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Are email discounts a smart way to grow your business
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Or will they cause more harm than they're worth? In today's video, we'll answer all of your questions about email discounts
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Hey guys, it's Josh here again with Mellow.co, where freelancers come to level up their business
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And today, we're talking all about emailing discounts to clients and customers
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Before we dive in, remember to hit subscribe and leave a comment on this video telling
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us what to cover next. And if we pick your idea, we'll enter you to win $1,000 to invest in your freelance business
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This video is sponsored by our friends at Found. More on them later in this video
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All right, sending out email discounts to customers and clients can be a bit tricky
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at times. On the one hand, you want to grow sales and get more clients
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And on the other hand, you don't want to cheapen your services or cut into your profit
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margin by offering discounts to customers who are going to buy from you anyway
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It's such a fine balance, but it doesn't have to be so hard
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In fact, we've built multiple six-figure businesses using email marketing. And in this video, we will reveal our best advice after 12 plus years of success
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So what exactly do you say when sending a discount email? When it comes to offering a discount, the way you say it matters
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To make it easier for you, we've included a copy-paste email template completely free
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on our website, which you can access via a link in the video description
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But since copying and pasting our template isn't a great long-term strategy, let's
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break down exactly what you should and shouldn't say when offering discounts via email
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First, don't waste your subject line. When sending a discount email, the subject line is probably your most valuable asset. Why
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Because if a client never opens your email in the first place, they'll never redeem
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the offer. And if they can never redeem the offer, well, you can't boost sales
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We've got an entire workbook course on writing irresistible subject lines for just $5, which
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we'll link below. But here are a few of our best tips when it comes to getting your email opened
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Incite curiosity by not giving away everything in the subject line. Instead of saying 25% discount inside, try something like 25% or 35% open for a discount
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Be honest and avoid spammy-sounding words like, you won't believe. Both email providers like Gmail and customers themselves will punish you for those
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Add value by promising a good return for opening the email. Something like immediate savings inside will help them see it's worth their time to open
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your discount email. Next, remember, tone is everything. We've all experienced a misunderstanding when we communicate via words on a screen
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To avoid that, use language that matches your usual conversation with clients or customers
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when sending a discount offer via email. Consider the difference in tone between these three options
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We are pleased to offer you a discount. We're saying thanks by sending a discount your way
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You're about to save some major money this month. Which one sounds more like you
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Now before we move to tip number three, we want to thank Found for supporting this video
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Found is the all-in-one banking solution for freelancers and solopreneurs. With Found, you'll get access to no-fee business banking and smart, simple tools that will
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make freelance banking, bookkeeping, taxes and invoicing easier than ever. Your Found Debit Mastercard seamlessly tracks and categorizes your expenses, helping you
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save on taxes. Plus, you can run reports, send invoices, save receipts and pay taxes all from the app
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and all for free. And Found's auto-saving for taxes means that you'll never be caught unprepared at tax time
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With Found, there are no monthly fees, no minimums, just smart banking that saves time
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Create an account in minutes and find out why thousands of businesses rely on Found
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by visiting millow.co forward slash found or just click the link in this video's description
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Okay, back to our list. Third, make sure you get to the offer quickly
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If you're too long-winded, your client might miss your special offer altogether
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You're not sending discount emails to show off or entertain or even necessarily to foster
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a relationship. You're sending an email to offer a discount to a client or a customer
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So get to the point. Finally, make sure you add urgency or scarcity to your email
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Once an email gets marked as read, it almost never gets opened again, particularly not
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a marketing email offering a discount. The harsh reality is if you don't get your client or customer to open their email and
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use their discount immediately, you've probably missed your chance. To fix that, you'll want to use two copywriting tools marketing writers have been using for
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decades, urgency and scarcity. In short, urgency, real urgency, not fabricated or the fake kind, forces your customers to
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act now or miss out on the offer forever. Scarcity helps your customers understand that your discount isn't unlimited and if they
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want, they need to be among the first to take action. Including a deadline or a first-come, first-served policy on your discounts can force clients
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to take action right away. And that's it. Email can be a great way to grow your sales
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Which tip from this list are you going to try first? Leave a comment and we'll reply right away
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For now, I'm Josh with Mellow.co and we'll see you next time
