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Warner Brothers Discovery wants to make
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Max the one to watch yeah that's the new
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name and the new tagline today I've got
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five things you need to know about the
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company's new flagship streaming service
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number one what is Max think of this as
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the new name for HBO Max but there's
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really more to it than that launching
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May 23rd the service says it'll average
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more than 40 new titles and Seasons per
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month HBO Originals Warner Brothers
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movies the DC Universe so all the stuff
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that people like about HBO Max on top of
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that unscripted content that Discovery
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plus is known for cooking home and
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reality shows you'll also notice a
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bigger focus on kids programming that
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was announced and during the launch
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event Warner Brothers Discovery CEO
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David zazlev said we want to tell great
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stories and share them with the broadest
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audience possible Executives said the
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goal with Max is to solve four streaming
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problems too many services too much
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content two hard to find content and too
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expensive I agree those are problems
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we'll see if Max is a solution their
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hope is that combining content from HBO
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Max and Discovery plus is going to offer
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something for every member of the
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household because if they can do that
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it's going to reduce subscriber churn in
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fact there's one thing zazzlev said that
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really stood out to me he said holding
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Subs is as important as adding subs and
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another thing zasov said really got my
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attention keep watching for that right
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now number two how much does Max cost
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here's the good news the pricing for Max
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it's the same as what people have been
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paying for HBO Max 9.99 a month with
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advertising 15.99 a month without
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advertising and now there's a third plan
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19.99 a month it's gonna offer the
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highest video quality four streams and
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100 downloads if you're on an annual
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plan don't worry those are sticking
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around too and for new customers I'm
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going to keep an eye out for deals
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leading up to the launch you can also
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check max.com for updates number three
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today what does this mean for HBO Max
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subscribers if you've already got HBO
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Max your app should update to the new
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Mac service automatically on launch day
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at least for most people but some users
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they may be prompted to download the new
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Max app otherwise we're told the
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transition it should be seamless so your
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login and billing information it'll
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carry over and the same goes for your
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watch History continue watching and my
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list number four what does this mean for
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Discovery plus subscribers and this is
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important Discovery plus is going to
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continue as a standalone service Max is
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likely going to offer targeted deals to
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get Discovery plus customers to upgrade
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but that's entirely up to you you don't
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have to do anything number five are
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there any other changes to the app Max
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is promising a more simplified interface
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compared to HBO Max and Executives they
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showed off often updated content
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navigation menu right at the top of the
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screen and it'll have a shortcut to get
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you directly to all the HBO content also
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similar to What discovery plus already
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does Max is going to have additional
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ways to access content by favorite
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Brands and genres more personalized
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recommendations are coming too including
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what to watch next plus a new default
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kids profile and parental controls I
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probably don't have to tell you the HBO
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Max app has been criticized for being
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buggy so I think users are really going
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to welcome all of these improvements
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let's see how they play out and one more
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thing you can expect more changes
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shortly after the May 23rd launch and
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that's because CEO David zazlev he
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teased an attack plan to use live sports
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and news to grow Warner Brothers
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discoveries streaming business no
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further details yet he said they're
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going to be announced in a few months
