Sponsor Presentation – GSTV

From Attention to Action: Winning the Moment Before the Purchase For brand marketers navigating today’s complex retail landscape, capturing attention at the right moment matters more than ever. Fuel stops represent a high-attention, high-intent environment—where consumers are actively on the path to purchase. In this session, GSTV will explore how brands and retailers can activate this moment of high attention and consumer action with targeted, contextually relevant messaging that drives measurable in-store impact. Backed by fresh research and retail case studies, we’ll examine how engaging consumers who are on-the-go and just about to make their next purchase decisions can amplify foot traffic and deliver incremental sales lift across key categories. Elisa Septimus Director, Client Partnerships GSTV Mac Mulcahy VP, Client Partnerships GSTV