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you've seen the headlines netflix loses
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subscribers for the first time in 10
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years what does it mean for you
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keep watching today i'm breaking down
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three big changes that you need to know
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if you subscribe to netflix or even if
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you just use someone else's password
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let's get started number one plans and
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pricing and here is a look at netflix's
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plans they range in price from ten
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dollars to twenty dollars a month at
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recording time the most popular standard
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is 15.49 per month and that's more
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expensive than hbo max the disney bundle
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and other on-demand services so what's
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advertising netflix is planning a
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cheaper ad supported plan but not
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immediately in the next year or two it
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wouldn't replace the ad free plans it
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would be optional check out the results
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on my recent youtube poll more than 1
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000 people responded and about 20 said
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they would be interested in the ad
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supported netflix plan another 20 said
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it depends on the ad load i think these
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ad supported plans are a win-win they
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give consumers a way to stream content
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for a lower price their choice and they
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can also be more profitable for the
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streaming services and i thought this
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was interesting i just listened in on an
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investor call for warner brothers
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discovery and ceo david zaslav said that
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the ad lite plan has the highest average
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revenue per user compared to the ad free
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plan and that explains how services like
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hulu can run black friday deals like 99
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cents a month for 12 months on a plan
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that is normally 6.99 per month it's all
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about the ads so i'm curious how much do
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you think netflix's planned with ads
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will cost i'm guessing in the 7.99 per
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month range if the three current plans
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that are ad free stay at the same price
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they are today moving on to number two
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password sharing and five years after
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tweeting this love is sharing a password
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netflix wants you to keep your password
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to one household only and a crackdown is
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likely coming and i've got a clue to
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share with you about what netflix's
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password crackdown may look like and
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that clue comes from netflix itself
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because in several markets outside the
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us the service is offering the option of
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sub accounts and this lets users pay
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extra to add up to two people who they
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don't live with take costa rica for
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example those sub-accounts would cost an
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extra 2.99 a month each and this is for
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users on the standard and premium plans
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now to be clear this is only a test and
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not in the united states at this point
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but if netflix does crack down on
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password sharing in the u.s you know the
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other services will be soon to follow
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suit number three content netflix is
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known for shows that are trending today
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and forgotten tomorrow they don't have a
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quantity problem but quality well
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i'd say so and this is something that a
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lot of people including me overlooked
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maybe five years ago but now there is
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just so much more competition listen now
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to what philo ceo andrew mccollum told
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tell me if you can relate to this the
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trade-off with s-vot is that you open up
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one of these services you know like
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netflix or something and you spend like
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half an hour just trying to figure out
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what you want to watch you know i'd say
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that me and my wife when we try to watch
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something on netflix probably at least
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50 of the time we just give up and go to
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bed so based on that experience andrew
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just described is the problem low
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quality content or is it poor
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recommendations maybe a combination of
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them both my prediction is that netflix
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will experiment with its content release
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strategy although i've got nothing
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confirmed here as a subscriber i like
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having a full season released at once
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but there is a downside to that strategy
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because if you binge watch an entire
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season over a weekend by the next
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weekend you may open netflix and think
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there's just nothing for me here other
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services are having success with more
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appointment style tv releasing one
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episode a week so maybe three episodes
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at once three weeks apart would work for
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netflix that way people would actually
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be talking about some of the higher
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quality content for a longer period of
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time before they just move on to the
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next new thing on netflix or another
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service so what changes do you think
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netflix should make i look forward to
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reading your comments down below and i
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hope to see you back here soon thanks
