients and learning how to find the right and best ingredients of that kind

I mean, have you ever tried to find a good avocado or a good watermelon? There are specific ways to do that, right

You can show your audience how to do that over video. You can show them how you cook your food, those little nuances that showcase your personality as a chef

You could film yourself eating the food, showing what it looks like at the end, what it should look like

There's all kinds of ways you can break up one recipe blog into multiple kinds

of video formats. Let's talk about review and feedback industries, things like movie reviews, music reviews

restaurant reviews, book reviews, talking about different things and experiences most people have

Now, with these reviews, you can change from a simple text-written blog posts into a video

post that showcases your personality, talking about your reasoning or your lots behind

why you thought something was good or bad or helpful or unhelpful. You can use all kinds of great nonverbal cues and messages and

and slight winks in the camera that really showcase who you are to your audience in ways that simple written text just can't do

It's a great way to connect who you are and why you think the way you do with your audience

And audiences always connect more with the person and not just the information they're saying

Lastly here a really great generic example of a video format that works in most industries positioning yourself as an influencer Now one of the best and most popular tools for all influencers is their smartphone They take it with them wherever they go and whatever they doing they can easily film it

And you can showcase yourself talking about why you think the way you do, what to look for

what's coming up in the future, your feedback, your unique thoughts on your topic

And again, this FaceTime really helps the audience connect with you as a conduct creator

and not just you as a writer or a video editor or an information source

They want to connect with you personally, and by using video, you can show them how savvy and interesting and unique and charming or funny or serious you are

to really connect with your dream customer and your dream reader. Use your smartphone to make these different video formats as an influencer in your field

Again, this is dependent on your field, and different video formats work best on different features

that depends on what you're writing and creating content about. So take time to realize and figure out

what is the best kind of video format that fits in my industry

You can always start with the influencer route using your smartphone to show who you are and talk about what you're doing

but you can also expand to taking your camera into stores, into different experiences

into different places in the world that your audience might want to go with you as well

This works especially great if you have social media followers. Now, most of these social media platforms

have live stream functionality, and they usually have some kind of inherent notification

that lets your followers know, hey, so-and-so is live right now. It's very easy to get social media followers

to see a live-stream video. With a push-up button, you can do that and be live to your followers instantly

Live-stream video allows you to engage with your social media followers and encourage them to come from the social media platform

to your website and hopefully capture their emails and make them return visitors

This is a great way to connect with them, and if you're struggling with knowing what to say or what to talk about

Remember, you already have dozens, maybe hundreds of these scripts in your old blog posts

You can also incorporate video content into future blog posts in several different ways

Giving a breakdown of other pertinent information about your written blog posts not found in the article

Showing a behind the scenes of your setup and walking your audience through how you're filming and what you're talking about

Your personal additional takes about the content. including other relevant resources about the content like books, other influencers, programs, products, or articles about that topic

In conclusion, video content has become massively popular for lots of proven reasons

Shorter attention spans have made video content much easier to consume than a lot of written content

Audiences more and more want to connect with the person behind the information and not just the information itself

It's easy to make for conduct creators and easy to consume for audiences, and it's really

really great and simple to incorporate video into your websites now. Again, you don't need to be

a video expert to make all this work. You can use your smartphone or your laptop webcam

Use your old blog post as scripts so you don't have to write new and interesting ways to

talk about stuff you've already talked about. In corporate video into your site and showcase

who you are to your audience. So that'll connect with you and your content