Up next in 10
Compilation of promotional features on the 1994 Dodge Ram
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0:06
who makes the rules that pickups anyway
0:10
there's a new pic as it breaks all the
0:13
rules and it's redoes rules like
0:16
four-wheel antilock brakes therefore
0:19
cards not thickets dodges first and only
0:22
full signs that have to offer four-wheel
0:24
anti-lock brakes
0:30
it used to be that for serious torque
0:32
diesel was the only choice not with dead
0:37
not only this - aw for the hard-working
0:40
Cummins turbo diesel there's a full
0:43
series of Magna mentions all the way up
0:45
to the new Magnum v10
0:52
and who said the trucks can't be
0:54
comfortable this new Dodge Ram has the
0:57
widest seating area of any full-size
0:59
sticker and who said that airbags and
1:02
pickups don't go together
1:04
dodge puts a standard driver's side
1:07
airbag in every pickup at bill
1:13
it's
1:15
tomber is the most powerful line of
1:17
pickup engines in the industry
1:19
beginning with the Magnum v6 with more
1:22
horsepower than any other six-cylinder
1:24
in a full-size pickup next step up the
1:27
Dodge is best-in-class
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vs the 318 and the 360 cubic inch
1:33
magnums if you're looking for the most
1:35
torque of any diesel pickup the inner
1:37
cooled Cummins turbo diesel is the only
1:39
answer
1:40
and finally the awesome eight liter
1:43
Magnum v10 with a 488 cubic inch
1:46
displacement at 300 horsepower and you
1:50
can put that kind of performance
1:51
together with a heavy duty 5-speed
1:53
manual or 4-speed automatic transmission
1:56
standard rear wheel anti-lock brakes
1:58
plus available 4-wheel ABS
2:02
there's a roof-mounted stoplight at high
2:04
strain store beans per side impact
2:06
protection with the new Dodge Ram you're
2:10
in control with an unobstructed
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commanding view of the road through the
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extra-large glass area and inside its
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big this Dodge Ram has the most interior
2:20
room of any full-size cab in fact it's 4
2:24
inches longer than its nearest
2:25
competitor six-foot for 210 pounds six
2:30
five two fifty five six one two hundred
2:33
sixty two pounds and you can ride in
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comfort on the available 40/20/40 seat
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with adjustable passenger and driver
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seats that recline and have more seat
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travel than Ford and Chevy a couple of
2:48
years ago when design office first moved
2:50
into the CTC complex being among the
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first of the arrivals here a lot of what
2:54
you see behind me was under construction
2:56
and we soon realized that we had a great
2:58
opportunity to do some research on how
3:00
people use their vehicles how they use
3:02
their pickup trucks we had a whole lot
3:03
of tradesmen out there and we asked a
3:05
designer to go out there with a Polaroid
3:07
camera and shoot just what kind of
3:09
clutter did they have inside their
3:11
vehicle where do they put their coffee
3:12
cups and so on the results of that
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photography session and large measure
3:17
confirm that we're on the right track
3:18
with how we were approaching the storage
3:21
in our vehicle Dodge Ram is loaded with
3:24
features pickups aren't supposed to have
3:26
like a full complement of easy-to-read
3:29
instrumentation door handle controls and
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switches that are easy to operate the
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heating and air conditioning system is
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quiet fast and uses a new
3:38
environmentally-friendly r134a
3:40
refrigerant how many times have you
3:43
tried a jam car goes somewhere in the
3:45
cab
3:45
anywhere and just ended up crossing it
3:48
on the seat or in the bed well this
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dodge has all the answers because only
3:56
dodge offers a behind the seat storage
3:58
system with divided trades
3:59
interchangeable bins and cargo netting
4:01
it's a versatile storage area that also
4:04
allows you to lock valuables inside the
4:06
cab there's also a glove box doormat
4:10
pockets and a retractable cup holder
4:13
size for coffee cups and big enough of
4:16
the largest supersize cutter if there is
4:19
a rule that says the pickup is not an
4:21
office dodge just broke it need a place
4:25
for your cellular phone how about a
4:27
laptop computer check out the industry's
4:30
only flip-down business console it's a
4:33
complete convenient storage facility
4:35
there's even an auxilary power outlet
4:38
but what good is turning your cab into
4:40
an office if it's too loud well Dodge
4:43
made sure you can conduct business in
4:45
here under the most annoying condition
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at a city 55 or over a rough road the
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new Dodge Ram is the quietest full-size
4:54
cab in the business
4:59
thanks to that deeper rake flush-mounted
5:02
adhesive bonding windshields and
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triple-sealed door
5:07
that means you can actually hear your
5:10
phone ring when you're rolling down the
5:11
highway and speaking of the highway it
5:14
used to be that pickups rode like truck
5:16
but don't forget the rule have changed
5:21
when you drive the new Dodge Ram Pickup
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you won't believe the level of ride and
5:25
handling we've engineered the suspension
5:27
steering and feeding with almost car
5:29
light characteristics this new Ram is
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tough with dodges all new patented three
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section frame design that provides
5:36
exceptional rock-solid strength with the
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suspension system that gives you eight
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inches of front travel and 11 inches of
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rear and the only half-ton pickup with
5:45
standard 16 inch wheels and tires this
5:49
Ram Pickup could really handle itself
5:51
off-road or cruise the highway with a
5:53
ride smooth as silk
5:56
so the Dodge Ram feels good to drive but
5:59
it's also built to work from the cargo
6:02
box the long available eight foot bed to
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the industry's first built-in slots for
6:09
bulkhead dividers the rules have changed
6:18
so when you need to you can keep your
6:20
cargo separated and in place
6:25
Dodge Ram Pickup also offers this unique
6:29
two-tier storage capability great for
6:32
moving all sorts of cargo no matter what
6:36
it is when you're in the business of
6:37
hauling cargo payload capability makes
6:40
all the difference with the Dodge Ram
6:42
Pickup you can match Chevy standard
6:44
payload capacity as well as Ford's and
6:47
then tip the scales in your favor
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because nobody can out all Dodge Ram
6:52
pickups have the highest standard
6:54
payload capacity in the industry up to
6:57
five thousand two hundred ninety pounds
6:59
on one ton and you can haul that cargo
7:01
knowing that it will be secured with the
7:03
industry's only tie-down tested to
7:06
withstand loads of the 2,000 pound and
7:08
when it comes to towing Dodge Ram is
7:10
unsurpassed with real truck muscle like
7:13
the strongest step bumper that can
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support a 500 pound tongue weight and
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can tell a 5,000 pound trailer the
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trailer tow package features a class 4
7:22
platform hitch and maximum engine and
7:25
transmission cooling
7:29
and when properly equipped Dodge Ram
7:32
pickups have the brute strength to pull
7:34
up to thirteen thousand six hundred
7:36
pounds of trailer that's more than the
7:39
other guys can muster diesel or gas in
7:45
certified GVWR and GVWR acceleration
7:50
test both the Dodge Magnum 318 cubic
7:53
inch and 360 cubic inch v8 provided
7:56
superior performance versus a comparably
7:58
equipped Ford and Chevy v8 and at or
8:00
cruising acceleration run and dodge beat
8:06
them again in the quarter-mile
8:08
those are what the tests say what about
8:11
out there on the highway it's times like
8:22
these when you can rely on dodge Rams
8:24
power and quickness and Ram Pickup sent
8:30
plenty of power for moving smoothly into
8:31
heavy traffic even when towing a heavy
8:34
load if you have to respond to surprises
8:39
on the road Dodge Ram features standard
8:42
rear wheel anti-lock brakes and grievin
8:48
greater steering control you can choose
8:49
the only available four wheel anti-lock
8:51
brake system on any full-size pickup
8:58
in my 28 years of building trucks I
9:01
believe this is the best built toughest
9:03
truck in the industry today I'm excited
9:06
about this chocolate filling of the day
9:08
and I guarantee when you see this going
9:10
down the street you will know this is a
9:12
Dodge Ram Pickup so put it all together
9:14
and you have a Dodge Ram that's nimble
9:16
stable in the corners with minimal
9:19
voluble highly responsive and important
9:21
maneuvers like a base of action
9:24
a tight turning radius and thanks to its
9:28
long suspension travel Dodge Ram smooths
9:31
out the roughest off a work truck that
9:34
looks good a recreational trusted works
9:36
hard the 1500 2500 and 3500
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