Up next in 10
20 year old has a healthy five figure per month biz - and it's NOT Amazon : Trey Cockrum : SSMR
Mar 19, 2020
Today Jim gets to interview his son Trey. He's 20 and he's built an incredible business applying the same principles we teach in our community. He's debt free, lives on his own in a great apartment and his business goal for 2020 is a $100K sales month (very high margins!) And get this - even though his dad runs the number one Amazon seller training team in the world, Trey's business has literally NOTHING to do with seeing physical products online!
We are also excited to announce the launch our Proven Mastermind group as well in this episode. If you are looking to spend time with business building warriors who are making things happen, you should consider joining this virtual mastermind group! The website has details.
The last time Trey was on the show was episode #212 at:
https://nerdpicker.com/SilentJim-Podcast
The Proven Conference : The July 21-23 2020 event in Boca Raton Florida: https://nerdpicker.com/ProvenConference
The book that introduces the three biz models we teach: FREE for you here:
http://nerdpicker/ssm
https://nerdpicker.com/ProvenMastermind- the new mastermind concept we are launching soon! Sing up for notifications and details on that page!
Show More Show Less View Video Transcript
0:01
hey this is Jim welcome back to silent Sales Machine radio this is one of those episodes today where we turned on the
0:08
video camera so if you're watching us on YouTube you already know that but most people who enjoy this podcast listen to
0:16
it on their favorite podcast listening app and if that's you you should know there's a link in the show notes today
0:23
at silent jim.com where you can click on that link to YouTube and watch the video
0:28
the guest that I have today is our 20-year-old son Trey he's giving us an update it's been a while since he was on
0:34
the show you've kind of seen him grow up around here if you've been in this community we have five kids of course
0:41
they're all totally awesome so proud of all of them and Trey is the second
0:46
oldest and he is pursuing multiple streams of income using the internet
0:51
creatively it's something he's grown up watching his dad do and he caught the bug he's jumped into it with both feet
0:58
and his business is simply incredible clearing easily clearing five
1:04
multiple five figures per month and a very flexible schedule business no school college I should say no debt he's
1:12
got his own apartment about half an hour from us downtown Indianapolis we live on the South Side he lives downtown so we
1:19
get to see him quite frequently but I think you're going to enjoy just seeing a dad and son hang out Talk internet
1:25
business and a few things you should know before I set this episode up and uh get on the line here one is none of this
1:33
is Amazon none of his income is Amazon related he really knows very little about selling on Amazon but he does know
1:40
the process of providing value to customers or clients and as evidenced by
1:47
their willingness to pay you for the product or service that you're providing and doing it profitably that's what
1:53
business is so he's seen me use the internet creatively pretty much as far
1:58
back as he can remember because I've been doing this 20 years that's how old he is that's all he knows and so he's
2:05
got some great instincts some great lessons for us today the other thing you should know is yes he does have a course
2:11
but he's going to give us a special offer he said for listeners to this show and especially for those who might jump
2:18
into the Mastermind group with Trey and I and Brett and Mike Brown and a handful
2:25
of other people our our coaching director Nathan great people from this community we're going to have Mastermind
2:31
so you're going to get a great deal on try's course we may even give it away probably give away most of it to people
2:36
who join our Mastermind together because that's going to be launching soon you can get details on the Mastermind at
2:42
proven mastermind.com sign up there but I just wanted to let you know while Trey talks
2:47
about some of his course and content and things hey those special offers for this community are coming but he's got a rocking business he basically teaches
2:55
others how to run an internet-based marketing agency and he runs his his own
3:01
internet-based marketing agency where he basically helps his clients spend their money wisely to invest in ads and AD
3:09
campaigns to generate revenue for their business he's got a very specific Niche
3:14
that he works with you'll be hearing more about that today as well but he's very successful financially he's a very
3:21
mature young man he's making great life choices and he's on a really good path I
3:27
find it very validating that some of the ideas that you might think are kind of crazy around here in the way that we've
3:32
done our family and the way that we do life and business well it seems to be working out pretty well for our kids as
3:37
they're starting to grow up and and do life and do the things that they do and this is just one of those times where I
3:43
get to show off one of my kiddos a proud dad showing off his kid but in this case
3:48
there's plenty of great valuable business lessons as well so with that introduction I'm going to click a couple
3:54
buttons we'll get Trey on the show hope you enjoy the time that we spend together today I sure had fun doing this
4:01
interview let's go jump to that recording so Trey welcome to the show
4:08
thanks Dad it's cool to be here it's always weird I remember last episode too while back I was downstairs and you're
4:14
upstairs and I can kind of hear you through the floor so that's great it's kind it's kind of wild yeah I think your
4:21
third time on the show I think right is it the third really because it seems like we did I think it's the third buddy
4:28
because I think we did one that way that you just described but then after the house fire we were crammed into a little
4:34
house we did one then that's right we did one then too didn't we and we were in the same weot sharing mic that one
4:41
yeah that's crazy that's right this is the third one okay the third yeah that just occurred to us because when you
4:46
described it I'm like no we were in the same room and then I thought oh yeah that's right anyway good anyway good
4:52
having you here and I think people are going to want to jump back and see uh it was episode 212 and I'll stick it in the
4:59
show notes the other episode the first time you were on the show episode 212 was August 2019 so you know we're we're
5:07
a few months short here you know it's of it being a year ago yeah just about yeah
5:12
and uh there's a lot that's happened since yeah it's been crazy it's been it's been an amazing ride yeah for sure
5:18
I mean you know there's a concept of compound growth and you know I keep telling my peers and Associates and
5:23
people that I'm working with you know what we're working on we're we're really at the beginning base of of an upward
5:29
shot you know and I think you said this in your Facebook post recently and sorry there's going to be some Sirens I'm living downtown I there's nothing I can
5:34
do about it well can you s the place a little bit here in a minute now yeah we'll do that in a sec too yeah if you're watching on you go go over to
5:40
YouTube you can see it but um what was I saying yeah we're at the beginning of a huge Spike up my goal in 2020 I want to
5:47
have a $100,000 profit month um and it's not unreasonable that it happens at the rate that we're moving um yeah ambulances
5:55
whatever I'm not picking up on them I don't hear you're not picking up on them okay cool they're really loud for me whatever um and you know we're selling
6:02
consulting services for for businesses marketing Consulting um and then we have a program called the sixf figure
6:09
marketing consultant where we help people start and grow their own marketing Consulting businesses and you know that could be Facebook ads YouTube
6:14
ads coaching whatever it is that you got a lot of stuff you could probably learn just by hanging around MST you know just take the lessons you're learning and go
6:21
coach some business owners on how to maybe sell on Amazon whatever it is that's what we've helped we got lots of students who make six figures online
6:28
doing it got one who actually makes more me now which is really cool it's really cool um so yeah that's what I've been
6:33
doing been up to that same kind of I think it's generally the same thing I was doing last episode just scaled up
6:39
you know we're spending more making more bigger team yeah have you uh have you
6:45
taken any like formal courses like college courses or no
6:51
college courses talk to us about how you've educated yourself yeah well I mean you know I consider all all profits
6:58
you know they either go to two things for me it's they either go to like fun like things that I just enjoy
7:06
because I'm young unmarried don't have any kids that's where it goes but 80% of the time they go back into education um
7:13
and really you know you kind of I kind of consider it to kind of be a game like how much money have I spent on education
7:19
this year right you know and and I really think that's a fun game to play you know the past year 12 months I have
7:25
spent about at this point about 35 Grand in just various things including some of
7:30
the stuff that MST offers um and you know it's it comes back around tfold
7:36
just about every time so for me education is you know there's no such thing as formal education there's only such thing as education
7:42
period and you know it doesn't matter where you get it from doesn't matter who you get from doesn't matter it just
7:48
really matters who they are and how are they you know an authority and what you're wanting to learn and the issue
7:54
that I see with a lot of the public education systems is very few of the people who are teaching you know do the
7:59
say themselves um and if they have done it they did it 20 years ago and it was completely different but they're still
8:05
teaching it as if it was 20 years ago so for me you want to find people who are where you want to be and pay them money
8:10
to you know help you along and that's the beautiful thing about the internet and the free market you know we can
8:15
connect with anybody who's really at any stage and kind of just say hey how much would you charge for me to learn this specific thing that you're doing even if
8:21
they don't necessarily offer it just just ask that's what I've done as well and it's always paid dividends so yeah
8:27
no no college education um very you know you're very open about the sort of Education that you provided very much an
8:34
unschool homeschool environment you know and so not much of a formal education under my belt of any kind no GED just
8:41
really went straight into it from about 16 17 years old 20 now and I just you
8:47
know you remember when I was living at home I was just locking myself away in my room learning testing playing around and you know things grow pretty quick
8:54
when you're kind of in the zone like that right yeah it was very or GIC
9:00
process and I love what you're saying about uh how easy it is to seek out
9:05
experts like that just was I think our old education model is probably built on you didn't have the ability to
9:11
communicate as easily with people all over the world so you found the local experts on whatever topic and everyone
9:16
just sat under them and learned from them because that was your option and we're still kind of using that model of
9:23
cramming everybody into a room yeah when there's so much better content out there
9:28
virtually yeah then pretty much any classroom you can find yourself really yeah one that's
9:34
one of the big things that I really learned just kind of watching watching you growing up was you never like and
9:40
this is how I learned how to really one of the areas I was thinking recently to what helped me learn how to learn this
9:45
way because you got to kind of learn how to learn right and I realized that one of the big things that I realized is I don't want to buy any educational
9:52
material I don't want to invest in anything unless they can show me they've done it or at least have people that have done it using what they've built
9:58
and and I think that's one huge staple for MST like you know there's very few people and even some of my clients now
10:04
are even people who are Amazon Educators and even some of them we've had to fire them because we just don't there's not
10:10
enough proof that they're actually doing it and uh so yeah it's it's it's very cool you know I think we live in a time
10:16
where you can kind of just peer behind the curtain on just about anybody and you know if they're not generating
10:22
success stories like you guys are or you know like even what I'm doing with the programs that I sell I mean it's just
10:27
like just don't give them your time if they don't have a list of people who are excited just don't just go to the next
10:33
person you know yeah I think I think that's one of the next maybe waves of filtering who we
10:41
decide to listen to is we haven't I think this is drifting into
10:47
philosophical a little bit we'll get into more specifics for the listeners but yeah I think we came out of an era
10:52
that lasted past several hundred years up until maybe the last 20 years or so where your title was very meaningful
11:00
like oh you have a PhD in that topic oh you went to college for eight years on
11:05
that topic oh okay well you worked for that company therefore you are an expert
11:10
and now we have the ability to basically say okay I see your impressive business card in the plaques hanging on your wall
11:17
but you know show me your content where's the money at show me the cont show me the people that are talking
11:23
about you in a positive way online you know it's one thing to say I've helped a thousand C well where are those people
11:29
what names what have they actually done yeah can I talk to one of them you know so that's why I I feel like we've kind
11:34
of part of what we've done from my position in the industry is we've raised the standard for people who are paying
11:40
attention because we've said hey all of our customers and Prospects go into one you you you've said MST a few times we
11:47
don't use that acronym very often it's basically our Facebook group you know it's our big group 56,000 people
11:53
approximately yeah our customers our coaching students any clients that we've helped partners they're all in one big
11:59
group hanging out together very trans and anytime someone says something positive we'll tag it and say hey
12:05
another success story so you can scroll through and see that tag so it's that social proof that evidence and then we
12:11
no longer have to say well I went to college or I've got a degree or I've been stud like hey here's the proof just
12:17
let's just cut straight to the proof right right that's how you can analyze who you want to work with who you want
12:22
to partner with it's it's become so much easier now yeah you're taking full advantage of that right and saw some
12:29
comments too when you when you talked about how our podcast episode is coming up he posted something today you showed you showed a screenshot I had like a
12:35
$5,500 day a couple days ago and yeah uh just a text I sent you which is really cool uh and you're just like hey we got
12:42
a podcast episode coming up soon um you know with my son Trey and one of the one of the comments that I saw was really
12:47
cool he's like you know the best proof is that it's generational you know so I'm never gonna not massively credit you
12:54
know the fact that like you know what's being built Works to the point where it just passes down family to family and to
13:01
for me that's that like I'm going to raise my family similar to how my dad raised me in terms of how we operated
13:07
the business The Homeschool unschool environment like I'm just going to model it you know so like it's it's not just a
13:14
business model to me there there's a lot more here it's it's really a counterculture thing you know it's so we live in a kind of a broken world right
13:21
now this to me is kind of like R Rabbi Lapin for those of you who are familiar you know Dad obviously is but you know
13:26
for those of you who know him talks about building that ARC building that boat for your family like Noah's Arc
13:32
isn't just a boat it's you know it's an example it's an it's it's an example for how you know men are supposed to be to
13:39
their family and so really that's to me when I made it about that that to me honestly pushed me forward more than
13:45
really anything else kind of did like I just like all right it's time for me to start building my boat you know and
13:50
start really questioning the things that I'm being given and and making sure that you know I'm building a place for my
13:57
future family my loved ones my business Partners my people who I've have influenced over that they can reside
14:03
within um and uh yeah that's really what it's been about for a long time and I think that's what's pushed me forward
14:09
and word anything and yeah I would encourage people to think that way as well I love that I love that lesson it's
14:14
so cool that you referenced it because yeah it takes a great deal of intentionality and it's very counter to our
14:19
culture to think of your business as having anything to do with Noah's Arc
14:25
but from a Hebrew perspective as as they read the Old Testament and they read that story of Noah building this boat
14:31
and put his family in it and saving them from the flood and you know basically saving the pl animals of the plant at
14:36
the same time the lesson behind the lesson is we should be building
14:41
something that our families can be included in uh especially when we're facing a time of moral or cultural
14:48
decline right you should be kind of circling the wagons if you will deciding very intentionally who is it I want to
14:53
surround myself with who are these people I want to build with that's why I value our community so great greatly not
14:59
that there's some kind of litness test it's like right you got believe just like us for this stuff to work no right
15:05
100% you got all different World Views in there but you do have to subscribe to I I think I think if there's one
15:12
common denominator it' be our definition of a good transaction and that is well what what
15:18
I'm curious what yours is before I tell the listeners my definition of a good transaction I just had some business people at a meeting this morning ask me
15:25
because I emphasize that so often a good transaction a good transaction just want to see what you know how many I've
15:30
probably said that to you at some point what's your definition of a good transaction let's see how close it lines up yeah I don't know if I don't know if
15:36
I have a direct like quote that I remember you saying but I can kind of just intuitively understand that you know it's it's when two people or a
15:42
group of people walk away all better off because of it you know like everybody's kind of a little bit better a little bit
15:48
higher in their own Arenas because of the transaction I would say that would be a good transaction and business by
15:54
Design does that but my my definition of a really good transaction you a group of
15:59
people who are not just transactions but transactions that are play well into the
16:05
future meaning 5 years from now everybody involved in that transaction looks back on it and thinks to
16:11
themselves man I'm so glad that happened right right that's a good transaction
16:17
not just five minutes later right like I don't know if I should have done it's got to stand the test of time be as
16:24
measured by enhanced relationships yep are you closer to that person five
16:29
minutes later a day later a month later five years later now it may not be something you run into all the time but
16:34
you think back of it fondly like yeah I I would do that again I probably would have paid more than I paid or I would
16:40
have given them more value than I gave them depending on which side of the equation you're on right so if you can
16:45
find yourself surround a group of people who think that way that's kind of the common denominator we truly want to serve people well we want to build
16:51
something special build it profitable something my family can be included in to the degree that they're interested
16:56
and this is very much a family thing for us yeah thinking back at this point
17:02
we've probably had eight or nine people from our family involved in one way or another so that's that has to be done
17:07
intentionally you don't just stumble into that so I love that those lessons have kind of filtered into your thinking too and yeah will kind of help shape the
17:15
direction that you that you take your future family absolutely yeah it's more than just for me it's just more than a
17:20
business you know like how you run your business how you run your life it's very much how you do anything it's how you do everything thing you got to be fully
17:26
sold on it you can't just be half pregnant on you have to go kind of all in and that's why I think I had a huge
17:32
Advantage starting at 16 you know and I think wealth can be defined is options
17:37
and when you're 16 you've got options more options than most millionaires you know like you got to do whatever you
17:43
want to do so you know and I decided to take that option and put it here and it's paid massive dividends so yeah yeah
17:50
that from my perspective having watched your path it's like we we basically gave you the equivalent of about a 10-year
17:56
Head Start in about three or four years over a lot of your peers simply by not
18:02
weighing you down with some things you just didn't need it's strongly encouraging you to avoid debt which you
18:08
don't have right um and then encouraging you to pursue those things that resonated with you and and monetize them
18:14
the way you know it's valuable is if you can monetize it it's great to have hobbies those are great but call them what they are they're Hobbies they're
18:20
leisure activities the world doesn't know you anything just because you like to play guitar right he pounded that
18:27
into you right right you can get really really good and maybe never make a dime with that I me you have to be among the elite top z00 one% so where's a need you
18:36
can fill that's where you go and you play a guitar in your spare time and if it turns into something great right
18:42
absolutely we kind of processed it that way just because you want to be an NBA star well sorry you're 59 white
18:49
boy yeah that's not gonna happen for me it's probably not in the cards dude yeah
18:55
right you know so we we're more realistic it's did the whole oh if you
19:00
follow your dreams you can be anything it's like no you're never going to play point guard for the Bulls you know it's just not realistic never mind the fact
19:06
that you don't even like basketball yeah I don't really play basketball much at all yeah a little bit
19:12
a little bit I use a lot of basketball analogies but um yeah I wantan to hear about uh I want to hear a couple things
19:19
for the listeners here as we as we get into this I want to hear some of your client stories some of the people you've
19:24
worked with yeah want to see your apartment maybe that's a good segue like this
19:29
let's do that I I'd love to see it I think you got a really cool place right downtown Indianapolis M yeah sure just
19:37
do a little tour so what I'm working out of so this is my this is my desk right here I work out of here if you're
19:43
watching by the way if you're watching on podcast head over to YouTube You'll see this yeah this is my desk right here I plug my Mac in and it just feeds to
19:49
this Monitor and this is where I work from it's great got this big open room in here um nice big spacious lots of
19:56
natural light really helpful upstairs a lot of videos right in this room make a lot of videos in this room yeah a lot of
20:03
videos it's kind of like I tell my friends I I'm renting an office with a bedroom attached to it what I tell my
20:09
buddies yeah yeah so upstairs area no work allowed just like very much a like
20:15
a just you know hang out chill out game your gaming area gaming area have
20:20
friends over watch movies yes this where I sleep very much you're only you know half an hour from home so you're able to
20:26
come home frequently and yep and got downtown down here couple roads going by you see some cars coming by yeah more
20:34
Sirens than you're used to a lot more Sirens that was the hardest adjustment yeah that's cool you know and the reason
20:40
I I like you know a couple reasons I don't typically ask the guests of this show to like hey
20:46
show us your house but it you are an anomaly you're a 20-year-old who has no debt who's got a nice apartment he's
20:52
making some good solid money applying principles that he learned through homeschooling and self-study and just so
20:59
everyone's clear you know it's not Amazon stuff you're you've opened a Consulting agency and you teach other
21:05
people how to open a Consulting agency exactly and we're actually the process of hiring you to do some work for us
21:11
because you've perfected some expertise in some of these Arenas that we just don't have um so at the age of 20 you know
21:18
you've got a very independent so when I say hey you know show us your place it's just that's it's it's a very strange
21:23
bird and for people who are just listening to this episode I mean you can jump over and watch the Youtube video can just use your imagination you know
21:28
it's a nice place downtown middle City and as a 20-year-old he's able to do this how many people do you know I'm
21:36
talking to the listener that are able to pull that off at that age it's a it's a strange thing but I I would encourage
21:42
it's not that difficult to pack this on to whatever it is you're already doing
21:49
yep I think it's the part that's encouraging it's not like oh no I can't go back and be 16 again and start my entrepreneurial Journey like Trey did so
21:55
what's for me in this episode you can tack these things on everything we teach around here you
22:01
can start an hour or two a week five or 10 hours a week slowly it will grow it
22:06
will grow really fast too like what what I've observed some something I was told earlier on is like an hour when you're
22:12
starting is worth way less than an hour two years in in terms of the momentum in
22:18
terms of the money literally just in terms of how much money you make that hour so you know it's it kind of begins
22:24
to work outside of the amount of time you put in it just kind of compounds and grows on its own so I was willing to you
22:30
know I mean I didn't I honestly didn't make much like the first two years I mean a little bit but nowhere near as much as I'm making now and um I learned
22:37
a lot of lessons put all the money back into self-education figured it out you know it's it's the the compounding effect of
22:44
time and I I I call it the intense FOC the period of intense Focus to effort is
22:49
what I call it often too it's like you you got to walk a hundred miles to earn your first
22:55
$10 yeah next step earns you a th000 and then your next step earns you 10,000
23:01
that's 100% What's happen that's the reality of the journey and there's so
23:07
many voices online that will tell you that they can reverse that but they just they're not
23:14
they're T they're coming at you from they're trying to appeal to your emotional side Y and that we call that
23:20
the shiny object syndrome and the grass is greener yeah exactly so we battle against that and having done this for 20
23:27
years and now seeing my son come up to the point where he's talking about these
23:32
same principles and it it becomes less and less about the specific strategy that you're in and it comes down to are
23:38
you willing to go through that period of intense focused effort to yes to work 50 hours and learn something now good news
23:46
is that can be condensed down greatly for people who are driven we have plenty of testimonials you and you and are both
23:52
sides of the business here both sides of the window that jump in and just go yep 30 days in their life is changed 100%
24:00
yeah but that's people who you know that's a special breed I certainly wasn't that way it took me a lot more time than that but the nice thing about
24:06
having a system is you've got someone who can hold your hand and whether it be the proven Amazon course or content
24:11
you've created or people who are actually in the in the mix doing it it's important you pay attention to who you're listening to 100 this is a very
24:18
validating episode I think because I just don't know a lot of guys in the industry you know it's going to come
24:25
across kind of like bragging but if I was standing back just looking at the landscape how many guys have been doing
24:30
it for 20 years they raised their kid in their kids now doing not the same thing you don't work for us we don't cut you a check same principles different industry
24:37
same principle different industry and you're learning enough there that that you're GNA come over and enhance what
24:43
we're doing and at some point what we've built is going to start to really enhance it already has to a degree because we've educ helped educate you
24:49
but like you know business connections are going to be connected it's just you don't see that kind of thing very often so I'm very
24:56
aware of how much of an anomaly this is in the industry right I just want to
25:01
capitalize on it and to people who think oh those guys are just sitting there bragging about how good they did like
25:07
this is a lot of this is because we're not afraid to admit at any given time and we pounded this into you too
25:14
whenever you're the smartest guy in the room don't stay there very long I mean that's a scary place to be right that's
25:19
a huge point and even where I'm at right now at 20 like you know I you know right now and just very open about my numbers
25:25
I do from about 30 to $40,000 a month right now right um and that's honestly a
25:32
big reason why I've been able to move so quick is because I'm around people where like you know 100 Grand a month is like
25:38
a hygiene standard you know and and you really want to kind of surround yourself with people like that and and there's
25:43
people like that in in the Facebook group in MST want track them down connect with them bring value to their lives like that is that is the one key
25:51
thing that has moved me forward more than anything is surrounded by and like you know and I think that's what has also kept me from kind of having a a lot
25:57
of arog against an ego as a 20-year-old dude you know doing pretty well is honestly when I begin to compare myself
26:03
to some of the people around me I just I'm I'm a tiny player is really what I feel like like I'm small and it's fun
26:09
and I don't beat myself up over that absolutely not very happy but gosh you
26:15
just you know there's so much further to go you know and so I think that's a really important thing that anybody realizes at any stage that you know
26:22
they're just kind of what's that what's that phrase it's um if I ever looked
26:27
further ahead it's it's by standing on the shoulders of giants you know I really feel like I've just tracked down
26:33
some great Giants and been given some great Giants and just kind of decided to stand on their should shoulders that's
26:39
really all that happened you know yeah it's very well put I think it's probably
26:44
occurring to a lot of people like man this is a this is a mature 20-y old and you are relative to
26:52
of a a lot of other maybe 20 year olds people might know and people in this age demographic um but I got to tell you
26:58
it's there's something really valuable about just being having a family that's
27:04
present under the same roof and be just spending time there's no magic formula like if someone came to
27:11
us and said okay write the curriculum what is it that you did we've had people ask us like like what did you do and
27:17
like my approach to education now your mom was a little different right I mean she was like you got to do the least
27:22
some of this book and some of that book and some of this and mine was more like I want you reading some of the
27:28
classics spend some time reading spend some time writing and spend some time pursuing ways that you can creatively
27:34
serve others little library right there still got a bunch of books yeah and you're a reader and if we can instill a
27:39
love of learning it's lighting a fire it's not filling a pale it's kind of our theme for Education and your mom has
27:47
that as her motto I think on her Facebook page that's what education is lighting a fire not filling a pale I
27:55
love that you'd probably be a very bad candidate to go on um Jeopardy and try
28:00
to win it oh I would stink I I get made fun of all the time for how little I know about what's going on in the world I didn't know about Corona until like
28:07
like a week ago I didn't know about right like I'm in my own little world over here like you know people um um my
28:13
girlfriend she was talking about this um thing that happens this big like
28:19
cultural thing it's this thing that happens in like San Diego or something like everybody knows about it it's like the flying color celebration or
28:26
something like that she like you don't know what that is I'm like no absolutely not I have my own little focused vision and anything outside of that is just
28:32
noise for me like if it's not directly related to how I grow my business and how I make more money honestly I'm
28:38
really stupid so there's Hebrew principles behind all this that's the law of specialization not that we're not
28:43
to be well-rounded but right absolutely yeah and I I think there's there's some wisdom like I have a lot of respect now
28:51
for people who specialize because I see now that one of the most one of the worst things I can do to self-educate
28:57
quote unquote is go down a bunch of rabbit holes online like rabbit trails and just see like oh I'm just going to
29:02
learn about the human eye for four hours like that's not self-education it's
29:07
self-education always starts with the consumer it always starts with who needs
29:13
what and then you kind of figure out all right how can I be the person who gives them that what you know and and then you
29:19
just you start there you know and that that's to me that's market value
29:25
self-education so you know I don't I don't know much about any other top ICS you know I'm I'm pretty good at math but
29:31
like that's about it you know and then and then everything else is kind of just doesn't doesn't add to my bottom line
29:37
revenue so it it doesn't need to be in my focus you know so how how would you
29:43
respond to the culturally popular
29:48
phrase find something you're passionate about you'll never work a day in your life or pursue your passion yeah that's
29:56
a good question and it's it happens a lot and it's a very common phrase so and I think my response would always be you
30:02
know um like you can develop passion like that's the thing people don't realize that passion is a choice if
30:08
you're serving people and you're serving them well and you're seeing the results of what you're doing like it's going to be really hard not to be passionate to
30:14
be honest with you um so yeah it's kind of a choice you can kind of take your passion with you what's that what's that
30:20
quote what who's that dirty jobs guy um M always Mike Row yeah you and I used to
30:26
talk about mik row a lot he's a cool guy and he's got that quote he had some Hebrew training at some point at some
30:32
point he's had something like that yeah and he's got that quote he's like you know don't follow your passion take it with you that's a big thing for me
30:39
because you know I think to growing up and I think you saw this you know when I was like 13 145 I was kind of like artsy
30:45
fartsy did a bunch of little things here and there very like expressive whatever that meant and then I kind of caught on
30:51
realized like oh wait like I'm following what the world defines as passion but really there's no real wisdom that
30:58
there's no real like actual like passion is is just it's kind of a like I hate to
31:04
get this controversial it's kind of humanistic it's kind of like just do what I want because I want to do it or humanistic is I think that's the right
31:10
word yeah either way do what feels good right and and so for me it's kind of
31:15
like okay let me let me take this energy I'm pouring into my like quote passion and pour that energy into who
31:22
who's got a problem that I can help solve and how do I kind of begin to figure out what step steps would be
31:28
necessary to help them solve that problem and for me marketing was the immediate thing that came to mind because I had grown two businesses at
31:34
that point my little like my wedding photography business which I grew using social media and had a another small
31:41
thing on the side which actually helped wedding photographers with editing their photos right uh both of which grew
31:48
through social media so I was like all right I'm just going to take that and see if anybody else needs like social media marketing Consulting and that and
31:56
then immediately just boom hit a hit a gold mine and went down that Rabbit Trail and here we are today you know um
32:02
we're spending hundreds of thousands of dollars on Facebook ads YouTube ads um
32:07
and you know it's it's crazy if you just kind of find a niche and you just go down and and and I found myself far more
32:13
passionate about what I do now then I would be you know anything that I kind of choose like you know collecting pins
32:18
or whatever that's not there's no real value there you know yeah and I think
32:25
that's one of the one of the bigger favors that we and it's not a hard lesson to teach a young person it resonates very quickly when they hear it
32:32
now if you had if you don't hear it until you're in your 40s or 50s it's a it's some cognitive
32:37
dissonance right like it doesn't register for someone to come up and say
32:43
no one cares what you're passionate about yeah that's hard to hear for sure if you thought that way for so long I
32:48
you know there's things I'm passionate about but I figured out pretty quickly no one else really I mean they'll politely
32:54
ask like about my great run that I had yesterday yesterday but they don't really care and like it's kind of
33:01
annoying almost like oh guess what I did for fun like no one really truly some of your best friends care for a few seconds
33:08
at a time what you're passionate about just but if you start talking about creating a long line of people who are
33:17
grateful for what you're doing like truly in their inner being they're like
33:23
I'm in a better place now than I would have been otherwise thank you I don't care if it's drag cleaning walking dogs
33:28
I don't care what it is but there's a need and you feel it there's nothing
33:33
more satisfying I'll take that any day over oh I'm I'm passionate about this
33:39
activity yeah right you get plenty and the nice thing is just to put a nice little seal maybe on that conversation
33:44
and move on but nice thing is whatever those passions are I mean you still get to play guitar whenever you want you
33:51
could absolutely I have more free time than any 20-year-old that I know actually like especially if they're in
33:57
college I can take a week off I still make money so it's like it's just a matter of I
34:03
know that that week off means you know three years from now I'm making slightly less money so I do Pace myself pretty
34:08
well but if I really wanted to it's no big deal it's I just cancel some calls move some stuff around boom Freedom you
34:15
know so for me it's I really don't yeah I don't get that either I think you know if I wanted to get really spank and good
34:20
at guitar because I played guitar for a long time growing up I've still played guitar since I was like 10 I had the thought recently I'm like I'm good I
34:26
really enjoy guitar I'm really good at guitar I really like it a lot and if I I was like if I wanted to get like really
34:31
good I could probably do that better now now that I've built this thing than
34:38
I could on the other side of that so if you really do like something like the best thing you can do for yourself to pursue that passion is to First build
34:44
the freedom build a business that makes you just enough money that you can kind of have that that ease of mind and and
34:51
then and then do it on the side and yeah so it's that that strange concept of
34:56
delayed gratification that so few people understand in our culture yeah right
35:02
serve others well you'll have more money more time more freedom you can pursue your passions you can be that great
35:08
person you've always wanted to be which requires money in almost all cases people like oh I just want to really help people you know if someone has a
35:15
need I want to be able to meet that need that's requires time and money if you
35:21
don't have either yes you can't really be that person it's really tricky really really tricky right yeah good stuff well
35:29
tell us some stories of some of your clients you know without giving away anything specific but like talk us through like what you do how have you helped some folks yeah so um I'll start
35:36
with the education side so I kind of you're gonna hear me talk about sides or like branches marketing agency is the
35:42
actual agency that I run we have clients that we spend advertising money on to
35:47
create returns for them okay that's that's how far I've gotten down this marketing rabbit Trails I'm actually proficient with paid ads like Facebook
35:54
ads YouTube ads online I'll start with the education side where I help people people star to grow their own marketing businesses their own marketing
36:00
Consulting SE or agencies whatever you want to call it so we've got one student this is sort of our top student right
36:06
now his name is bass um and he I actually interviewed him on uh my YouTube channel if
36:12
anybody's interested in checking that out hour long we talk about how he grew his business from scratch from zero in
36:18
about a year's time actually less than that to to rivaling my numbers he about $40 to $50,000 a month in profit um and
36:26
that's just helping people with business marketing Consulting um which is just an
36:31
incredible case study and when I say zero I mean true zero his only previous experience was uh a sales job which did
36:38
get definitely give him like some leverage because sales is an element here but not much because most sales
36:44
jobs don't train you very well and he wasn't very well trained at all so I had to fix a lot of the things that he was struggling with um so that's that's just
36:51
one we've got a few like it I've got buddy Keaton Walker's really know he's a buddy he's a business partner friend
36:57
value friend he's been at my apartment I interviewed him as well on YouTube he's at he's coming up on $20,000 a month in
37:03
profit I believe with his agency he's from Utah yeah Utah indana you had
37:10
clients all over the world you've flown and seen them different parts of the world seen them spent New Years with bass who I just mentioned yeah I mean
37:16
I've been been all over you know where was that UK yeah uh um UK yeah I think
37:23
so United Kingdom Amsterdam or no Amsterdam is just Europe in general yeah Amsterdam that's where you went to see
37:29
him yeah and then yeah so the education side we've got a lot of people lining up with with with results and um you know
37:37
that's that's a lot of fun really just copy and pasting what I'm doing at the actual agency itself which is which is
37:43
uh what I'll talk about now uh some of our clients there um we're running ads right now for one guy we're spend about
37:48
a grand a day making them back about 2.2 um what we're doing is we're filling his calendar for with sales calls for
37:55
him to sell his online course I've niched down so far that now I'm not just doing marketing for any business you
38:01
know eventually you want to find a niche find a specific kind of person that you know you can help you've got a system to
38:06
help and I specialization specializ exactly specialization and I really found it's fractal by the way fractal
38:13
yeah you track you track me with that specialization the 8020 rule applies just when you think you've specialized
38:18
you need to carve out 80% of your wasted time and focus on that 20% of your most
38:23
effective and specialize again exactly once you got that nailed down you do it again you keep niching down niching down
38:32
and then two or three times in and you're the World's foremost expert truly yeah it's such a great idea
38:39
you know if you if you're every really truly every jump I've made in Revenue has been exactly that it's been what am
38:45
I doing that's kind of waste you know what's the 20% that's actually working and how do I get rid of the 80% without
38:52
taking a big risk you know um so yeah I I really think that that's a really
38:57
valuable lesson but with with the marketing agency side uh Grand a making them back about 2.2 all we do is we run
39:04
Facebook ads that appeal to his audience he's selling he's selling an online course I won't really go into the niche
39:10
specific I'm I'm going to just uh share that it's an online course cost about $2,000 and we generate sales calls for
39:17
him and he just hops on his whole business now his whole life is just he has handful of sales calls a day gets on
39:23
sells his course moves on with his day 9:00 a.m. to about 2m that's what he
39:28
does and we've got his life rocking he makes a lot of money we're make him about $50,000 this month um and we do
39:36
that you know pretty copy paste with a lot of different people anybody who's got like a course or like Consulting service or coaching service that's sort
39:42
of who we work with um and that's what I'm doing over there the company's name is co media so we've got one guy running
39:49
ads myself I like writing copy and building the funnels and that's about it yeah
39:55
well for for some folks who are listening um we've got our Mastermind launching
40:00
soon so people are thinking to themselves man I wouldn't mind hanging out in the room with guys that think
40:05
this way and we've got Brett on my team who's the most successful Amazon Seller
40:12
that I've ever met and he is my business partner I mean we're we're having a a multi-million dollar week yeah it's
40:18
pretty crazy dad text to me right now are insane yeah mindblowing yeah and uh you know number
40:26
one bestselling toy and uh and then another guy that's going to be in The Mastermind with us did I tell you that
40:31
Mike Brown's going to be jumping in quite a bit with us on the master see I did I did hear that yeah it's G be awesome did if you don't know who that
40:37
is uh entrepreneur of the year for the state of New York Death Wish coffee which is uh in every Walmart it's
40:45
the top selling coffee brand any given day it's top one two or three coffee on
40:50
Amazon and it's in around the world now and this guy was living in his mom's
40:55
garage behind her house just a few years ago jumped into our community he was in the first Mastermind that I ever did and
41:02
I'm far from attempting to take credit for this guy's marketing Brilliance but he does credit this community and the
41:08
stuff that he's learned around here for helping Propel him to that level and then plus just a whole bunch of really
41:13
great people at all different levels of business you may be thinking oh I'm not doing those kind of numbers well the only thing between where you are now and
41:20
doing adding some commas and zeros is like you mentioned a few minutes ago Trey spending time with the right people
41:27
and putting the right thoughts in your head I think I think it's a Jim rone quote the difference between who you are now and who you're going to be I've
41:33
heard it used a few different places but what are you putting in your head what are you reading and who you hanging out
41:38
with those are both in your control so a great solution to both of those is to
41:44
jump into the Mastermind proven mastermind.com we don't have all the as I'm recording this we don't have all the
41:50
details quite yet there's no price tag even for it but you could certainly go sign up say hey I'm interested and we're
41:56
just kind of seeing who it attracts we're going to see what you guys want to do with it probably limit the number
42:01
somehow and and uh we're going to create something where we can hang out a few times a month get together live a couple times a year and yeah and do business if
42:09
I could even just if I could just even say for my end you know even just one of those guys you know Mike Brown Brett you
42:14
know my dad what he's been able to build even just one of them it'd be an amazing you know Mastermind but you know throw
42:21
us all into a sort of a group it's going to be pretty cool environment I'm looking forward to it personally I think
42:26
we'll make some really good friends and yeah it's it's going to challenge us all forward it's it's pretty incredible when
42:32
you when you get paid to hang out with people who sharpen you for sure but it
42:37
starts being willing to invest in good relationships and and absolutely one of
42:43
the best ways to spend money is even like I said I spent probably 35 Grand
42:49
the past 12 months and a few of that went into masterminds actually a lot of that went into masterminds that's a huge
42:54
deal for me yeah just the value those connections and who who it is that
43:00
you're spending time with I mean I remember pounding it into your guys' heads as as young men and uh you know
43:06
we'd have the the guys Bible study over at our house and you know the few times I talked to those guys I think one of the most valuable things that I could
43:11
say to you was I don't need to meet you in person or talk to you or see a
43:17
picture of you or read a bio on you to know exactly who you are yep and I would
43:23
share things like all I have to know is show me the five people you hang out with the most yep I'll know who you are
43:31
show me the book the list of books you've read in the last eight months that's right I know who you are right
43:38
show me how you spend your money I know who you are right right so I don't need
43:43
to meet you it's not about getting to know it's like where are your habit what are your habits what do you value how do
43:48
you spend your time who are you hanging out with feeling your well that's I'm telling you like even being a 20-year-old guy in this like cultural
43:58
point it you know the normal thing is just the complete opposite end of the bell curve from from where I'm at you
44:04
know it's it's partying it's girls it's whatever it's you know and and even some of my friends as I started to see some
44:11
success I kind of began to see the real character so like oh now that you got some money why don't we kind of spend that you know over here and this I'm
44:18
like it's it's crazy you know I had to cut some people out so truly it's not just finding good people it's also
44:23
getting rid of the ones that are not really doing for you what you need and you can do that in love you know say Hey
44:30
you know I really love you I want you in my life so I'm going to let you kind of earn that place in my life and I've had to do that for a few people some of them
44:36
take it personally others rise to the occasion yeah um that's been a really huge thing for me honestly that that was
44:42
the smartest decision I made about probably a year and a half ago was to really bet my circle you know and and
44:48
honestly that's that's within two three months of me doing that I had my first $10,000 month there's really no that's
44:55
not by chance at all not by chance at all that's right yeah this I think we
45:01
have enough evidence that this isn't some kind of random anomaly right uh there's a lot of
45:06
intentionality behind this and it's it's a lot of Timeless biblical wisdom is really all it is I mean you can call it
45:13
common sense if you prefer that's perfectly fine but we spend a very a lot very lot of time diving into biblical
45:20
principles and saying okay how does this apply to our life in business what what's the lesson here how does this how
45:27
do we do things differently and uh we've been very influenced in that direction and and You' certainly benefited I know
45:34
I look back at where I was at your age and I was uh very stressed with multiple
45:42
classes that felt irrelevant going into debt not a lot of debt because I was working my tail off at very jobs
45:49
thinking wow it's awesome to think that we've given you basically a 10e head art
45:57
you and I'm very I'm very grateful for where I am and those years and the lessons I learned in leadership you know
46:03
not say it was all a waste of time but any means but yeah I could have crammed it all in a lot faster I think with a
46:09
lot less debt a lot less money spent could have launched my business a lot sooner yeah it's just good to see you on
46:15
that trajectory for sure and it's cool we've got a very entrepreneur minded family you know we're just we're out
46:22
there on the edge of the bell curve but we're proving that it works um well this is cool so was there
46:28
any one here's one other observation I want to make too just to kind of tie up some loose ends people who listen to a lot of episodes of this podcast you've
46:34
heard us talk about the three business models that we've taught it's been 17
46:39
years for me that I've kind of thought about the internet is representing three different business models that's what
46:45
the silent Sales Machine book is if you go to silent jim.com you'll see silent Sales Machine any given time it's one of
46:52
the top 10 entrepreneur internet-based entrepreneur books on Amazon that it talks about those three models models
46:58
but if you pay attention to Trey story today he kind of talked about all three
47:04
and he went down the the Consulting side there's a c and e and an S we used to
47:09
call our conference the CES conference a lot of people still do in our community those are the three business models
47:16
you've heard me talk about so many times to C his consult trade went full speed down as soon as he earned the right to
47:22
do so because he was able to sell
47:27
proving he's knowledgeable enough to be able to pull it off other people said hey could I hire you to do that for
47:33
meiz specialize specialize and now boom there you are right it's crazy you know
47:39
I just recently accepted I was just kind of doing some reminiscing recently I I got a check for five grand for I think
47:46
it was like 10 phone calls and I was like that's pretty sweet that was pretty cool you know as for for another
47:52
business owner who's just wanting to model some of the stuff we're doing for our clients I'm like all right I'll take it you know and and you know that's just
47:58
profit that's just raw no didn't spend any money on ads for that it was a reputation driven thing so it's like
48:04
yeah you specialize you specialize you specialize you pick one model you remove that 80% noise focus on that 20% needle
48:11
moving activities in your business the things that actually move the needle forward specialize in your Market you
48:16
you'll get there a lot sooner than you thought you would honestly I didn't I wasn't at 16 Thinking by 20 I want to
48:22
make this much it was just I was doing that day that month that week what I had to do and The Compound Effect just kind
48:30
of works for you when you're thinking that way you know so I you know I'm definitely further ahead than I thought
48:35
I'd make but it doesn't surprise me when you look at how it works you know um so
48:41
I'm just excited for 30 4050 like that's that's what excites me I'm excited you know to be my dad's age to see where
48:47
things have have taken me that's what I'm really pumped for you know right now it just kind of feels like I'm just dipping my toe in the water to be honest
48:52
with you I think it's more to come yeah you're you're on excited trajectory and
48:57
most of the listeners to the show aren't in your age demographic although I imagine some of them might share it you
49:03
know typically our show listeners are are older than you right but I would say
49:10
they need to be challenged by the way you think and adapt their thinking
49:15
possibly if they found any any of the ways that you're thinking and they think oh I don't know if I agree with that why don't you agree with it what evidence do
49:22
you have that there's something off there or something wrong there or you know really challenge yourself because I
49:30
think what you've been raised under if I had to put it in the simplest possible terms is we have an aversion in our house and
49:38
we surround oursel with people who have an aversion to a poverty mentality versus an abundance mentality absolutely
49:45
I had to kind of come after my college experience I had some great professors
49:50
made some great friends had some good mentors but I also got my head filled with a lot of garbage that was just pure
49:58
unadulterated poverty mentality yep yep garbage so as I became
50:04
to realized gladly I'm glad I realized it in time before we started raising kids was man I I've gotta prevent that
50:12
from being in their mindset I've got to make sure that they see the world as abundant that they celebrate the success
50:18
of others that they don't blame others for decisions that they made themselves
50:23
abut the world owes them something I went to school and educated myself everybody else should pay for
50:29
that like yeah fur this thought from your mind because it was always an
50:35
abundance mentality if I'm supposed to do something the resources will be there if I'm pursue something I've got to
50:40
figure it out you know very independent-minded right absolutely and it was hard you know I think I got a lot of even just
50:46
even just me you know growing up in a really otherwise a really good Social Circle they're all really good people
50:52
but this one area for some reason money business the market it's it's a even
50:57
broken in otherwise people's minds of people who would be of good character so
51:03
some really good character friends but they just didn't see this right and you know these are the friends who
51:08
challenged me very lovingly said hey we love that you're wanting to get into business we love but really consider
51:14
college and you're gonna need you're going to need an NBA and and and it's and it's people that I really love and
51:20
care about and to this day I still do but you know the numbers show they're in debt I'm not M I'm making significantly
51:29
more than any job that their degree is going to help them get from my eyes and you know even my next door neighbor I I
51:35
only for brought this up yet my next door neighbor is the marketing professor at the college that I was told by a lot
51:41
of my friends I was supposed to go to and I I pay the same rent he does you know and so that's and we're good
51:47
friends now so really if you just kind of follow these principles life just kind of takes you forward it's it's
51:53
really you don't have to take a agree you don't have to have somebody tell you you can do it the only
52:00
person who's telling you you can or can't is who is buying that's who you should listen to and regards to whether
52:05
you can or can't who's got the money who's ready to pay you that's the only person you listen to nobody else yeah
52:10
that's it all comes back to serving instead of pursuing your passion or as you mentioned I think it was the last
52:16
podcast episode you were on where we talked about U just in time versus just
52:22
in case learning in education yes our whole system is set up for just in case you
52:29
need to to dissect an isoceles triangle someday let's talk about it for the next three weeks right here you are you know
52:37
60 and you're thinking to yourself I haven't had to do that one time right
52:42
whereas if you actually did have a job that required you to dissect an isoceles triangle you could Google how to dissect
52:50
an isos strangle and or consult somebody who's done it successfully or whatever hire somebody for $4 an hour that does
52:57
that all day every day right so we taught you how to think differently about what it means to to navigate
53:04
getting stuff done so I think a lot of valuable lessons and been kind of crammed into
53:11
this this hour but what else what else would you share I want to hear a little bit more about your thoughts on The
53:17
Mastermind what you're hoping who you think it might appeal to um I know that's kind of on the spot but no not at
53:24
all considering it I mean here's the thing I I don't think you need to be at
53:29
a certain point in your business whether it's Revenue wise or in your life I think it's I think it's going to be a pretty open door thing like if you're
53:36
liking the story that you're hearing from myself if you like Mike Brown story if you like Brett what my dad are doing
53:43
like really just don't consider what you're getting consider whether you appreciate the people and the principles they've run their business by or not if
53:49
you do very seriously consider it um yeah I don't know if there's a specific
53:55
type of person and in terms of Revenue in their business I think it's kind of hard to pin it's specifically do you or
54:01
do you not appreciate the principles that you know we seem to discuss fairly often if you do pull the trigger because
54:09
it's the next step that's kind of The Guiding signal if you like the principles pull it pull the trigger um
54:15
yeah I would say I would say that's about it because really for me it's hasn't been there's no technical that
54:20
you can learn just know you know how to rank your PPC ads on you know that all helps but at the end of the day it's
54:25
it's principle it's it's you know who are you serving how are you serving them what are you selling how are you selling it it's just very core things and you
54:33
know I think I think it's a very principle driven conversation and if you're somebody who's maybe sort of I I
54:39
hate to use the word like awake enough or aware enough but if you're aware enough to see that really truly to move you forward in business it's not a
54:45
matter of what NE what's the next button you click it's a matter of how do I think and and what's going on in my head
54:53
and and I want that what's going on in my head toow with what I want in my life and my business
54:59
consecutively then I think this will be valuable for you so yeah that's that's who I say should seriously consider or
55:05
just pull the trigger right out the gate beautiful proven mastermind.com is the
55:11
website and for those of you who jump into that we should mention the course that you've created the one that you're
55:17
using to help your students succeed G have an awesome deal for you guys in there for yesc and for anyone else too
55:24
we'll we'll we'll do a promotion of that soon soon enough uh if someone wants to jump out well for anyone who's listening
55:30
to this podcast uh he's going to give me the friend of dad discount here we'll get something rocking for you guys we'll
55:36
stick links in the show notes to all this too okay so you can check it all out um but yeah just super proud of you
55:42
buddy I think this was was very good I think you need to get your own podcast going too I've been pushing you on that for a while yeah you have I I honestly
55:50
would love to pull the trigger it's it's I've had more people than than you at this point tell me I need to because most of my content so far is like short
55:56
video blocks you know when you talk for an extended period of time you can get more out there's more it's listening and
56:03
seeing are very different we've talked about that too so yeah I definitely want to do that sure yeah the uh the eyes are
56:09
easily deceived the ears not so much so you get in that podcast it's a very it's
56:15
a very relational very trust building and people will figure out way
56:20
quicker if they res if it resonates with you that's actually a good tip for for for those who aren't familiar with that
56:26
if you're used to uh watching content and you think it's beneficial to you but
56:31
you're not you're trying to parse through is it or isn't it I'm not sure close your eyes and listen to the same
56:37
content listen to that same speaker with your eyes closed or just listen to the audio version only your ability to process what it is
56:44
that you're getting is so much better if it's just ears as opposed to the visual
56:49
it's almost a lazy process visual is a very lazy and it takes a lot of brain work and you get a lot less
56:56
information from the vision right and I think I think the screens opened up a
57:02
lot of doors for people with you know secret ill intents to kind of get you to do what they want you to do like I
57:08
really do think that's the case yeah 100% you get the you get the flashy you know that's why in in in the industry
57:14
that I'm in trying to sell a course teaching people how to use the internet creatively to make money there's so many con artists and scams and they're using
57:22
all the traditional images that you'd expect and trying to make you jealous of the guy that's got more than you and
57:28
showing you boats and Yachts and girls and cars and we' we've never done any of
57:33
that which gives us a a big disadvantage on the front end but Advantage back end
57:39
on the back end it's such an advantage because yeah longterm play yeah like if
57:44
if you aim your marketing at idiots you're gonna stand up on stage one day at your event and look out on the
57:49
audience and see bunch of fools man these people in up here these people
57:56
fools well that's you marketed that's how you marketed too but you go to our events and it's
58:02
just people you just can't get enough of and you want to hang out with and spend time with and grow with and learn together yeah so that's the longterm
58:09
play that we've been on but hey it's good hanging out with you buddy yeah what's good seeing you what's the plans
58:15
tonight well um this is the last thing I got on my calendar I'm pretty flexible I think tonight um my girlfriend's coming
58:22
over she's bringing some ingredients we're going to cook dinner and um after that I think I'm heading to bed I
58:29
that's about it yeah I mean you know it's not I think go ahead I G say don't forget to call your mom call my mom
58:35
that's right I call my mom yeah call my mom well yeah that's the thing is it's a lot less splashy it's just waking up
58:42
putting in work and you learn to love it you know it's when you really learn to love the details of it it's just you
58:48
don't need flash just kind of do it yeah well we're very proud of you and we're
58:54
we're on a good path and we'll stick link everything we talked about today in the show notes for anyone who's interested and of course you can email
59:00
us supports silent sales machine.com if you have any questions about any of this
59:06
we'd love to help you out Trey's in the Facebook group all time he'll be at the proven conference in July The Proven
59:12
conference.com did a great job speaking last year as well so come learn more about what he's got going on and asking
59:18
questions and you'll be seeing a lot more of them around here I'm sure good job buddy thanks Dad love you love you
59:25
too bud talk to you later
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