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Visible Dropped the Price of Its Most Popular Unlimited Plan! Is It Right for You?
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Aug 1, 2023
Visible by Verizon has lowered the regular price of its base unlimited plan from $30 to $25 per month. In this video, I ask Visible Managing Director Jeremy Bolton about the changes and what they mean for you. I've had Visible since 2019 and use the base plan to save money. Read my full Visible review here: https://michaelsaves.com/cell-phones/visible-review/ I update limited-time deals on my website: http://michaelsavesdeals.com/ DID YOU LIKE THIS VIDEO? THANKS FOR WATCHING AND PLEASE SUBSCRIBE TO MY CHANNEL! FOLLOW MICHAEL SAVES: Website: https://michaelsaves.com/ Michael Saves Plus (Second Channel!): https://www.youtube.com/c/MichaelSavesPlus Newsletter: https://michael-saves.ck.page/f5bd405e84 Facebook: https://www.facebook.com/themichaelsaves Twitter: https://twitter.com/michaelsaves
View Video Transcript
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Verizon own visible has dropped the
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price of its most popular plan we are
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officially changing the price of our
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entry-level visible plan to 25 dollars
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per month down from thirty dollars per
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month I helped on a call with visible's
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managing director Jeremy Bolton to find
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out why and it turns out there are
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actually Four reasons why now as to why
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we did the lower price point to 25 there
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are actually a number of reasons so
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first it's really where the market is
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the advertised price is you know 25
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that's the one that people most often
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see and now that's usually for four
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lines but visible as you know is
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exclusively focused on single line
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customers so it is twenty five dollars
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for one line second we've been testing
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the 25 price point all year long and it
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simply performs better not only in terms
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of attracting new customers but also in
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customer tenure and referral rate so
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ultimately it it's better for our
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business and better for the customer
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third is how we want to show up in the
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market we want to be consistent we want
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to be transparent we want to be simple
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and constantly running promos to get
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from 30 down to 25 dollars really
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challenges those ideals so we just
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thought it was just easier to just give
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the customer the 25 price point
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finally the customer experience is
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finally where it really needs to be and
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our systems are now capable of handling
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the added capacity that a lower price
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Point Drive so in short we're ready for
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the 25 price point the price has changed
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but the plan features they are staying
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the same unlimited talk text data and
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mobile hotspot and if you're an existing
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base Plan customer like me Jeremy said
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you can chat with customer care and
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request the lower rate if you happen to
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be paying more than 25 bucks a month
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besides price what do you think is the
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visible Advantage right now first of all
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and most importantly we are indeed for
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one line so many of the 25 price points
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are indeed for four lines so I would say
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that's our biggest thing we are
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exclusively focused on single line
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customers when it comes to our value
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prop we have the best one and it is our
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approach it is our business model All
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Digital business model that enables our
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ability to offer the value prop we do at
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the price point we have and I believe
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you know that we still have the best uh
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irrespective of which carrier you look
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at taxes and fees included uh our
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approach to mobile hotspot uh sets us
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apart in the market that still holds
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true now the major networks like Verizon
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and T-Mobile they typically offer free
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iPhones and Netflix subscriptions don't
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expect that with low-cost providers like
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visible here's how they work instead
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yeah so visible's approach is to offer
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the best value prop for conductivity
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that we can at the lowest price and our
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business model enables that and so what
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that does is that that leaves you know
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the options open for the customer they
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can choose to finance a phone they can
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choose their own streaming services
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we're not going to pick those for them
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and when we do the math and when other
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people do the math if you take visibles
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you know Service pricing wireless
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service pricing and you add in device
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financing and you add in you know the
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streaming services that a customer may
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want visible comes out better just every
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time in the calculations that we make
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especially after you get your device
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paid off visible continues to be a
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better deal so we're letting the
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customer make those choices for
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themselves another difference to realize
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as an all digital company visual doesn't
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have any stores and it doesn't even have
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an 800 number for you to call for
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customer support you start a chat
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through either the visible app or the
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website the last time we talked it was
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about a year ago we touched on some of
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the customer care challenges that were
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present when visible rolled out its new
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plans are you happy with how things have
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progressed over the past year and a
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second part to that question are there
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any AI components we're hearing so much
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more about AI in the last few months we
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are very happy with the progress that we
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have made over the past year and that is
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why we had the confidence to make this
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price change if we had made this price
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change earlier in this process I would
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not have have I would not have the
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confidence that I do now because the
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volume just increases so yes we
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absolutely have nailed down the customer
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experience issues that we've kind of had
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in the past and our customer care
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capacity is where it needs to be to
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handle you know the type of volume that
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this type of plan drives when it comes
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to AI you know the great thing about
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visible's business model is you know all
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of our care and all of our transactions
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are you know chat based and and we
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record them and so we can see everything
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and you can let an AI engine into that
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and it can really help to streamline and
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create efficiencies in our business so
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100 percent uh visible is going to be
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going down the path of AI and you're
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going to start to see it more and more
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in our chat bot and then as we evolve
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our app you're going to see it there too
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keep in mind the visible plus plan it is
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not changing in price that plan with
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premium data and international features
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is normally 45 dollars a month although
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there are frequent promos including at
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the time of this recording with the
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change of lowering the price of the base
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plan I think some people will be
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wondering does this mean the end of
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promos visible is still going to have to
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be marketing and attracting new
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customers can you shed any light on what
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what things are going to be like going
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from here on or as we approach the busy
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holiday season when a lot of people are
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looking to maybe purchase a device or
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switch phone carriers yeah I mean it's
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you know the the challenge is when
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you're as aggressively priced as we are
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with the value prop that we have what
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we're offering customers our ability to
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offer promotions is limited you know
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when you're when you're when you're a
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postpaid carrier and you have customers
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locked in for three years and you're
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charging doing you know 80 85 dollars a
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month you have a lot of flexibility to
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offer promos but as I said earlier when
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you're at 25 you can add on a bunch of
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things on top of that and still be
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better off than many of the the
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post-paid competitions so I think you're
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right Michael that there are probably
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going to be fewer promotions on our base
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plan but we do have that higher priced
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Plan called visible plus and
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um you know I I think it's reasonable to
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assume that you could see some
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promotions there I'm always updating
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deals on my website
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michaelsavesdeals.com thanks for
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watching today and I hope to see you
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back here soon